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Retention & Advocacy : Post-purchase support, loyaltyprograms, and regular check-ins to turn satisfied customers into brand advocates (similar to how the Rebel Alliance keeps their allies close). Consistency creates a sense of reliability, making customers more likely to return and recommend your brand to others.
20:20 Customer Experience Summit by Marketforce gathers 250+ senior CX professionals from across a huge variety of industries, including retail, transport, financial services, media, telecoms, utilities, and more. When: July 4 to 5, 2017. Where: London, UK.
With the average American signed up to 29 loyaltyprograms and only active in 12, this human element is more essential than ever. You may even figure out how to build loyaltyprograms that your customers would actually want to be part of, that would actually (gasp!) engender loyalty!
2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyaltyprograms to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyaltyprogram economics.
We are also seeing signs of this emerging new trend of omni-channel. I’ve got a personal story here: We use a transportation service when I travel, and when I got off the flight in Las Vegas the other day, the driver sent me an SMS. We have to continue to support the voice network, and that connection is super important.
We are also seeing signs of this emerging new trend of omni-channel. I’ve got a personal story here: We use a transportation service when I travel, and when I got off the flight in Las Vegas the other day, the driver sent me an SMS. We have to continue to support the voice network, and that connection is super important.
Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.
Having benchmarked and talked to hundreds of loyaltyprograms in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyaltyprogram design with the broader business strategy and core value propositions. Customer data: maximize ROI.
Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Good omnichannel experience continues to get more budget. CEO Glenn Fogel said….
Meet Your Customers Where They Are The goal of seamless omnichannel integration is to break down the barriers between channels, providing customers with a frictionless and convenient experience, regardless of the touchpoints they choose to engage with. Sephora is a prime example of seamless omnichannel integration in retail.
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