Totango

OCTOBER 14, 2024

Go-to-market teams need to prioritize customer ROI as the driver of decision-making, metrics tracking, and relationship management. So, what’s a go-to-market (GTM) team to do? A dated focus For years, getting to “product-market fit” was the holy grail. Account executives can’t sell like it’s 2017 anymore.

ROI 71

ROI Marketing How To Effort Score 71

InMoment XI

JANUARY 27, 2025

And to be clear, managing those variables is mission-critical for achieving, calculating, and proving ROI. With real-time access to this data, marketing and operations teams can act immediatelysending targeted offers, automating follow-up emails, or launching personalized ads based on these insights.

Call Center 195

Call Center Contact Center Effort Score Social Media 195

C3Centricity

DECEMBER 31, 2018

Is it Time to Do Away with Market Research Departments? . This post shares the highlights of recent research into how market research departments can become true business partners, rather than being viewed as a mere cost center. It also shares ten steps to reinventing and upgrading your market research department. Thanks. .

Brands 293

Brands Strategy Customer Journeys Infographics 293

ClearAction

JULY 8, 2024

CX ROI Metrics Roadmap Lynn Hunsaker Your CX ROI metrics roadmap is a cause-and-effect sequence that multiplies growth. How the CX ROI Metrics Roadmap Works Gold : First, your CX team facilitates earnest use of customer experience insights for growth efforts: Products and services : new, upgrades, and lite versions.

Roadmap 48

Roadmap ROI Metrics Chief Customer Officer 48

Centercode

SEPTEMBER 1, 2020

Its high-end universal remotes had to communicate seamlessly with thousands of products to succeed on the market. Now, their beta test ROI is over 250% — and the team is able to maximize its beta results to the fullest. The post Caavo Exceeds 250% Beta Test ROI with Centercode appeared first on Centercode.

ROI 98

ROI Case Study Roadmap Study 98

InMoment XI

MAY 3, 2024

Competitor Analysis: Monitoring competitor performance and market trends to stay ahead of the curve. Measuring ROI At the heart of Footlocker’s CX programme lies a focus on measuring return on investment (ROI), which includes various analysis of performance and impact.

Retail 195

Retail Return on Investment ROI Analysis 195

Retently

NOVEMBER 27, 2024

Analyzing Market Trends and Customer Behavior 2. Leveraging Social Media and Influencer Marketing 8. Dive deep into customer behavior and market trends to tailor strategies that resonate with your audience. Table of Contents Key Takeaways Why Ecommerce Growth Strategies Are Essential 1. Personalizing the Customer Journey 3.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

Gainsight

MAY 14, 2019

A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy. Executive-level product roadmaps.

Roadmap 81

Roadmap Sales Customer Centricity Return on Investment 81

InMoment XI

AUGUST 25, 2023

InMoment’s Principal CX Strategist Jim Katzman and guest speaker from Forrester, Senior Analyst Colleen Fazio discuss decision-making in regards to CX program initiatives, finding the right program size, proving ROI in your CX program, and more. Let’s dive into what we covered on our webinar.

How To 195

How To ROI Net Promoter Score Measurement 195

C3Centricity

MAY 11, 2020

It is not the job of marketing, sales or market research alone to understand their needs. For more on project management I suggest reading the post “Getting to Yes: A 7-step Roadmap to Successful Project Management.” Some of the best CCOs / CXOs come with a background in customer service or market research.

Strategy 246

Strategy Customer Centricity Chief Customer Officer CRM 246

QuestionPro Audience

JULY 26, 2018

Creativity is indispensable to branding and any marketing strategy in general. What’s more, having a strategic roadmap before producing any creative effort ensures a brand engages with the right audiences at the right time. It’s a trap to create without some benchmarks or a return-on-investment (ROI). TELL A STORY.

Roadmap 170

Roadmap Advertising ROI Return on Investment 170

BirdEye

DECEMBER 19, 2024

Today, marketing teams face a critical challenge: delivering personalized customer experiences while managing increasingly complex digital marketing plans. An effective AI marketing strategy transforms how businesses understand and engage with customers. Ready to transform your marketing with AI? Let’s dive in.

Strategy 52

Strategy Marketing Social Media Hospitality 52

Optimove

NOVEMBER 26, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more Key Takeaway s : Below are six key questions from marketers about crafting an effective strategy. This blog addresses those questions and provides a roadmap for building best-in-class post-purchase journeys.

