InMoment XI

OCTOBER 4, 2024

From visiting your Instagram page to buying your product, each touchpoint along a customer’s journey contributes to their feelings about your brand and what it offers. As a result, businesses gain valuable insight into customer expectations, which guides strategy on boosting retention and loyalty.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Oracle

JANUARY 17, 2019

Unlike customer service, its similar-sounding counterpart, customer experience doesn’t focus on one particular touchpoint. Their conversation discussed fan loyalty and the emotional bond fans form with their favorite teams. “Customer experience is the sum of all interactions with customers across every touchpoint.

Customer Experience 111

Customer Experience Sports Touchpoint Hotels 111

Optimove

OCTOBER 29, 2024

How AI is Transforming CDPs Download Now>> A New Standard for Personalized Digital Experiences Creating deeply personalized digital experiences is crucial for building customer loyalty and maximizing engagement. This dynamic adaptation allows businesses to offer increasingly personalized experiences with no effort.

Sports 52

Sports Customer Journeys Touchpoint Engagement 52

Happy or Not

NOVEMBER 13, 2024

Exceptional customer service goes beyond simply addressing customer inquiries—it involves anticipating needs, personalizing customer interactions, and delighting customers at every touchpoint. JACK & JONES built a strong foundation for brand loyalty by delivering great customer service. Read the full case study here 2.

Examples 36

Examples Customer Service Case Study Hospitality 36

Lumoa

JUNE 26, 2023

Omnichannel marketing customer experience is a strategy that integrates all marketing touchpoints – both offline and online – to create a seamless customer journey. Consider a customer looking to buy sports shoes from a popular brand. But some purchase processes are complicated, decreasing customer satisfaction and loyalty.

Omni-Channel 195

Omni-Channel Customer Experience Net Promoter Score Effort Score 195

Alida

JANUARY 5, 2018

Experts predict marketers will bring martech and adtech together and deploy it in-house to create more seamless customer experiences across touchpoints and channels, while also meeting the demand for transparency across various levels within business. CX goes mobile. Not surprisingly, many CX efforts will be mobile.

Marketing 0

Marketing Multi-Channel Tourism Advertising 0

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Now, these legacy systems are showing the strain.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Pretium Solutions

FEBRUARY 7, 2012

The goal of any professional sports team is always to win the ultimate prize. Anyone knowledgeable about professional sports, however, knows that winning a championship requires the focused commitment and hard work of an entire organization made up of people who engage in the sport itself and others who labor tirelessly behind the scenes.

Customer Centricity 60

Customer Centricity Sports How To Leadership 60

DCX

JANUARY 19, 2025

Obsess over details: From the user interface of your website to the packaging of your product, every touchpoint matters. The takeaway: By focusing on excellence in every detail, you can create a powerful Halo Effect that elevates your brand's perception, fosters loyalty, and differentiates you in a crowded market.

Travel 52

Travel Customer Centricity Culture Brands 52

ClearAction

SEPTEMBER 22, 2022

Customer experience management typically revolves around touchpoints : service, personalized marketing, loyalty programs, voice of customer, design and digitalization of journey steps, and management of Detractors, Passives, and Promoters. Customer Success + Loyalty programs. Lost ROI on customer acquisition cost.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

CSM Magazine

NOVEMBER 15, 2024

Visually, a slogan can be used in various marketing materials, such as brochures, advertisements, and digital platforms, reinforcing the message across customer touchpoints. This focus can lead to increased customer satisfaction and loyalty over time. This slogan inspires action and has become iconic in the world of sports and beyond.

Customer Service 52

Customer Service How To Social Media Culture 52

Storyminers

JULY 29, 2016

In order to retain customers and create loyalty, you have to know what drives your particular customers. As that can be a tall order, we have created a proprietary model called “Customer Loyalty 3.0” that gives you five pillars to leverage and drive loyalty. that gives you five pillars to leverage and drive loyalty.

B2C 124

B2C Customer Retention Brands Strategy 124

transcosmos Information Systems

AUGUST 17, 2017

A true omni-channel experience means seamless and consistent integration of multiple devices and touchpoints such as your brick-and-mortar store, website, e-commerce page, social media accounts, telephone, email, and other communication channels. You can collect information at every touchpoint and create a 360-degree view of this user.

