ShepHyken

JUNE 21, 2021

The Wise Marketer) Too many reward programs solely focus on the points, rather than on the rewards their points or miles make possible. And without rockin’ rewards, the points are without meaning. Do your rewards hit the “must-have” mark that turns casual customers into brand fans? There are plenty of great ideas.

Rewards Programs 86

Rewards Programs Customer Service Loyalty Programs Loyalty 86

ProProfs Chat

MAY 28, 2020

People think of loyalty as a customer for a lifetime, but it is really much simpler than that. However, brand loyalty has become just another ‘buzz-phrase’. What Is Brand Loyalty. What is brand loyalty? How to build brand loyalty? There is an out and out need to rethink what brand loyalty really means.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

ECXO

JANUARY 30, 2024

The emotions in CX Emotions have a pivotal role in the customer experience and can significantly impact customer loyalty and repeat purchases. While these are necessary, they are often not sufficient in driving customer loyalty and repeat purchases. Brand Transparency: Honesty and transparency can evoke feelings of trust and loyalty.

Rewards Programs 156

Rewards Programs Loyalty Brands Connections 156

Interactions

DECEMBER 12, 2019

Increased loyalty often translates into those customers making more purchases, more often. To successfully engender loyalty in this day and age of endless choice and equally endless holiday sales, retailers are turning back the clock and focusing on improving service as a first step in improving customer experience (CX).

Retail 62

Retail Loyalty Rewards Programs Self Service 62

Thematic

JANUARY 29, 2025

With Thematic’s insights, Vodafone prioritized these problems, implemented real-time fixes, and introduced targeted training programs. A significant boost in Touchpoint Net Promoter Score (tNPS). Customer loyalty is a big deal—it leads to repeat business, positive reviews, and referrals. The result? The result?

Analysis 62

Analysis Analytics Feedback Net Promoter Score 62

CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Across this wide array of customer touchpoints, customers perceive a brand holistically and not the individual business units that make up the organisation.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

ReviewTrackers

MARCH 14, 2019

Fickle consumer loyalty and ever-changing preferences. Sure, banking customers and policyholders might be impressed with your digital strengths, rewards program, or coverage options. Categorize your channels and touchpoints. Regulation. Reputation issues. It’s not enough that you have a great mix of products and services.

Banking 94

Banking Customer Journeys Touchpoint Rewards Programs 94

ShepHyken

APRIL 14, 2024

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. My Comment: This week’s TOP FIVE roundup has a theme: Customer Loyalty.

Net Promoter Score 77

Net Promoter Score Loyalty Programs Customer Service Ecommerce 77

SurveySensum

JULY 11, 2023

It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand. This is due to the fact that a greater experience fosters stronger loyalty, converting consumers into promoters with a lifetime value of 6 to 14 times – Bain & Company, Are you experienced?

Brands 83

Brands Customer Experience Effort Score Rewards Programs 83

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Now, these legacy systems are showing the strain.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Customer Guru

JUNE 26, 2018

Its purpose is to create a harmonious and seamless customer experience across all touchpoints or channels – whether customers are shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store. Loyalty programs are super-powerful marketing tools. Creating loyal customers.

Omni-Channel 82

Omni-Channel Retail Loyalty Programs Social Media 82

PK

JULY 15, 2019

in The Forrester Wave : Loyalty Service Providers, Q3 2019 report. Whereas past Wave reports have focused on loyalty platform technology providers, this is the first time a Wave report focused exclusively on leading loyalty firms offering services, from visioning and strategy through design, development, and launch of new member experiences.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

SurveySensum

JULY 9, 2024

Through consistent customer experience, engaging programs, and establishing a sense of community, the coffee giant has created a streamlined experience for customers which they keep coming back to. Their retention strategy includes different reward programs, customized menus, personalized recommendations and offers, and many more.

NPS 52

NPS Loyalty Loyalty Programs Effort Score 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. 1. Looking beyond transactional rewards. One brand even overcame the persistent limitations of blockchain to run a successful trial.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

CSM Magazine

FEBRUARY 22, 2023

By creating a great customer experience, you can increase customer satisfaction and loyalty. These personas can serve as guidelines when designing new experiences and touchpoints along the customer journey. Whenever possible think about using rewards programs, dynamic content, targeted emails and thank-you pages.

