CSM Magazine

SEPTEMBER 18, 2018

Viewers bring direct income in the form of ticket, souvenir, food, beverage, and other online and physical sales. But with so many ticketing systems to choose from, how do users decide your solution is the best one? It might be Apple Pay, Samsung Pay, Google Pay, or Starbucks’ system that continues gathering steam.

Loyalty Programs 56

Loyalty Programs Transportation B2C Sports 56

Kitewheel

MARCH 4, 2019

Customers who are most willing to share information are often members of the loyalty system already. This despite the fact that 76% of customers tell us that they would be likely or extremely likely to sign up for a brand’s loyalty program if the brand tailored information and experiences based on past behavior.

Travel 40

Travel Hospitality Customer Journeys Examples 40

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

SurveySensum

JULY 19, 2023

This experiential approach allows customers to truly understand the Tesla brand and its commitment to sustainable transportation, creating a memorable and influential retail experience. This information allows them to make data-driven decisions when it comes to crafting loyalty programs. Surprise and Delight!

Retail 40

Retail Examples Customer Experience Social Media 40

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. As the saying goes, ‘garbage in, garbage out’.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45