Omni-Channel 75

Omni-Channel Engagement Customer Experience Social Media 75

Retently

APRIL 5, 2024

It’s an environment where shoppers feel understood and valued at every touchpoint. Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. What sets an exceptional retail customer experience apart? Why does this matter so much?

Retail 78

Retail Engagement Strategy Customer Experience 78

GetFeedback

JANUARY 6, 2020

Winning CX initiatives–those achieving tangible benefits or a competitive edge–tend to include more stages (also known as touchpoints) in journey maps. A consumer persona, by contrast, could include personal characteristics like favorite sport or hobbies that might influence how they behave in their buying journey.

Customer Journeys 195

Customer Journeys B2C B2B Social Media 195

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). A little more context.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Hotels Loyalty Programs 40

Pretium Solutions

NOVEMBER 22, 2011

We are not Formula One racing experts, nor are we really even fans of the sport, but we are aware of the long-standing debate in the racing community among experts and fans about whether it’s the car or the driver that makes the difference between finishing first and anywhere else in the field. But what about the customer touchpoint?

Net Promoter Score 40

Net Promoter Score Loyalty Brands Effort Score 40

Pretium Solutions

NOVEMBER 22, 2011

We are not Formula One racing experts, nor are we really even fans of the sport, but we are aware of the long-standing debate in the racing community among experts and fans about whether it’s the car or the driver that makes the difference between finishing first and anywhere else in the field. But what about the customer touchpoint?

Net Promoter Score 40

Net Promoter Score Loyalty Brands Effort Score 40

Pretium Solutions

NOVEMBER 22, 2011

We are not Formula One racing experts, nor are we really even fans of the sport, but we are aware of the long-standing debate in the racing community among experts and fans about whether it’s the car or the driver that makes the difference between finishing first and anywhere else in the field. But what about the customer touchpoint?

Net Promoter Score 40

Net Promoter Score Loyalty Brands Effort Score 40

Topdown

APRIL 1, 2019

Imagine a sports team. Every touchpoint pushes the player closer to (loyalty) or further from (indifference) the team. Every touchpoint pushes the player closer to (loyalty) or further from (indifference) the team. Teams spend quite a bit of money on valuable players ensuring their loyalty.

Software 48

Software Sports ROI Touchpoint 48

Optimove

JUNE 3, 2024

Optimove’s CRM Marketing capabilities – enhance personalization, contestant loyalty, and brand growth through advanced AI-driven campaigns – help marketers deliver exceptional, personalized experiences that boost retention and maximize contestant lifetime value, driving better results in a competitive market.

CRM 52

CRM Company Marketing Sports 52

Optimove

MAY 27, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: It has never been more difficult for brands to engage with customers in a way that ensures relevance, secures conversion, drives loyalty, and maximizes lifetime value.

Sports 52

Sports CRM Case Study Communication 52

Optimove

MAY 27, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: It has never been more difficult for brands to engage with customers in a way that ensures relevance, secures conversion, drives loyalty, and maximizes lifetime value.

Sports 52

Sports CRM Case Study Communication 52

Alliance by IFS

NOVEMBER 21, 2019

APT-SKIDATA leverages Alliance Enterprise to deliver personalized service and support 24/7 to carparks, sporting centers, and leisure attractions across the UK. HORSHAM, PA (September 10, 2019) — With the help of Astea International Inc., FSM Implementation : One-Size Doesn’t Fit All. www.astea.com.

Software 66

Software Examples Competitive Advantage Sports 66

Optimove

JUNE 4, 2024

This enhances the overall user experience, fosters customer loyalty, and makes users more inclined to share data with brands. Opti-X empowers brands to foster trust by delivering genuinely personalized content and recommendations across all touchpoints: onsite, marketing channels, and ads on third-party sites.

Meeting 59

Meeting Data Sports User Experience 59

Pretium Solutions

MARCH 11, 2012

For the next three weeks, sports fans throughout the United States will be tuned into the NCAA Men’s Basketball Championship Tournament and basketball fever will be in full swing. They have to play with purpose, passion and professionalism through every touchpoint, just like a skilled athlete. Favorite teams will be cheered on.

