eglobalis

DECEMBER 17, 2024

Rethinking Customer Loyalty Metrics: Beyond NPS The Net Promoter Score (NPS) , once heralded as the ultimate measure of customer loyalty, is now under scrutiny. This nuanced understanding allows leaders to implement targeted improvements, driving loyalty more effectively than NPS’s static score alone.

Net Promoter Score 304

Net Promoter Score Effort Score B2B NPS 304

InMoment XI

APRIL 6, 2022

Once your customer comes back to you a few times, they’ll start to develop loyalty to your brand. Getting to the loyalty stage takes effort, but loyal customers are the goal of every company. Anytime a potential customer interacts with your brand, you have a touchpoint. Identify Touch Points. Create a Customer Journey Map.

Customer Journeys 387

Customer Journeys Touchpoint Customers Loyalty 387

ECXO

JULY 29, 2024

Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer. Companies like Help Scout, Zoho Desk, and HappyFox use these tools to monitor customer sentiment and resolve problems quickly, thereby improving satisfaction and loyalty.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

InMoment XI

NOVEMBER 21, 2024

As a result, businesses must double down on efforts to understand their customers’ goals and pain points to drive loyalty. Their feedback across various touchpoints on the customer journey will highlight how you can better retain similar customers. Structured feedback appears as quantitative data on customer loyalty and satisfaction.

Voice of Customer 195

Voice of Customer Analysis Loyalty Net Promoter Score 195

Lumoa

FEBRUARY 9, 2023

It encompasses activities such as customer retention, customer loyalty programs, customer feedback surveys, customer reviews and ratings, customer panel discussion groups, customer support services, and more. This helps to ensure customer satisfaction and builds long-term customer loyalty.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

eglobalis

NOVEMBER 12, 2024

By shifting from a task-oriented to a customer-driven mindset, service teams can foster loyalty, trust, and even advocacy from their clients. Use both formal methods (like surveys) and informal touchpoints (such as regular check-ins) to gather ongoing feedback.

Customer Centricity 486

Customer Centricity Strategy B2B Consulting 486

eglobalis

JULY 31, 2024

By understanding and leveraging MarTech, businesses in this region can achieve unparalleled customer satisfaction, expansion and loyalty. Customer Experience Management (CXM) Software Tools like Qualtrics and Medallia as the leaders of this sector help manage and analyse customer interactions across different touchpoints.

Customer Experience 378

Customer Experience Social Media Analytics Chatbots 378

InMoment XI

MAY 31, 2022

Each of these touchpoints influences the customer, and by analyzing customer behavior, feelings, and motivations around each touchpoint, you can begin to identify opportunities to establish more positive relationships by giving customers what they need at any given stage of their journey. Plot Touchpoints. So start there.

Customer Journeys 396

Customer Journeys Examples Net Promoter Score Touchpoint 396

ECXO

JUNE 11, 2023

It’s the foundation for building brand loyalty, adoption and providing customers with an unforgettable, consistent experience. Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How have they changed since the pandemic?

B2B 390

B2B B2C Touchpoint Customer Journeys 390

InMoment XI

MAY 18, 2022

Learning about key touchpoints is one of the best ways to become aware of problems as they arise. One of the most impactful methods to identify these moments and then reduce friction across your customer journey is InMoment’s Touchpoint Impact Mapping. Check out this infographic ! #3: 3: Keeping Tabs on Your Customer Journey.

Customer Journeys 397

Customer Journeys How To Touchpoint Infographics 397

ECXO

NOVEMBER 19, 2024

With its unforgettable characters, intricate plots, and immersive storytelling, Star Wars encapsulates timeless wisdom that companies can apply to cultivate customer loyalty and satisfaction. Additionally, the concept of a “chosen one” in the narrative reflects the importance of recognizing and nurturing customer loyalty.

Customer Experience 296

Customer Experience Social Media Customer Journeys Touchpoint 296

InMoment XI

JULY 5, 2022

With the amount of competition in today’s food service market, creating loyalty with your guests is more important than ever—and the final step in completing your journey from an operational, to experiential, a truly innovative and relationship-based guest experience program. How can I incorporate guests’ feedback into my business?

