ReviewTrackers

MARCH 26, 2018

Olenski argues that brands should not think of reputation management, but instead, reputation marketing. Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – as a constant and competitive advantage, a cause of growth, and a strategic asset, Olenski writes.

Brands 82

Brands Marketing Social Media Sports 82

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Investments in customer loyalty are booming.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Investments in customer loyalty are booming.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

BirdEye

MARCH 4, 2024

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales.

Marketing 111

Marketing How To Multi-Channel Tips 111

Optimove

FEBRUARY 23, 2025

To the stakeholders of Optimove: Every year, I prioritize listening to leading marketersour customersbecause their concerns provide insights that help shape the future of marketing. And in 2024, heres just a glimpse of what I heard: You have to go to the data people to get the data, and then you have to connect it to marketing.

Multi-Channel 52

Multi-Channel Gamification Self Service CRM 52

CSM Magazine

SEPTEMBER 26, 2024

Customer support has become a critical component in the highly competitive sports betting industry. As the market grows, platforms are increasingly looking for ways to differentiate themselves, and top brands are using exceptional customer service as a key strategy to build loyalty.

Sports 52

Sports Loyalty Multi-Channel Brands 52

Optimove

DECEMBER 17, 2024

For online casino and sports betting operators, it isnt just a festive opportunity; its the years final shot to ramp up revenue, hit targets, and outshine the competition. 2 – Deliver Rewards That Truly Resonate In a crowded market, generic bonuses dont stand a chance.

Gamification 52

Gamification Sports Multi-Channel Loyalty 52

BirdEye

SEPTEMBER 14, 2022

If you’re a plumbing company, you know that marketing is essential to your success. But what are the best marketing strategies for plumbers? In this guide, we’ll go over a variety of marketing strategies plumbers can use to get more leads and make more sales. Table of contents What is plumbing marketing?

Strategy 98

Strategy Marketing Social Media Advertising 98

BirdEye

MARCH 28, 2025

Multi-location businesses aiming for online visibility and enhanced online reputation have an undeniable starting point – Google Maps SEO. That is why we bring you the top expert-recommended Google Maps SEO strategies tailored for multi-location businesses. Multi-location challenge: Imagine a retailer with 80 locations.

Multi-Channel 52

Multi-Channel Social Media Tips Brands 52

Beyond Philosophy

FEBRUARY 17, 2020

Technology, human behavior, Customer Experience are intersecting through the use of Artificial Intelligence (AI) and taking marketing in a new direction. In other words, brands behave like humans in these channels. From there, however, Messina envisioned that the interaction would deepen, switching to a multi-platform aspect.

Meeting 166

Meeting Social Media Call Center Multi-Channel 166

Optimove

MARCH 12, 2020

Are we witnessing these days the final verdict on the oldest question in marketing? Of course, though, this is far from being the only impact of the coronavirus outbreak on retail, marketing, and many other fields. Crises – like sports – don’t just build character; they reveal it. Is there actually such a thing as bad publicity?

Marketing 64

Marketing Multi-Channel B2C Sports 64

Optimove

APRIL 15, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it matters: Position-less marketing is crucial for marketers as it enables them to leverage the rapidly changing digital landscape, fostering agility, innovation, and collaboration within their teams.

Marketing 59

Marketing Sports Multi-Channel CRM 59

ReviewTrackers

MAY 18, 2023

Beyond monitoring and responding to reviews, marketers are developing various strategies in order to get more reviews. Email is one of the most popular and effective channels for marketers hoping to request feedback from customers and get more online reviews. and 5 stars. Run an email campaign to get more reviews. The result?

Brands 123

Brands Case Study Multi-Channel Automotive 123

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports Entertainment Video Multi-Channel 52

Optimove

NOVEMBER 29, 2018

For example, if you’re a gaming company, you have a dedicated team for casino, sport betting, “general gaming” etc. A customer might be treated as churned because he/she quit playing casino, when in fact said customer is on the verge of becoming a VIP in the sport betting vertical of the very same company. Challenge #1: Multi-products.

Customer Centricity 63

Customer Centricity Multi-Channel Sports CRM 63

Optimove

MARCH 29, 2022

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

Marketing 59

Marketing Multi-Channel CRM Sports 59

Optimove

AUGUST 29, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: For iGaming and sports betting operators, this post defines AI-orchestrated gamification and illustrates how it can transform player engagement strategies by delivering more dynamic and personalized experiences, directly impacting customer lifetime value and key business metrics.

Gamification 52

Gamification Multi-Channel Sports Measurement 52

Optimove

OCTOBER 2, 2024

See the difference control groups make in this guide Download Now Why it matters: By attending Optimove’s CRM Lightning Talks at G2E Las Vegas 2024, marketers will walk away with deeper knowledge of event-based strategies, personalization, predictive analytics, and gamification—all crucial for optimizing player engagement, retention, and loyalty.

Gamification 64

Gamification Meeting Engagement Sports 64

Optimove

MARCH 20, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: The position-less marketer is adaptable and versatile, a professional who can excel in various roles and tasks. Embracing the principles of position-less marketing can provide companies with a competitive edge in a dynamic and fierce market.

Connections 52

Connections Marketing Multi-Channel Sports 52

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

Tips 52

Tips Marketing Sports Gamification 52

Optimove

JULY 8, 2024

The Big Picture Personalization is key to enhancing player loyalty and engagement in iGaming and sports betting. By understanding where a player is in their journey, marketers can introduce game elements that resonate with their current interests and motivations.

