ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. 3 Trends That Will Likely Dominate Customer Loyalty Programs In 2024 by Zsuzsa Kecsmar (Forbes) Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values.

Loyalty Programs 74

Loyalty Programs Customer Service Self Service e-support 74

ShepHyken

AUGUST 11, 2024

The experience a company provides is often as important as its products or services when it comes to customer satisfaction and loyalty. My Comment: A good loyalty program helps drive repeat business and, according to the author of the article, is a good strategy for referrals and recommendations. But there’s more.

Self Service 86

Self Service Customer Service Loyalty Programs Travel 86

ShepHyken

MARCH 25, 2024

Brands Want Your Loyalty—and Will Offer More Than Points to Get It by Lauren Giella (Newsweek) Loyalty programs offer customers rewards, discounts or other perks when buying from or using the products or services of a certain brand. My Comment: Here is an excellent and robust article on loyalty programs.

Hotels 83

Hotels Loyalty Programs Customer Service Hospitality 83

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty. Loyalty Programs. White Papers.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151

ShepHyken

OCTOBER 29, 2024

Loyalty Programs That Offer Real Value – More than points and discounts, create a program that makes customers want to do more business with you. Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops at www.Hyken.com.

Loyalty Programs 86

Loyalty Programs Customer Service Training Video Customer Service 86

ShepHyken

JUNE 23, 2024

Customer Loyalty Matters More Than Ever. Rewarding That Loyalty Is Mandatory. Rewarding That Loyalty Is Mandatory. My Comment: This is an interesting article on customer loyalty programs. 3) Tracking customer loyalty boils down to math. Traditional loyalty programs are based on transactions.

Customer Service 70

Customer Service Loyalty Programs Chatbots Loyalty 70

ShepHyken

JUNE 30, 2024

Eliminate Inconveniences For Your Customers With These 5 Tips by Brittany Hodak (Brittany Hodak) When it comes to creating an exceptional customer experience, businesses often focus on the big gestures – impressive loyalty programs, flashy gifts, and over-the-top service at one or two big moments. And, its customers are loyal.

Customer Service 83

Customer Service Retail Customer Retention Loyalty 83

ShepHyken

DECEMBER 3, 2023

Loyalty is a Strategy, Not a Program by Kevin Susman (Total Retail) In the commercial innovation workshops I lead around the globe, there are many strategies that clients and customers want to cover. However, without fail, I always get asked what can be done to improve customer loyalty. Connect with Shep on LinkedIn.

Customer Service 64

Customer Service Loyalty Programs Loyalty Customer Service Training 64

ShepHyken

OCTOBER 20, 2024

Personalization, consistency, fun, trust, and a loyalty program are what helps these brands create customer loyalty. Anything less than meeting those higher expectations results in reduced loyalty. My Comment: Let’s learn from some recognizable brands about how their relationship marketing. Average won’t cut it.

Customer Service 77

Customer Service Customer Centricity Entertainment Airlines 77

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. Connect with Shep on LinkedIn.

Customer Service 72

Customer Service Loyalty Programs Contact Center Loyalty 72

ShepHyken

JUNE 17, 2024

Consumer Insights: Customer Loyalty Has Changed by Anastasia Lloyd-Wallis (Jeweller) There’s been a significant shift in the focus of loyalty in the retail sector. My Comment: This article on customer loyalty appeared in an Australian and New Zealand jeweler magazine. In essence, they’re becoming brand advocates.

Customer Service 86

Customer Service Retail Competitive Advantage Loyalty 86

ShepHyken

OCTOBER 29, 2023

Traditional loyalty programs, which often offer points or cash rewards, are being outdone by a new trend: experiential rewards. My Comment: I’m a fan of rewards and loyalty programs for a reason. Done well, they foster repeat business and can lead to true customer loyalty. Connect with Shep on LinkedIn.