Net Promoter Score 45

Net Promoter Score Effort Score Sports Touchpoint 45

Pretium Solutions

FEBRUARY 7, 2012

The goal of any professional sports team is always to win the ultimate prize. Anyone knowledgeable about professional sports, however, knows that winning a championship requires the focused commitment and hard work of an entire organization made up of people who engage in the sport itself and others who labor tirelessly behind the scenes.

Customer Centricity 40

Customer Centricity Sports How To Leadership 40

Pretium Solutions

FEBRUARY 7, 2012

The goal of any professional sports team is always to win the ultimate prize. Anyone knowledgeable about professional sports, however, knows that winning a championship requires the focused commitment and hard work of an entire organization made up of people who engage in the sport itself and others who labor tirelessly behind the scenes.

Customer Centricity 40

Customer Centricity Sports How To Leadership 40

BirdEye

MARCH 4, 2024

When you guide recipients through a storyline specific to their interests over several touchpoints, they pay more attention and interact more than they would with traditional email blasts. Building a solid foundation will improve customer loyalty in the long run. Welcome series aims to start relationships off on the right foot.

Marketing 111

Marketing How To Multi-Channel Tips 111

SurveySparrow

FEBRUARY 8, 2022

It’s about constantly refining the experiences at key touchpoints, and making people feel valued. Struggling with customer loyalty? Our client list includes Warner Bros, Gartner, EA Sports, GrantThornton, among others. SurveySparrow powers transformations with omnichannel feedback. Here, meet SurveySparrow!

Omni-Channel 52

Omni-Channel Sports Chatbots Survey 52

CSM Magazine

MAY 3, 2021

As consumer behavior evolves rapidly, businesses need to get up to speed to meet customers’ expectations, earn their loyalty, and stay ahead of the market. List down the core touchpoints. Try to map every stage where your customer can potentially engage with your business and document all touchpoints. Capture customer emotions.

Customer Journeys 52

Customer Journeys Tips Touchpoint Infographics 52

Lumoa

OCTOBER 31, 2018

Bell, Customer Loyalty Keynote Speaker, Trainer, Author. Let’s think in customer touchpoints instead. To overcome these challenges, we need to stand on the shoulders of those giants before us, and continue to play with each other, it truly is a team sport! How to overcome those challenges? Talk to your board.

Customer Experience 150

Customer Experience Customer Centricity Culture Consulting 150

Pretium Solutions

MARCH 11, 2012

For the next three weeks, sports fans throughout the United States will be tuned into the NCAA Men’s Basketball Championship Tournament and basketball fever will be in full swing. They have to play with purpose, passion and professionalism through every touchpoint, just like a skilled athlete. Favorite teams will be cheered on.

Net Promoter Score 40

Net Promoter Score Effort Score Sports Touchpoint 40

Pretium Solutions

MARCH 11, 2012

For the next three weeks, sports fans throughout the United States will be tuned into the NCAA Men’s Basketball Championship Tournament and basketball fever will be in full swing. They have to play with purpose, passion and professionalism through every touchpoint, just like a skilled athlete. Favorite teams will be cheered on.

Net Promoter Score 40

Net Promoter Score Effort Score Sports Touchpoint 40

Ann Michaels and Associates

DECEMBER 12, 2018

Forrester Research studies around the Customer Experience Interest shows that making customers feel valued and respected is the number one factor leading to customer loyalty. Apps that offer mobile payment can boost loyalty and customer spending. Get the Basics: Right?Retail Retail basics can prove to be monumental. Become AI-Driven ?:Incorporating

Customer Experience 56

Customer Experience Multi-Channel Apparel Retail 56

Beyond Philosophy

JUNE 4, 2015

They understand that delivering on the tangible and functional elements of value are just table stakes, and that really connecting, and having an emotionally-based relationship, with customers is the key to leveraging loyalty and advocacy behavior. Companies need to focus on the touchpoints which are most influential.

Financial 60

Financial Omni-Channel Airlines Multi-Channel 60