Multi-Channel 52

Multi-Channel How To Roadmap Touchpoint 52

AskNicely

SEPTEMBER 6, 2018

Often marketing is the next department concerned with NPS. According to The NPS Benchmark Study, the best practitioners involve everyone in the company including executives, operations, product, marketing, customer success, human resources, and administration. NPS For Marketing, Sales, Customer Success. Departments Using NPS.

NPS 150

NPS Net Promoter Score Survey Customer Success 150

InMoment XI

SEPTEMBER 3, 2024

Demonstrate Return on Customer Service Investment Conversation analytics provides businesses with tangible evidence of the customer experience ROI from their efforts. Market Research and Competitive Analysis Organizations can gain a deeper understanding of market trends, competitor positioning, and overall industry dynamics.

Analytics 195

Analytics Data Social Media Average Handle Time 195

Calabrio

MARCH 22, 2025

Choose technology vendors that offer efficient implementation and a short time to ROI, as well as ongoing support, training, and tailored innovation. Voice of Customer (VoC) tools used in the call center can drive value well beyond it, informing more effective marketing strategies and sales tactics.

Contact Center 130

Contact Center Management Strategy Call Center 130

Thematic

MARCH 20, 2025

And take note: companies that use AI-driven text analytics are already seeing the benefits—early adopters of AI in CX are 128% more likely to report high ROI from their AI tools. Enhance Market Research with Competitive Insights What if you could see what your competitors are getting right—or wrong?

Analytics 62

Analytics Social Media Banking Analysis 62

Gainsight

SEPTEMBER 8, 2021

Thankfully, the ROI calculation for CS Ops is simple: If you were to improve your retention by 5%, your expansion by 5%, or your account coverage ratios by 5%, how much would you earn or save? It helps that Sales and Marketing figured this out long ago. Do that math, and look at the dollar value on the page. What will CS Ops do?

Marketing 105

Marketing ROI Leadership Analysis 105

SurveySensum

MARCH 14, 2025

But how to design it flawlessly and make a mark in the market? This is where Market Research comes in. Whether you’re a startup rolling out a new product or a brand looking to expand, market research is the foundation of success. What is Market Research? So, lets explore some of the importance of market research.

Marketing 52

Marketing Social Media How To Trends 52

Optimove

DECEMBER 18, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog delivers nine actionable insights for marketing executives at LATAM iGaming on leveraging data-driven marketing strategies to scale and compete effectively. Data is highlighted as the cornerstone of competitive advantage.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

Influitive

MAY 15, 2015

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. If you’ve already developed a resourced roadmap, you’re well on your way. How much marketers plan to spend on communities this year.

ROI 61

ROI B2B Roadmap Metrics 61

Thematic

FEBRUARY 19, 2025

XM Discover: several weeks to months Extended setup and training required – XM Discover requires users to select an industry-specific AI model and train it to their business and market context. Look for solutions are lower-cost with faster ROI. ROI considerations: Faster time-to-market for product improvements.

How To 62

How To Self Service Analysis Analytics 62

InMoment XI

AUGUST 16, 2024

As the number of consumers making their purchases online has grown exponentially in recent years, it is no surprise that over 80% of marketing leaders have chosen to invest their resources in digital channels. InMoment has created a digital transformation roadmap to help you create successful digital experiences in your organization.

Strategy 195

Strategy Customer Journeys Omni-Channel Technology 195

rethinkCX

JANUARY 27, 2025

Starting in Customer Experience Rons journey into the CX field began unexpectedly after high school, when he started as a call center agent for a UK-based performance marketing group. Using data-driven projections and showcasing competitor success stories can demonstrate the ROI of AI investments.

Roadmap 52

Roadmap Healthcare Call Center Travel 52

ECXO

OCTOBER 5, 2023

Experience Management Maturity Price: € 415 EUR Description: Learn how to generate indisputable ROI and internal engagement through modernized approaches to customer, partner, and employee experience Metrics & Analytics, Design & Efficiencies, Culture & Accountability, VoX & Intelligence, and Strategy.

