Lumoa

FEBRUARY 9, 2023

We’re moving towards a personalized omnichannel experience in B2B customer journeys. Same as with B2B customers, B2C customers expect a consistent and personalized omnichannel experience. In the context of customer experience, customer engagement is an essential element in creating strong customer relationships and customer loyalty.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

SurveySparrow

SEPTEMBER 25, 2023

They’re on a continuous journey with your brand, one that involves awareness, engagement, purchase, loyalty, and advocacy. The quality of this journey directly impacts their satisfaction, loyalty, and their likelihood to promote your business to others. Think about your favorite brands. What keeps you going back to them?

Customer Experience 52

Customer Experience Social Media e-support Omni-Channel 52

SurveySensum

SEPTEMBER 14, 2020

A global Vodafone study says that 69% of the businesses will fail if they don’t adapt to the digital transformation. Brenda Lynn Dichoso, Head of Customer Experience at Smartfren says “Our transaction volume has increased by 40% in March and April and 100% in May and June through digital channels.

Customer Experience 59

Customer Experience Social Media Multi-Channel Chatbots 59

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? according to the study. Winning loyalty programs in 2025.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

SurveySensum

FEBRUARY 20, 2024

Take advantage of different types of surveys at different touchpoints of the customer journey. Optimize your Customer Journey The customer journey includes multiple touchpoints and interactions that can be optimized to improve the journey and customer experience. How? – By creating customer personas and customer journey mapping.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

FEBRUARY 20, 2024

Take advantage of different types of surveys at different touchpoints of the customer journey. Optimize your Customer Journey The customer journey includes multiple touchpoints and interactions that can be optimized to improve the journey and customer experience. How? – By creating customer personas and customer journey mapping.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

BirdEye

MARCH 10, 2022

In such an environment, the businesses that win are those who deliver superior customer experiences from the very first touchpoint. Customer experience is the sum of all the experiences that your customer has across every touchpoint. Why customer experience is key for loyalty programs. What is customer experience?

Customer Experience 96

Customer Experience Loyalty Programs Touchpoint Net Promoter Score 96

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

SurveySensum

JULY 21, 2023

And, in SaaS, on average, it can cost 4-5 times more – The Value of Keeping the Right Customers study by Harvard Business Review You read it right! These are critical touchpoints where you can launch surveys. Ignoring these touchpoints can turn your customers dissatisfied – increasing the risk of customer churn.

Customer Retention 52

Customer Retention B2B Strategy Net Promoter Score 52

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

BirdEye

SEPTEMBER 11, 2023

With AI-driven solutions, you can bring efficiency across customer touchpoints, increase customer satisfaction, support self-service options, and gain valuable insights to deliver highly tailored and engaging interactions. A recent Birdeye study shows that over 60% of customers switch to competitors after a single bad customer experience.

Customer Experience 101

Customer Experience Self Service Social Media How To 101

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SurveySparrow

MARCH 29, 2023

Each of the stages they cross is referred to as a customer touchpoint and can be used to create a delightful experience for your prospective customers. The typical ecommerce customer journey can take days, and it can involve multiple channels. For this purpose, it’s good to have an omnichannel CX tool.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Brands reward more touchpoints to grow emotional loyalty. The tide is turning.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

SurveySensum

JULY 20, 2023

Open-ended) That is why you must collect customer feedback at all touchpoints across the customer journey. This will help you identify touchpoints with the friction, take the required action, and improve the overall retail experience. Engage with them on these touchpoints with well-designed surveys.

Retail 52

Retail Feedback How To Self Service 52

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

SmartKarrot

NOVEMBER 2, 2020

He adds, “According to one study , the top cited reason that customers switch vendors is “feeling unappreciated.” ” “Another study found that 67% of customers would be willing to pay more for a great customer service experience.”. Be friendly, respond quickly, and respond thoroughly.”, this is the mantra of Jayson.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

SurveySparrow

AUGUST 30, 2023

Continuity Across Channels Customers interact with your brand through various channels—website, social media, email, and more. A consistent CX ensures that the transition between these touchpoints is seamless, providing a cohesive narrative that resonates. They engage across platforms like social media, websites, and emails.

Engagement 52

Engagement Marketing Customer Experience Omni-Channel 52