InMoment XI

DECEMBER 17, 2024

It is common to see a wide range of candidates succeed in the role of CX managerfrom Salesforce Administrators to Senior Sales Operations professionals to Customer Success or Customer Experience/Voice of the Customer leaders. Even marketing professionals have successfully led CX operations efforts.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

CloudCherry

SEPTEMBER 19, 2018

Most, however, struggle to see the results they’re looking for to back up the investment, which leaves stakeholders wondering if one can actually measure the ROI of a CEM program. In today’s customer-centric market, the customer experience is no longer just a marketing factor to consider. Increased sales. Reduced costs.

ROI 256

ROI Financial CEM Metrics 256

C3Centricity

JANUARY 25, 2025

The promise of AI in marketing has never been greater! IDC’s latest Worldwide Artificial Intelligence Spending Guide shows that the global AI software market is expected to reach $251.4B According to Adobe’s 2024 Digital Trends Report, this approach captures only 25% of potential ROI. The result?

Marketing 156

Marketing Strategy How To Analytics 156

C3Centricity

APRIL 9, 2024

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 296

B2C B2B Strategy Marketing 296

InMoment XI

OCTOBER 25, 2024

These improvements drive sales and revenue. In a crowded market, a well-managed reputation helps differentiate your restaurant from competitors. Curious about the ROI you could achieve with InMoment’s reputation management software? Try the ROI calculator below and see the impact for yourself!

Feedback 195

Feedback Management Social Media ROI 195

eglobalis

JANUARY 20, 2025

You can find it here: Introduction B2B loyalty conjointly with adoption are the cornerstone of sustainable growth in an increasingly competitive global market. Customer Experience as a Loyalty Anchor Customer Experience (CX) is no longer a competitive differentiator; it is a baseline expectation in B2B markets.

B2B 406

B2B Loyalty Loyalty Programs Innovation 406

CloudCherry

SEPTEMBER 19, 2018

Most, however, struggle to see the results they’re looking for to back up the investment, which leaves stakeholders wondering if one can actually measure the ROI of a CEM program. In today’s customer-centric market, the customer experience is no longer just a marketing factor to consider. Increased sales. Reduced costs.

ROI 225

ROI Financial CEM Metrics 225

inQuba

MARCH 12, 2025

In today’s competitive market, emotional marketing has become a crucial strategy for businesses seeking to establish strong connections with their customers. By leveraging emotions, companies can drive brand loyalty, increase sales, and enhance customer retention.

ROI 52

ROI Customer Retention Connections Measurement 52

Lumoa

JULY 10, 2018

Will it positively impact our market share? Bain & Company’s analysis in 2015 showed that customer experience leaders grow revenues 4% – 8% above their market. The probability of selling to a new prospect is 5-20%, while the probability of selling to an existing customer is 60-70% according to Marketing Metrics.

ROI 284

ROI Customer Experience NPS Financial 284

InMoment XI

AUGUST 19, 2024

What is the ROI of Customer Experience? Customer Experience ROI is a critical metric that measures the financial impact of enhancing customer experiences. By improving customer interactions, businesses can see tangible benefits like increased sales, improved retention, and heightened customer loyalty.

ROI 195

ROI Customer Experience Net Promoter Score Effort Score 195

C3Centricity

APRIL 2, 2018

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? In the GRBN report, they mention the largest barriers to the measurement of the ROI of market research and insight.

Handbook 275

Handbook Marketing ROI Social Media 275

InMoment XI

DECEMBER 18, 2024

Businesses looking to increase their contact center ROI should invest in automation. It increases sales and conversions. As a result, automated responses have greater ROI than manual ones. These insights ensure agents dont miss out on valuable information they can use to satisfy and retain clients.

Contact Center 195

Contact Center Customer Satisfaction ROI Virtual Agent 195

C3Centricity

APRIL 3, 2019

How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing a winning plan is very difficult. WHAT RETURN ON OUR MARKETING BUDGET ARE WE GETTING? And time consuming.

Marketing 277

Marketing How To Advertising Brands 277

Experience Investigators by 360Connext

APRIL 23, 2024

CX leaders today face a long list of challenges, including adapting to a dynamic market environment and ensuring every stakeholder, supervisor, and employee in the business is aligned with the customer-centric vision. Some organizations find that focusing on retaining customers in volatile times can provide more revenue than sales.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

InMoment XI

NOVEMBER 7, 2024

Sales Teams Through automated, data-driven triggers, sales teams can leverage customer experience automation to interact with leads at the right moments. Using customer experience automation tools throughout the sales process, sales teams can nurture leads more effectively and close deals faster. InMoment 2. Salesforce 4.

Customer Experience 195

Customer Experience Customer Journeys CRM e-support 195

InMoment XI

FEBRUARY 3, 2025

Location-based marketing is one use case thats gaining a significant amount of traction. More and more businesses are seeing the value in leveraging conversational intelligence in their location-based marketing, helping them better target those marketing efforts through greater understanding of customer sentiment.

Social Media 195

Social Media Call Center Multi-Channel Advertising 195

Kayako

JULY 31, 2019

The past few years have seen live chat completely change the way online businesses carry out marketing and sales. Gone are the days prospects would email and wait several hours to receive a response to a sales-related query, or call an 800 number and be stuck in a cyclical loop of annoying prompts and call trees.

Sales 161

Sales Marketing Net Promoter Score Consumers 161

InMoment XI

AUGUST 3, 2022

Despite their global and loyal fanbase, the quick service restaurant chain experienced a period of stalled sales and mixed reception to marketing messages. Strategy #4: Proving ROI Using Purpose-Driven Results. It was this period of confusion that caused them to revamp their menu. Let’s dive in to see how they did it!

