InMoment XI

NOVEMBER 14, 2024

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. Tracking these conversations with a social listening tool helps improve marketing efforts. What to Look For in A Social Listening Tool? What is the current public opinion around them?

Tools 195

Tools Social Media Customer Experience Analysis 195

eglobalis

FEBRUARY 3, 2025

By adopting similar AI-powered customer data platforms (CDPs), your company can segment B2B audiences and deliver personalized marketing messages, enhancing customer retention and satisfaction. CRM, ERP, and marketing platforms) to create a 360-degree view of the customer.

B2B 371

B2B Customer Journeys Customer Experience Chatbots 371

InMoment XI

OCTOBER 25, 2024

They share their thoughts on social media platforms like Facebook or Instagram or through review platforms such as Yelp and Google reviews. In a crowded market, a well-managed reputation helps differentiate your restaurant from competitors. Over 40% of diners look up a restaurant on social media before making a decision.

Feedback 195

Feedback Management Social Media ROI 195

InMoment XI

FEBRUARY 2, 2024

Social media can play a crucial role in your organization’s ability to manage and deliver more meaningful and integrated customer experiences. Hootsuite is one of today’s most widely used social media management platforms. What is Hootsuite? What is Hootsuite?

Social Media 221

Social Media Brands Management Analytics 221

C3Centricity

DECEMBER 10, 2024

If you prefer to listen rather than read: Marketing Deep Dives by Denyse Top 2025 Consumer Trends For CPG 1. This initiative doesnt just foster a sense of individualityit encourages users to share their summaries on social media, generating massive organic reach. The result?

Trends 270

Trends Consumers Strategy Case Study 270

BirdEye

JANUARY 24, 2025

Today’s digital world makes social media marketing for hotels essential to their growth strategy. But it’s not just about showcasing your property; social media is now most travelers’ primary source of travel inspiration. Bottom Line Up Front Successful hotel marketing isn't just about showing up.

Social Media 52

Social Media Hotels Strategy Marketing 52

InMoment XI

APRIL 28, 2022

Market research is seen by a lot of companies and organizations as a nice-to-have. Market research provides the mapping tools you can use to chart your business landscape, understand its various features, and more importantly, get to know the groups and audiences that populate it. . The reality, though, is that it’s a necessity.

Marketing 370

Marketing Social Media Trends Groups 370

InMoment XI

OCTOBER 29, 2024

They also require less marketing effort to keep them engaged compared to new customers. Building customer loyalty results in higher retention, increased revenue, and positive word-of-mouth, which helps you stand out in competitive markets. This can happen through social media, forums, or events.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

Comm100

OCTOBER 31, 2024

We’ve come a long way from traditional marketing tactics and embraced new ways of promoting the solutions we offer. This is where conversational marketing comes into play, enabling businesses to interact with the intended audience on a personal level. What’s Conversational Marketing ?

Marketing 130

Marketing Chatbots Social Media e-support 130

InMoment XI

DECEMBER 13, 2021

In the latest 2021 Insights Association Top 50 Market Research and Data Analytics report, InMoment ranks in the top 20 established industry reports and market research or market experience (MX) brands, alongside other powerhouse brands such as JD Power, Gartner Research, and Forrester Research Services. Keep reading to find out.

Analytics 370

Analytics Data Marketing Customer Journeys 370

C3Centricity

APRIL 23, 2024

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

ROI 296

ROI Marketing Social Media How To 296

BirdEye

NOVEMBER 18, 2024

Managing social media requires juggling content creation, scheduling, analytics, and engagement – tasks that can overwhelm even experienced marketers. AI tools for social media transform this complex process into a streamlined operation, helping you boost engagement while saving hours each week.

Social Media 59

Social Media Tools Multi-Channel Guidelines 59

BirdEye

DECEMBER 28, 2024

Social media management has become increasingly challenging with evolving algorithms, shifting audience behavior, and ever-changing best practices. However, these challenges only compound for enterprises looking to expand their digital footprint across social media platforms.

Social Media 52

Social Media Software Management Multi-Channel 52

eglobalis

JANUARY 20, 2025

You can find it here: Introduction B2B loyalty conjointly with adoption are the cornerstone of sustainable growth in an increasingly competitive global market. Customer Experience as a Loyalty Anchor Customer Experience (CX) is no longer a competitive differentiator; it is a baseline expectation in B2B markets.

B2B 406

B2B Loyalty Loyalty Programs Innovation 406

InMoment XI

NOVEMBER 22, 2024

Therefore, better customer service lets you generate valuable leads without stretching your marketing budget. This metric evaluates the effectiveness of your marketing and sales teams in converting prospects. A high lead conversion rate indicates effective marketing and a strong value proposition.

Tools 195

Tools Feedback Effort Score Net Promoter Score 195

InMoment XI

NOVEMBER 18, 2024

Did you know that social media is the number one discovery channel for products? By identifying specific customer preferences—such as preferred products, content types, or communication channels—you can tailor marketing messages, recommendations, and services to each customer’s needs.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

InMoment XI

DECEMBER 5, 2024

The online space, especially in the form of social media and review sites, amplifies public opinion. This negative sentiment can impact your market share as members flock to competitors. For example, if you want to target younger members, a good practice would be to enhance your social media presence.

