Beyond Philosophy

MAY 10, 2017

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. And it makes you wonder, why do we call them “loyalty” programs if they don’t make customers loyal? What is Loyalty Anyway?

Loyalty 137

Loyalty Loyalty Programs Airlines Rewards Programs 137

InMoment XI

OCTOBER 8, 2024

Reward Loyal Customers Implement a customer loyalty or rewards program that acknowledges and incentivizes repeat business. 83% of consumers say that belonging to a loyalty program influences them to buy from a brand again. Here are some tips to improve customer experience in retail: 1. Higher logic.

Customer Experience 195

Customer Experience Self Service How To Net Promoter Score 195

ShepHyken

JUNE 21, 2021

The Wise Marketer) Too many reward programs solely focus on the points, rather than on the rewards their points or miles make possible. And without rockin’ rewards, the points are without meaning. Do your rewards hit the “must-have” mark that turns casual customers into brand fans? There are plenty of great ideas.

Rewards Programs 85

Rewards Programs Customer Service Loyalty Programs Loyalty 85

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. It has been our experience that customers estimate how much value they can earn from a loyalty program before deciding to join.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

ShepHyken

OCTOBER 13, 2017

That’s what your loyalty program should do. – Shep Hyken. Back when E-commerce was really growing, it was little surprise to learn when our favorite retailers opened for business online. Now that Ecomm is well developed, it’s more surprising when brick-and-mortar retailers don’t have an online presence.

Customer Centricity 75

Customer Centricity Loyalty Loyalty Programs Rewards Programs 75

ShepHyken

APRIL 14, 2024

Balancing Customer Loyalty in an Age of Growing Business Costs by Tom Behnke (Retail TouchPoints) Consumers again and again have propped up the economy, fueling consistently strong growth in ecommerce and giving the retail industry an important edge in otherwise dark times. Loyalty Programs Should Encourage Competition.

Net Promoter Score 76

Net Promoter Score Loyalty Programs Customer Service Ecommerce 76

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

Oracle

APRIL 8, 2021

Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn. This is the domain of loyalty programs, from the traditional points-based reward systems to fully-fledged membership experiences. ” LEGO is loyalty-obsessed.

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

ShepHyken

OCTOBER 6, 2024

Top 5 Customer Loyalty Programs That Work by Retail Merchandiser (Retail Merchandiser) In today’s competitive market, businesses need more than just quality products or services to retain customers—they need to cultivate loyalty. These brands have cracked the code of loyalty programs.

Customer Service 79

Customer Service Loyalty Programs Loyalty Rewards Programs 79

ShepHyken

NOVEMBER 18, 2016

Did you know that 68% of millennials would consider changing where they shopped if they knew they could get more rewards elsewhere? Besides this, a loyalty program allows you to give moms another reason to return, because by purchasing more from your store, they can get future discounts. times in a month !

Loyalty 48

Loyalty Retail Loyalty Programs Rewards Programs 48

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. S&H’s began selling their Green Stamps to retailers in 1896. We estimate only about a third of grocery chains worldwide operate a points-based rewards program. Loyalty programs are essentially a value exchange.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. However, with the increasing complexity and diversity of today’s retail environment, engaging with customers has become a more challenging task.

Retail 52

Retail Customer Engagement Engagement Social Media 52

SurveySensum

JULY 26, 2023

Do you know what’s the biggest problem in retail? According to the research study conducted by Harvard Business School, The Economics of E-Loyalty , increasing customer retention rates by 5% increases profits by 25% to 95%. These programs will help you foster a long-lasting and meaningful relationship with your customers.

Customer Retention 52

Customer Retention Retail Strategy Social Media 52

ProProfs Chat

MAY 28, 2020

In addition, there is a superabundance of loyalty programs in the market which are ‘all talk and no action’ Instead of improving the CX, such programs are more about price discounts; it’s no wonder that customers are becoming increasingly disloyal to their brands. . Be innovative with loyalty programs.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Service Untitled

JANUARY 13, 2012

Stabucks UK has a lot of unhappy customers today after the company decided to change the terms of their loyalty program. The previous rewards card offered a free drink for every 15 transactions and a discount on filter coffee. Now when I need something from a drug store, I use whichever one is closest to me.