Customer Experience 397

Customer Experience Guest Experience Return on Investment ROI 397

eglobalis

JUNE 27, 2024

Sales and delivery teams provide invaluable data through regular customer interactions. Continuous change management initiatives help the organization adapt to evolving customer needs and market conditions. Regularly updating the strategy based on customer feedback and evolving market conditions is crucial.

Strategy 443

Strategy Customer Experience Net Promoter Score Customer Centricity 443

BlueOcean

OCTOBER 21, 2024

Calculating Lifetime Customer Value Obviously, the full impact of losing customers isn’t as simple as the loss of one particular sale or the associated make-good. The LTV calculation can play an important role in determining the ROI of your customer care team and specifically, the customer save team.

Lifetime Customer 156

Lifetime Customer Poor Customer Service Social Media Customer Retention 156

Calabrio

MARCH 25, 2025

Customer Experience Voice of the Customer Tools: 10 of the Best VoC Software Options in 2025 Share Speak to anyone in customer experience, research, or marketing, and they’ll tell you that the old model of one-way customer communication is outdated. Strong market research capabilities. Easy-to-use interface.

Software 130

Software Customer Journeys Tools Contact Center 130

ECXO

APRIL 24, 2024

Market Presence and Brand Reputation Established Market Presence: Having been in the market for decades, these companies have established a strong reputation and reliability. To learn about strategies that smaller competitors can adopt to effectively penetrate the market and attract customers, read Part II coming soon.

ROI 317

ROI B2B Software System 317

ECXO

JULY 29, 2024

Sales and Delivery Teams : Providing invaluable data through regular customer interactions. Continuous change management initiatives help the organization adapt to evolving customer needs and market conditions. Regularly updating the strategy based on customer feedback and evolving market conditions is crucial.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This data aggregation enables businesses to deliver highly targeted and relevant marketing messages.

Customer Experience 414

Customer Experience Social Media Analytics Chatbots 414

Totango

OCTOBER 14, 2024

Key takeaways : Sales leaders should ask potential customers about the outcome they need to achieve to be successful. Starting with an outcome focus makes it easier for sales leads to kick off an entire customer lifecycle, rather than just a quick handoff. This blog shares a few key takeaways.

Sales 62

Sales Customer Success ROI Tips 62

InMoment XI

OCTOBER 24, 2024

When you reach customer-obsessed status, you set yourself apart from the competition and stand out in the market. InMoment has also been recognized for having the fastest ROI time, the best support, and the easiest to use. Some are more geared towards marketers and sales teams, while others focus on customer support.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

InMoment XI

OCTOBER 28, 2021

Marketing and Sales have to correctly position your products and services, and set proper expectations for how customers can use them and, more importantly, what benefit(s) they will derive. Nearly all companies are organized around functional silos—sales, marketing, operations, pricing, finance, HR, IT, etc.

CRM 370

CRM Airlines Government ROI 370

eglobalis

SEPTEMBER 28, 2024

In markets such as the United States, Japan, and various parts of Asia, Toyota consistently demonstrates responsibility by addressing customer issues promptly and without unnecessary obstacles. Unfortunately, this positive reputation does not always extend uniformly across all markets.

Automotive 461

Automotive Loyalty System Return on Investment 461

InMoment XI

JANUARY 27, 2025

But what if a contact center could become a powerful sales engine, transforming routine support calls into avenues for growth? And to be clear, managing those variables is mission-critical for achieving, calculating, and proving ROI. For most companies, this scenario remains unrealized potential.

Call Center 195

Call Center Contact Center Effort Score Social Media 195

Calabrio

FEBRUARY 28, 2025

Indeed, the voice analytics market is only expected to continue booming , reaching nearly $3 billion USD in size by the end of this decade.) Improved sales opportunities: Voice analytics solution uncover missed opportunities by monitoring customer calls for specific terms and processes.

Contact Center 130

Contact Center Analytics Analysis Self Service 130

InMoment XI

NOVEMBER 28, 2023

Recognizing this, top brands and businesses are integrating review management into their marketing strategies. Asking for reviews also has powerful reputational benefits: a stream of 5-star reviews from customers helps showcase your business and creates powerful social proof for inspiring shopper confidence and driving sales.

Management 259

Management Marketing Social Media Guidelines 259

C3Centricity

JUNE 28, 2018

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job? Why is this?

Marketing 249

Marketing Brands Analysis ROI 249

InMoment XI

JANUARY 22, 2025

Real-time updates for inventory and promotions: Sales change weekly, and inventory changes constantly. Visual content optimization: The age-old truism, We eat with our eyes , affects how grocers approach print and digital marketing. Keeping digital materials consistent and up to date is a challenge.

How To 195

How To Social Media Software ROI 195

Totango

OCTOBER 14, 2024

Go-to-market teams need to prioritize customer ROI as the driver of decision-making, metrics tracking, and relationship management. So, what’s a go-to-market (GTM) team to do? A dated focus For years, getting to “product-market fit” was the holy grail. Account executives can’t sell like it’s 2017 anymore.

ROI 71

ROI Marketing How To Effort Score 71

InMoment XI

JULY 7, 2022

The better your brand equity, theoretically the better your company will perform in sales and public perception. These are some of the quantitative methods that reflect your brand equity: Profit margins Price sensitivity Profitability Growth rate Market share percentage Purchasing frequency. Increased ROI.

Brands 369

Brands How To ROI Social Media 369

Horizon CX

MARCH 1, 2021

The head of sales and marketing and the head of services aligned with all the reasons why Customer Satisfaction and Loyalty had to be the company’s number one operating pillar. Compelling Arguments for Justifying CX Programs – the Dreaded ROI Question. Marketing – HorizonCX, LLC. Peter Swaim – V.P. September 9, 2020.

ROI 130

ROI Return on Investment Financial Customer Satisfaction 130