Guest Experience 370

Guest Experience Brands eBook Multi-Channel 370

Experience Investigators by 360Connext

APRIL 2, 2024

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint? Channels are Not Touchpoints.

Touchpoint 143

Touchpoint Customer Journeys Customer Experience Social Media 143

eglobalis

NOVEMBER 26, 2024

Introduction: Can loyalty, adoption, or growth be built on empathy alone? It examines why empathy alone is insufficient to build trust or loyalty and how businesses can move beyond platitudes to embed empathy into their operations. A culture of empathy ensures that it is consistently applied across all client touchpoints.

B2B 464

B2B B2C Culture Net Promoter Score 464

eglobalis

DECEMBER 11, 2024

Experimentation helps companies determine which personalization strategies such as customized emails, product recommendations or loyalty programs resonate most with their customers. By continuously refining these strategies based on experimental data, businesses can enhance personalization efforts and drive customer loyalty.

Customer Journeys 314

Customer Journeys Effort Score Omni-Channel Social Media 314

Experience Investigators by 360Connext

APRIL 2, 2024

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint? Channels are Not Touchpoints.

Touchpoint 137

Touchpoint Customer Journeys Customer Experience Social Media 137

Lumoa

JANUARY 31, 2023

Customer experience matters across all the channels and all the touchpoints of the customer journey. Knowing your retention rate will help you to understand the loyalty of your customers and help you to understand why your customers are staying or leaving. customer churn and retention, higher advocacy, and finally revenue.

Customer Experience 414

Customer Experience How To NPS Touchpoint 414

eglobalis

AUGUST 19, 2024

While the Net Promoter Score (NPS) has long been heralded as the go-to metric for gauging customer loyalty, sentiment, and ”satisfaction”, it’s clear that NPS alone isn’t sufficient—a topic we’ve explored before. This metric helps companies align their offerings with customer expectations and drive long-term loyalty.

NPS 393

NPS Net Promoter Score Effort Score Metrics 393

InMoment XI

MAY 10, 2022

Customer loyalty has become more elusive in the past few years. As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. 5 Ways to Build Customer Loyalty in Retail.

Retail 370

Retail Net Promoter Score Loyalty Programs Effort Score 370

GetFeedback

SEPTEMBER 20, 2019

NPS, CES, and CSAT are customer loyalty metrics. They’re used to measure the level of loyalty that a customer has toward your brand. Today, we’ll discuss the three most popular customer loyalty metrics that fall under the structured category—NPS, CES, and CSAT—and the role that each should play in your CX strategy.

NPS 278

NPS Metrics Effort Score Net Promoter Score 278

ECXO

AUGUST 19, 2024

Continual refinement ensures that customer needs are met more efficiently, leading to increased loyalty and satisfaction. Forrester reports that businesses prioritizing CX experimentation see notable gains in customer loyalty and satisfaction. These include improved customer satisfaction, higher conversion rates, and enhanced loyalty.

Customer Journeys 368

Customer Journeys Customer Experience Net Promoter Score Effort Score 368

InMoment XI

MAY 25, 2023

Customers are the lifeblood of any business, and providing them with a great experience can lead to increased loyalty, higher satisfaction, and improved brand reputation. That experience affects how they view your organization and products, as well as their loyalty. How can brands stand out? So, let’s dive into the differences.

Customer Experience Design 363

Customer Experience Design Customer Experience Customer Journeys Competitive Advantage 363

InMoment XI

AUGUST 3, 2023

Moreover, unstructured data analytics offers a holistic view of the customer journey , capturing the entire spectrum of interactions across various touchpoints. This 360-degree understanding enables organizations to identify critical moments of truth that significantly impact customer satisfaction and customer loyalty.

Analytics 366

Analytics Customer Insights Data Social Media 366

InMoment XI

DECEMBER 7, 2022

Mapping this journey starts with the organization’s knowledge of its key customer touchpoints. Next, customers provide feedback and further input to pinpoints those touchpoints most important to them. They also provide context about their best and worst experiences, wins, and pain points. A Visual of InMoment Driver Analysis.