Customer Service 70

Customer Service Loyalty Programs Ecommerce Loyalty 70

ShepHyken

MAY 13, 2024

6 Must-Haves for Your Restaurant’s Loyalty Program by Cherryh Cansler (Fast Casual) Noodles and Co, Mooyah, Clutch Coffee and Hyve execs discuss why successful loyalty platforms feature 1. My Comment: You will want to read this article if you own a restaurant and have a loyalty program. Ease of use.

Customer Service 77

Customer Service Loyalty Programs Customer Retention Metrics 77

Retently

APRIL 5, 2024

Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. It’s a well-known fact that crafting a standout customer experience in retail is central to building customer loyalty and fine-tuning interactions for that magnetic draw. The result?

Retail 78

Retail Engagement Strategy Customer Experience 78

ShepHyken

SEPTEMBER 10, 2023

They demand fast shipping, easy returns, sustainability and more, showing little loyalty and appreciation. How to Make Loyalty a New Business Line for your Brand? In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force. Connect with Shep on LinkedIn.

Customer Service 86

Customer Service Loyalty Programs Retail Loyalty 86

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Examples 11

ShepHyken

FEBRUARY 18, 2024

Exploring Customer Loyalty and Retention by Vijay Iyer (Total Retail) Effective customer retention extends beyond product or service quality, emphasizing ongoing customer engagement post-purchase. My Comment: Lately, I seem to be attracted to articles on loyalty programs. It’s nice to see this idea again.

Customer Service 66

Customer Service Net Promoter Score Loyalty Programs Gamification 66

BlueOcean

DECEMBER 13, 2022

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. The data is clear—loyalty pays… but it is often harder to achieve than it looks.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

ShepHyken

FEBRUARY 25, 2024

How Customer Advocacy Fuels Brand Loyalty and Growth by Marbue Brown (CMSWire) Reputations are made or broken by the experiences customers have with companies and especially by what they have to say about those experiences. Making the program attractive and valuable to your customers is key. Of course, there’s more to this article.

Customer Service 66

Customer Service Average Handle Time Net Promoter Score Loyalty Programs 66

InMoment XI

OCTOBER 23, 2024

Consistently providing exceptional service can strengthen loyalty and reduce the likelihood of customers looking elsewhere. The following steps can help improve CX in this area to enhance both satisfaction and loyalty: Make it easier for customers to manage their accounts. This approach is crucial for driving loyalty.

Banking 195

Banking Customer Experience Effort Score Financial 195

ShepHyken

FEBRUARY 4, 2024

How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old. But in 2023, these six retailers and brands set new standards of what loyalty can be. My Comment: Most loyalty programs are marketing programs.

Customer Service 66

Customer Service B2B Loyalty B2C 66

ShepHyken

DECEMBER 17, 2023

Loyalty beyond Points: Boost Customer Lifetime Value with a CX-First Approach by Leanne Franks (InternetRetailing) Nearly every British retailer offers a loyalty programme. My Comment: I’ve always felt the best loyalty program doesn’t come from points, miles, or perks but from an amazing customer experience.

Customer Service 64

Customer Service Customer Centricity Loyalty Programs Culture 64

LoyaltyPlus

NOVEMBER 10, 2020

Loyalty programs will play a pivotal role in getting passengers back onto your aircraft, agreed? As a well-established Loyalty Solution provider, previously sold as the branded solution for a well known PSS, we are perhaps one of the best kept secrets in the airline market in terms of our own brand. Everything.

Airlines 52

Airlines Loyalty Self Service Loyalty Programs 52

Optimove

JULY 12, 2021

That’s why customer engagement must become an essential KPI for every business that cares about loyalty and lifetime value. Watch the 3-minute mini-workshop or read the transcript just below it to find out: Customer Engagement – A Key Success Strategy for Any Business. How Do You Measure Customer Engagement? Reach Out ?at

CRM 98

CRM Customer Engagement Engagement Strategy 98

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

BirdEye

APRIL 25, 2023

Loyalty incentives programs 15. Host seminars and workshops 18. Loyalty incentives programs Creating a rewards system for customers is a great way to boost loyalty and repeat business. Make sure to update your loyalty program often so it remains fresh and exciting for customers.