Loyalty Programs 51

Loyalty Programs Rewards Programs Customer Service Representative Loyalty 51

LiveChat

AUGUST 3, 2016

Well, without a doubt, every single ecommerce retailer and marketer out there has had some experience with cart abandonment. Let’s take a look at 4 things cart abandoners are thinking and discuss how a loyalty program can actually change the way they perceive some of the issues that are causing them to flee: 1. Annoying, right?

Loyalty Programs 28

Loyalty Programs Loyalty Ecommerce Advertising 28

PK

MAY 12, 2020

It’s increasingly important that loyalty strategies continue to evolve with customer demand, which means companies looking to re-design or launch a mobile app should keep these guidelines in mind as they incorporate their loyalty programs. members of its loyalty program, marking a 16 percent year-over-year increase.

Loyalty 52

Loyalty Loyalty Programs Apparel Guidelines 52

Service Untitled

MARCH 24, 2014

For anyone not familiar with the Amazon loyalty program, there are estimated to be about 20 million Prime members in the United States. Say it anyway you want, but the best part of any kind of loyalty program is the money a customer saves versus the cost of the rewards’ programs.

Loyalty 58

Loyalty Loyalty Programs Rewards Programs Transportation 58

SurveySensum

JULY 19, 2023

This statistic emphasizes the critical role that retail customer experience plays in customer loyalty, brand advocacy, and business growth. Why not ask the brands that are winning at retail customer experience? WOW Them With Interactive Displays One notable example of interactive displays in retail is found at Adidas stores.

Retail 40

Retail Examples Customer Experience Social Media 40

ShepHyken

APRIL 20, 2020

Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. Louis) In business, simple loyalty programs can strongly increase customer retention, Washington University in St. 7 Ways to Add More Value to Your Loyalty Program by Emily Rudin. Here are my top five picks from last week.

Loyalty Programs 50

Loyalty Programs Customer Service Rewards Programs Consulting 50

Oracle

APRIL 23, 2019

In this 10th video on the Smarter Demos series, we take a look at some of the latest in omnichannel retail technology. Rand, I hear that you have a customer insight retail analytics solution to show me. So let’s say I was a loyalty manager, there might be things I’m particularly interested in.

Analytics 45

Analytics Loyalty Rewards Programs Retail 45

Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Hybrid points programs. A disloyal generation?

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. I’m a case in point.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Strativity

MAY 25, 2023

Restaurant brands that invested early in proprietary customer engagement platforms are now stronger, including Starbucks with its highly personalized mobile app, Pizza Hut with its top-rated loyalty program, Panera with its brand-defining digital customer experience, and Chick-fil-A with its outstanding omnichannel platform.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Happy or Not

AUGUST 21, 2024

A striking 79% of consumers report a strong relationship with their favorite brands, whether through memberships, loyalty programs, or branded subscriptions. These loyalty avenues pay off, enabling customers to deepen their loyalty and investment.

Loyalty 36

Loyalty Strategy Retail Gamification 36

CSM Magazine

OCTOBER 4, 2023

BP recently announced a loyalty pricing scheme that gives customers discounts on retail products through partnerships with brands like M&S, while continuing to earn points that can be redeemed on fuel or store purchases. To begin with, when do you offer customers the opportunity to join your rewards program?

Loyalty 59

Loyalty How To Banking Airlines 59

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. But you must make that data actionable to realize any actual benefit.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

PK

JULY 15, 2019

2 Loyalty = Outcome; Member Experience > “Loyalty Program”. Many organizations still orient toward customer loyalty within a fairly restricted traditional loyalty program mental model, which produces a narrow focus on the potential solutions for achieving customer loyalty.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

JUNE 11, 2019

Halifax’s Extra is just one example of a now-tired global trend, not just in banking but across sectors, of a loyalty strategy invested entirely in modest sums of reward value to drive a specific action. This led many banks in Europe to close their rewards program over the past three years.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Micah Solomon

DECEMBER 4, 2015

I’ve never heard: “I’m loyal to Apple because of their [nonexistent] rewards program.” ” That’s because true customer loyalty has a limited relationship to customer loyalty programs, customer loyalty cards, customer loyalty rewards. Dubious at best.

Loyalty 40

Loyalty Rewards Programs Consulting Loyalty Programs 40

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. American Airlines’ AAdvantage program was one such early example.[vi].

Loyalty 36

Loyalty Consumers Brands Airlines 36

Forrester's Customer Insights

DECEMBER 20, 2019

As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently.

Loyalty 29

Loyalty Omni-Channel Rewards Programs Industry 29