Analysis 370

Analysis Customer Experience Call Center Experience Call Center 370

eglobalis

SEPTEMBER 5, 2024

Combining these perspectives offers a holistic view that drives growth, reduces churn, and fosters deeper customer loyalty. This includes proactive efforts like on-boarding, training, and engagement to drive adoption, loyalty, and renewals.

Metrics 382

Metrics Customer Success Customer Experience Effort Score 382

Lumoa

FEBRUARY 20, 2018

Customer experience matters across all the channels and all the touchpoints of customer journey. Knowing your retention rate will help you to understand the loyalty of your customers and help you to understand why your customers are staying or leaving. customer churn and retention, higher advocacy and finally revenue.

Customer Experience 353

Customer Experience How To NPS Touchpoint 353

InMoment XI

NOVEMBER 16, 2023

Participants delved into specific customer touchpoints, such as the ‘Fitting Room’ and ‘Coffee Shop’ experiences. By aligning strategies with the intertwined needs of customers, employees, and the business, companies can drive impactful improvements that lead to sustainable growth and enhanced customer loyalty.

Healthcare 447

Healthcare Culture Travel Study 447

eglobalis

JULY 2, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn. I hope this makes sense, and if not, I am interested to hear your thoughts.

NPS 424

NPS Feedback Net Promoter Score B2C 424

InMoment XI

JANUARY 9, 2024

For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. Great customer experiences foster loyalty. Personalization also serves as a sign of respect for customers’ loyalty and business.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

ECXO

AUGUST 12, 2024

By strategically deploying MarTech, businesses in APAC are achieving exceptional customer satisfaction, growth, and loyalty. Customer Journey Orchestration: Platforms such as 6sense and Qualtrics enable businesses to map, monitor, and optimize the customer journey, creating seamless, personalized experiences across multiple touchpoints.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

Kayako

JUNE 9, 2022

For many years, companies focused on customer touchpoints to gauge customer satisfaction. In recent years, companies have seen that touchpoints do not capture the whole picture. Management consulting firm McKinsey makes the point that customer touchpoints only measure satisfaction at a single point in time.

Customer Journeys 255

Customer Journeys Self Service Touchpoint Customers 255

C3Centricity

SEPTEMBER 17, 2024

This strategy is particularly vital for CPG companies given the direct impact on consumer choices and brand loyalty. For CEOs and business owners in the CPG sector, implementing a customer-first approach enhances customer loyalty and retention and drives profitability and long-term success in a rapidly evolving market.

Loyalty 156

Loyalty Strategy Social Media Analytics 156

InMoment XI

AUGUST 17, 2023

By using the Net Promoter Score system as your compass, you can gain a better understanding of what drives customer loyalty and satisfaction. Seamless Omnichannel Experience: Ensure a seamless experience across all customer touchpoints, whether online or offline.

Net Promoter Score 370

Net Promoter Score Self Service Effort Score NPS 370

Lumoa

APRIL 3, 2018

The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. Soon after, NPS gained popularity and used to be implemented everywhere: from customer service interaction to every individual customer touchpoint. Only then you can ask about the most critical touchpoints, if needed. When to ask feedback?

Net Promoter Score 316

Net Promoter Score NPS Touchpoint Feedback 316

C3Centricity

FEBRUARY 20, 2018

A recent post by John Ollila on Loyalty Lobby about customer journey maps and touchpoints in the leisure industry prompted me to share with you, an experience I had recently with the Hilton Group. I expect to be recognised for my loyalty – and if possible rewarded too! On this occasion I was proven seriously wrong!

Customer Journeys 290

Customer Journeys Hotels Touchpoint CRM 290

ECXO

MARCH 6, 2025

Companies that have embraced customer experience as a strategic priority have reaped rewards like stronger loyalty, more repeat business, and even higher employee engagement. Customer experience spans many touchpoints and processes trying to fix everything at once can overwhelm the team and dilute resources.

B2B 314

B2B Customer Journeys How To Effort Score 314

InMoment XI

FEBRUARY 25, 2022

Employee advocacy, as an advanced EX core concept and research protocol, was designed to build and sustain stronger and more commitment-based and rewarding employee experiences and also improved customer experiences, driving the loyalty and advocacy behavior of both stakeholder groups, and in turn increasing sales and profits.

Company 397

Company B2C Employee Experience Culture 397