Social Media 98

Social Media How To Advertising Sports 98

BirdEye

NOVEMBER 29, 2023

Offer incentives and loyalty programs Ashley HomeStore implements a successful loyalty program. This program not only offers exclusive discounts, early access to sales, and rewards for repeat customers but also catalyzes fostering loyalty and boosting customer retention.

Trends 59

Trends Tips Tools Marketing 59

ShepHyken

OCTOBER 1, 2023

How to improve Customer Loyalty and win over shoppers by Patrick Overall (The Retail Bulletin) We know it might seem a bit too early to be thinking about it, but, Black Friday, Cyber Monday, and the holiday season is just around the corner. My Comment: What I’m about to write may lead you to believe I don’t like this article.

Customer Service 70

Customer Service Contact Center Average Handle Time Customer Service Strategies 70

ShepHyken

JANUARY 21, 2024

In this year’s report, consumers indicated that they value relationship marketing strategies, personalization and loyalty programs, while third-party tracking tools and social media advertisements continued to rank among the most unpopular. You will love his opening story about what happened in a well-known, name-brand hotel.

Customer Service 64

Customer Service Self Service Trends Hotels 64

Second to None

SEPTEMBER 3, 2024

Retailers are also implementing loyalty programs that track customer purchase history and preferences, enabling them to offer personalized discounts, recommendations, and rewards based on individual shopping behavior. How can retailers create community and engagement?

Retail 62

Retail Feedback Touchpoint Omni-Channel 62

NobelBiz

OCTOBER 24, 2023

It provides a holistic view of the entire customer journey, starting from the initial awareness phase and continuing through to the loyalty phase. Loyalty program enrollment for customer retention. Providing exclusive offers through loyalty programs. Chat support for real-time assistance.

Customer Journeys 104

Customer Journeys Customer Experience Contact Center Touchpoint 104

Optimove

JULY 24, 2024

Among the products offered by Scientific Games are print and digital games, engagement programs, and web and mobile products. “We We offer a wide range of expertise, from product development to analytics and research to marketing and loyalty program support, where $9.3 Manager, Digital Growth Marketing at Scientific Games.

Innovation 52

Innovation Social Media CRM Government 52

Experience Investigators by 360Connext

NOVEMBER 12, 2014

A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. When conducting a recent touchpoint inventory workshop, the client was surprised when I pressed for what their brand promise really was. A great experience, but for whom?

Brands 259

Brands Hotels Consulting Loyalty Programs 259

BirdEye

AUGUST 7, 2023

Customer loyalty: A big part of auto repair shop marketing involves turning first-time customers into long-term advocates. And include information about common car issues, images, and videos showing how your workshop solves these issues. Run a loyalty program to drive repeat business Implement a loyalty program.

Strategy 52

Strategy Sales Marketing Social Media 52

Experience Investigators by 360Connext

MAY 24, 2017

“ Am I expected to mention our loyalty program anymore? Why isn’t that happening this time?” ” Meanwhile, the agent is insecure about procedures because of a memo about a new way to greet guests. Now she's giving you the secrets to start your Customer Experience Mission for free!

Hotels 125

Hotels Infographics Loyalty Programs Customer Journeys 125

C3Centricity

AUGUST 26, 2019

More and more CPG companies and brands now offer a loyalty program, especially to their higher-value consumers. Catalyze your Customer Connection Book your workshop NOW! Download our Training Brochure Book your workshop NOW! CEX #CRM #CustomerService #CustomerSatisfaction Click To Tweet. Make them Feel Special.

Customer Centricity 149

Customer Centricity Fashion Airlines Customers 149

Experience Investigators by 360Connext

JULY 2, 2019

Co-creation can be as simple as inviting in a customer cohort to a workshop or asking for feedback directly along the way. Starbucks has also enjoyed success in similar co-creation fashion with customer ideas on everything from new drinks to loyalty perks. This can lead to the first layer of your service blueprint.

Customer Journeys 110

Customer Journeys Social Media Groups Fashion 110