ROI 156

ROI Video Government Leadership 156

West Monroe

OCTOBER 18, 2023

Two years ago, I wrote about why you should demand ROI from consulting partners. Businesses had the luxury of time, a more stable market, and relatively cheaper financial resources. In today's environment, achieving that ROI might require a different approach and for many reasons. How the ROI landscape has shifted 1.

ROI 59

ROI Roadmap Resources Survey 59

Joe Rawlinson

NOVEMBER 19, 2019

If you have built a new business and want it to succeed, then you need to leverage online marketing and branding tools. These are easy to use, affordable, and can make a huge difference in your marketing and profit-making endeavors. Social media marketing is widely popular among marketers and entrepreneurs.

Tools 23

Tools Social Media ROI Roadmap 23

ECXO

APRIL 26, 2023

This makes it easier to prove ROI. Co-operation with the CCO makes it easier to prove the business value (the ROI) of a CX improvement. This creates competitive advantage in the market. They often develop products and services that are first to market, resonate with customers and set design standards.

Chief Customer Officer 156

Chief Customer Officer Net Promoter Score Competitive Advantage ROI 156

ECXO

DECEMBER 20, 2023

In the same year Jurassic Park arrived in our cinemas (1993), Don Peppers and Martha Rogers predicted in their great book, The One to One Future , the end of mass marketing and a shift to personalisation. As discussed in a recent post, CX leaders have moved beyond personalisation and account-based marketing. Learn more here.

Customer Experience 156

Customer Experience Effort Score B2B ROI 156

CSM Magazine

DECEMBER 9, 2024

The Status Quo Isn’t Working Although investment in complex, often bespoke, on-premise contact centre infrastructure continues, recent research from Sabio has revealed that more than 60% of companies across the UK market are continuing to rely on clunky, outdated versions of on-prem platforms.

Average Handle Time 52

Average Handle Time Groups Customer Satisfaction Roadmap 52

Gainsight

SEPTEMBER 28, 2022

The standard startup playbook—hunker down, cut burn rate and hope the market improves before you run out of runway—isn’t the right path forward for SaaS businesses. But they will also include outcome-related features that enable established customers to measure and increase ROI as they scale up. Influence user behavior.

Roadmap 52

Roadmap Analytics Innovation Resources 52

Gainsight

JANUARY 17, 2020

How do you prioritize what feedback gets incorporated into the product roadmap? From a bigger, strategic roadmap perspective, we get that from our executive business reviews or our insider program. Q: How do you prioritize what feedback gets incorporated into the product roadmap? These get routed directly to the product team.

Feedback 117

Feedback Roadmap ROI Case Study 117

ChurnZero

DECEMBER 19, 2024

NinjaCats CS team faced the challenge of maximizing platform adoption and ROI for clients who were underutilizing the digital marketing performance management platform’s features and capabilities. Cross-functional collaboration: The ClearChampions data was shared between ClearGovs client success, sales and marketing teams.

Customer Success 52

Customer Success Meeting Self Service ROI 52

BirdEye

DECEMBER 28, 2024

Restaurant SEO is a digital marketing strategy that will improve a restaurant’s visibility in search engine results, helping potential diners find the establishment more easily online. Difficulty competing in saturated local markets Local restaurant searches are highly competitive, especially in urban areas.

Tips 97

Tips Social Media Chatbots System 97

InMoment XI

FEBRUARY 1, 2024

This customization increases satisfaction and loyalty, which are crucial in today’s competitive market. These insights guide businesses in allocating resources effectively, whether it’s refining marketing strategies, optimizing operational processes, or enhancing customer service.

Analysis 195

Analysis Social Media Analytics Loyalty 195

Gainsight

OCTOBER 14, 2022

“What is ROI? These are just a few of the questions that customer success (CS) experts explored in a recent episode of CS Essentials by Gainsight: Talking About ROI , a Success League Radio production. According to Van Lew, this cyclical nature of transforming customer pain points into successful outcomes is key to proving ROI.

ROI 52

ROI e-support eBook Roadmap 52

SurveySparrow

MARCH 16, 2019

The truth about Marketing agency partner programs is that there are many, way too many programs, that it is a chore to choose ‘the’ one. Top 20 Marketing Agency Partner Programs for 2019. Not to brag, but we do have one of the best marketing agency partner programs and we are a fair judge of fellow-programs. Total win-win!

Marketing 75

Marketing Social Media e-support Video 75