Tips 52

Tips Customer Experience Rewards Programs Omni-Channel 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Hotels Loyalty Programs 40

delighted

NOVEMBER 20, 2020

Retail customer experience was predicated around these physical elements and touchpoints: Are the employees helpful? Customer experience must now be consistent across all touchpoints to ensure customer needs are being met wherever customers choose to interact with your brand. Does the store carry the products customers are looking for?

Retail 70

Retail Customer Experience Omni-Channel Effort Score 70

Retently

MARCH 18, 2024

Through carefully crafted service survey questions, businesses can glean insights into customer sentiment, measure the impact of their customer service team, and understand the shades of customer satisfaction and loyalty. Thus, businesses use three main types of customer service surveys to measure customer satisfaction and loyalty.

Survey 119

Survey Customer Service Strategy Effort Score 119

ProProfs Chat

DECEMBER 7, 2018

Ensure all customer service, and support touchpoints are aware of and have access to the details for company promotions and the content of current circulars. You do not want your agents surprised! Utilize staff augmentation to ensure availability of agents to respond to calls within a reasonable answer time.

Tips 96

Tips Customer Service Self Service Chief Customer Officer 96

Think Customers

DECEMBER 14, 2020

Customer loyalty is absolutely critical,” said Blank, referring to both relationship-building and bottom-line benefits. No one becomes a diehard fan overnight – or, in the sales world, after just one touchpoint. Here are some highlights from their discussion. Value your customers. Cultivate relationships strategically.

Omni-Channel 52

Omni-Channel Sales Rewards Programs Effort Score 52

delighted

JUNE 1, 2022

Most importantly, a high lifetime value shows a degree of brand loyalty. Using a variety of customer loyalty and satisfaction surveys such as NPS surveys or CSAT surveys and in combination with open-ended Additional Questions is the easiest way to gather this data from your customers. Start a rewards program.

Net Promoter Score 74

Net Promoter Score Customer Retention Self Service Loyalty 74

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. By understanding your customers’ preferences and behavior, you can build stronger relationships and increase their loyalty to your brand.

Retail 52

Retail Customer Engagement Engagement Social Media 52

Kitewheel

MARCH 25, 2019

Filling these gaps will have quick value and drive customer loyalty. For example, many retailers send a welcome email after you sign up for their rewards program. Instead of making people wait to use a discount code, let them use a new-member reward right away in the store simply by being connected to their account.

Hotels 76

Hotels ROI Customer Journeys Retail 76

SurveySparrow

JUNE 22, 2023

Delivering a standout customer experience (CX) is the key to outpacing your competition and fostering customer loyalty. This personal touch not only enhances the customer experience but also boosts sales and customer loyalty. This boosts customer satisfaction and loyalty. Are you wishing to enhance your customer experience?

Customer Journeys 52

Customer Journeys Examples Customer Experience e-support 52

SurveySparrow

JUNE 19, 2023

It goes above and beyond, leaving a lasting impression and fostering loyalty. This isn’t limited to a single interaction but encompasses all touchpoints a customer has with the business, from initial discovery and exploration, through the purchase process and including any subsequent support or service encounters.

Customer Service 52

Customer Service Customer Experience Net Promoter Score Exceptional Customer Service 52

SurveySparrow

SEPTEMBER 25, 2020

Touchpoints that provide a less-than-ideal experience for your customer. You should put more efforts into retaining them, they could also be a part of your customer loyalty program, if you have one. Loyalty programs provide that much needed push. . Loyalty programs provide that much needed push. .

Sales 59

Sales Survey How To Omni-Channel 59

Bold360

JULY 13, 2017

Creating a truly multichannel strategy means reaching out to your customers on the touchpoints that they use, and ensuring there is consistency throughout. But looking at the company’s reputation, it is known for impressing their consumers and creating a user-friendly journey across touchpoints for their customers.

Omni-Channel 56

Omni-Channel Multi-Channel Advertising Social Media 56

SurveySparrow

FEBRUARY 22, 2024

Moreover, responsive customer support ensures that customers have a positive experience whenever they need assistance, further cementing their loyalty. Eventually, it can foster loyalty and encourage repeat business. As a result, the satisfaction levels tend to increase, fostering loyalty as well.

Customer Retention 52

Customer Retention Software Gamification e-support 52