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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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11 TED Talks to Inspire Better Customer Support

Kayako

Instead of implementing a “loyaltyprogram that has nothing to do with loyalty (and everything to do with discounts), Van Belleghem says think instead about how you would treat your best friend if he or she became a client. Customer loyalty programmes…why bother! This will drive loyalty more than rewards programs.

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Unlocking B2B Success: The Essential Role of Onboarding, Design, and Customer Experience

ECXO

Boosting Retention Retention rates are a testament to how well a product meets user expectations. Building Customer Loyalty Consistent positive experiences foster customer loyalty. Enhancing loyalty involves: Reward Programs: Implementing loyalty programs to reward frequent users and advocates.

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7 steps on creating a winning voice of the customer program 

Happy or Not

Customer retention and customer loyalty are crucial indicators of a successful voice of the customer program, and customer loyalty program examples can further demonstrate their impact. Step 4: develop a plan to act on customer feedback A winning VoC program requires action based on the feedback collected from customers.

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5 Top Customer Service Articles for the Week of September 9, 2019

ShepHyken

When Loyalty Rewards Expire, So Does A Customer’s Loyalty by Dan Gingiss. Forbes) Rewards programs can be lucrative for loyal customers, but when companies add lots of rules and restrictions to a loyalty program, it can actually have the opposite effect. Most drive repeat business.

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How to Increase Customer Retention: 15 Proven Strategies That Work

InteractionMetrics

At Interaction Metrics, we believe surveys must meet three key standards: Reciprocity: Respect your customers time by clearly showing that their feedback leads to actual improvements or rewards. Customers remember and reward this kind of personal touch. Theres tons of room for creativity when you offer a loyalty program.

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Why Confusing Inertia With Loyalty Will Eventually Kill Your Business

Beyond Philosophy

In a meeting with a long-time client, I learned how pleased they were with their repeat business, which they saw as loyal customers coming back for more. However, when they showed me the repeat business stats, what I saw wasn’t loyalty; it was inertia. The rewards program becomes part of the offer.

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