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Knowing your customer allows you to select the best communication channels to use for better CX. Starbucks also carries out several customer experience seminars where employees are trained on etiquette, addressing customer complaints and standard responses to use. Suitable Channels for Your Customer Base.
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If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. However, the customer acquisition cost is more beneficial for companies that use paid marketing channels to build awareness and earn new customers.
Chip Bell is a customer loyalty expert and author. For instance, while the mobile or social channel may be ‘hot,’ many brands look for one-dimensional ‘quick fix’ solutions that focus on this alone when the channel may not even widely relevant to your customers. Ajay Prasad. gmrtranscripts. Steven Mintz. CLMPrescript.
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