Gamification 64

Gamification Multi-Channel Sports Social Media 64

NobelBiz

NOVEMBER 6, 2023

The estimated value of the global contact center software market by 2027 is $110 billion , according to Replicant. Many CCaaS (Contact Center as a Service) providers in the market operate within multi-tenant cloud environments, which often offer limited access to the data necessary for advanced automation. alone by 2040.

Call Center 105

Call Center Self Service Contact Center Customer Service 105

Oracle

SEPTEMBER 27, 2019

From market research and original data to visuals, brands use several tools to craft messages to consumers. Think multi-platform. The Fed’s efforts showcase why brands sometimes must forget about marketing and just tell an authentic story. Case in point: NBC Sports. Be data-driven. Embrace storytelling.

Engagement 63

Engagement Sports Multi-Channel Return on Investment 63

Optimove

JULY 8, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: AI-journey orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement. Real-Time Personalization: With AI-journey orchestration, gamification can be personalized in real-time.

Gamification 59

Gamification Multi-Channel Sports CRM 59

Optimove

AUGUST 12, 2024

In iGaming and sports betting, this just right gamification zone helps operators gain higher player satisfaction, retention, and deeper engagement. Optimove’s AI-Orchestrated Gamification Optimove has partnered with Captain Up and Gamanza delivering a first to iGaming and Sports Betting operators: AI-orchestrated gamification.

Gamification 52

Gamification Engagement Sports Multi-Channel 52

Optimove

MAY 4, 2022

.” From a technical standpoint, a smart customer data platform (CDP) would have to be in place, along with AI-led orchestration capabilities and all the execution channels. land-based and online sports betting – and by using Optimove, it can take an interesting path in pursuit of the ultimate goal of customer marketing.

Trends 52

Trends Marketing Multi-Channel Sports 52

ReviewTrackers

MARCH 8, 2018

Beyond monitoring and responding to reviews , marketers are developing various strategies in order to get more reviews. Email is one of the most popular and effective channels for marketers hoping to request feedback from customers and get more online reviews. and 5 stars. Run an email campaign to get more reviews. The result?

Tips 94

Tips Case Study Multi-Channel Automotive 94

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. Not only one of the fastest-growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.

CRM 40

CRM Marketing Sports Multi-Channel 40

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. Not only one of the fastest-growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.

CRM 40

CRM Marketing Sports Multi-Channel 40

CSM Magazine

JUNE 7, 2023

MSG Networks services America’s number one media market, the New York DMA, as well as other portions of New York, New Jersey, Connecticut and Pennsylvania, telecasting hundreds of live professional games and a compelling lineup of critically acclaimed original programming. MSG Networks is part of the Sphere Entertainment Co.

Sports 52

Sports Entertainment Multi-Channel Social Media 52

Optimove

JULY 7, 2022

But we want to discuss a third group: marketers. Just like each of the 32 national teams participating in the tournament (Nov 21 – Dec 18), marketers too need a strategy to win. We’ll also touch on ways to maximize your marketing activities by using mobile and email channels. Let the battle for the remote commence.?.

Tips 52

Tips Marketing Sports Gamification 52

Optimove

JULY 7, 2022

But we want to discuss a third group: marketers. Just like each of the 32 national teams participating in the tournament (Nov 21 – Dec 18), marketers too need a strategy to win. We’ll also touch on ways to maximize your marketing activities by using mobile and email channels. Let the battle for the remote commence.?.

Tips 10

Tips Marketing Sports Gamification 10

AWS Machine Learning

APRIL 19, 2023

Sportradar is the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on Sportradar knowhow and technology to boost their business. With v0.21.0

Sports 93

Sports Training Effort Score Multi-Channel 93

Alliance by IFS

SEPTEMBER 11, 2018

This new tool can be harnessed by any user to build flexible, agile business processes that address a wide variety of needs such as integrations, multi-channel communication automation and service escalations. Director of Global Marketing. Sleek, Web-Inspired User Interface Designed for Configurability and Usability.

Self Service 83

Self Service Multi-Channel Software Sports 83

Optimove

JANUARY 5, 2023

Be it Sports Betting, Casino, Lottery, or Bingo – players are looking for a personalized experience that will delight and engage them. Innovative gaming brands understand that a customer-led approach has to be put at the forefront of their marketing strategy. Number of Marketing Channels. Lottery VS Casino in CRM.

CRM 52

CRM Brands Multi-Channel Sports 52

Optimove

DECEMBER 16, 2021

“You win some, you lose some,” Rony Vexelman, Optimove’s newly-promoted VP Marketing, wrote on LinkedIn yesterday, before adding that “Sometimes you win a lot of them.” Among other things, it results in 85% of gaming operators using Optimove to operate at least two marketing channels (with some using 13!)

CRM 52

CRM Customer Journeys Multi-Channel Sports 52

Optimove

NOVEMBER 2, 2022

Standing out among the crowd as marketers increase their email activity around the competition is a daunting task. Speaking of voting – trying it out in your email campaigns is a great marketing technique! 4 – Think “multi-channel”. As we approach kickoff, accelerate your email campaigns with these five tips. #1

Tips 52

Tips Multi-Channel Social Media Sports 52