Management 195

Management Social Media Financial Banking 195

InMoment XI

JANUARY 22, 2025

Some multi-location brands need an approach that supports location-specific concerns, unique customer experiences, and local market dynamics. Use whatever methods you have (website, social media, and other marketing channels) to highlight or showcase great positive reviews. In the realm of reviews, this is certainly true!

Management 195

Management Multi-Channel Effort Score Social Media 195

eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This data aggregation enables businesses to deliver highly targeted and relevant marketing messages.

Customer Experience 414

Customer Experience Social Media Analytics Chatbots 414

Thematic

FEBRUARY 12, 2025

Is your business on social media? In this digital age, brands need more than just social listening—they need real-time insights to stay ahead of the conversation. But here’s the challenge: millions of posts, comments, and reviews flood social media daily. They need text analytics for social media.

Social Media 62

Social Media Analytics Analysis Trends 62

Experience Investigators by 360Connext

DECEMBER 3, 2024

Discover how AI is reshaping the marketing landscape alongside our special guest co-host Andy Crestodina. First, we unravel the secrets behind Taco Bell and KFC’s AI-driven marketing success, which not only boosts sales but also enhances personalized communication. It’s the last CX Pulse Check of 2024!

Handbook 143

Handbook Social Media Retail Trends 143

eglobalis

NOVEMBER 3, 2024

By fostering a culture that encourages tailored solutions for its diverse markets, Samsung aligns its CX initiatives closely with its brand’s global, cutting-edge image while allowing for localization. This focus on flexibility has helped Nokia stay relevant in an increasingly complex and competitive market.

B2B 510

B2B Culture Innovation Loyalty 510

Retently

NOVEMBER 27, 2024

Analyzing Market Trends and Customer Behavior 2. Leveraging Social Media and Influencer Marketing 8. Dive deep into customer behavior and market trends to tailor strategies that resonate with your audience. Table of Contents Key Takeaways Why Ecommerce Growth Strategies Are Essential 1. trillion by 2027 ?

Ecommerce 148

Ecommerce Sales Strategy Tips 148

InMoment XI

NOVEMBER 21, 2024

As a result, you can increase your market share with this customer-centric approach. The four main VoC data categories are as follows: Unstructured feedback refers to open-ended responses in the form of emails and social media content. Customers are vocal about their experiences on review sites and social media platforms.

Voice of Customer 195

Voice of Customer Analysis Loyalty Net Promoter Score 195

Calabrio

MARCH 25, 2025

Customer Experience Voice of the Customer Tools: 10 of the Best VoC Software Options in 2025 Share Speak to anyone in customer experience, research, or marketing, and they’ll tell you that the old model of one-way customer communication is outdated. It provides explicit insights into customer opinions and experiences.

Software 130

Software Customer Journeys Tools Contact Center 130

InMoment XI

NOVEMBER 28, 2023

Recognizing this, top brands and businesses are integrating review management into their marketing strategies. This process also often involves investing in review management services or deploying online reputation management software to track what customers are saying about your business on various review platforms and social media sites.

Management 259

Management Marketing Social Media Guidelines 259

InMoment XI

OCTOBER 24, 2024

They integrate with apps, websites, and social media to provide a consistent customer experience across all channels. When you reach customer-obsessed status, you set yourself apart from the competition and stand out in the market. An omnichannel strategy plays a crucial role in this success.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

ECXO

JANUARY 21, 2025

It had advanced features no other product on the market offered, but it came with two glaring issues: 1. Meanwhile, negative reviews flooded social media and online marketplaces. Its a crowded market, he told his board of directors. Engage with customers on social media and foster community-building initiatives.

Customer Experience 156

Customer Experience Social Media Net Promoter Score Innovation 156

Blueshift

NOVEMBER 8, 2024

Retail and e-commerce marketers face a challenging landscape as customers interact with brands across multiple channels, from email and social media to in-store and mobile apps. Traditional marketing platforms struggle to keep up with this demand, leading to inconsistent messaging and disjointed customer journeys.

Retail 80

Retail Marketing Social Media Touchpoint 80

ECXO

AUGUST 12, 2024

Marketing technology (MarTech) is at the heart of this evolution, integrating data, automating processes, and enabling personalized, real-time customer interactions. Marketing Automation Platforms: Platforms such as Marketo and HubSpot are vital for automating marketing tasks like email campaigns, social media management, and lead nurturing.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

InMoment XI

FEBRUARY 3, 2025

Location-based marketing is one use case thats gaining a significant amount of traction. More and more businesses are seeing the value in leveraging conversational intelligence in their location-based marketing, helping them better target those marketing efforts through greater understanding of customer sentiment.

Social Media 195

Social Media Call Center Multi-Channel Advertising 195

InMoment XI

SEPTEMBER 21, 2023

It involves collecting and analyzing feedback from multiple sources, such as reviews, social media, and customer surveys, and using that feedback to improve the customer experience and build a positive reputation. Sounds like a lot, right? No need to be overwhelmed. We’ve compiled a step-by-step checklist to get you started.

Management 368

Management Social Media Feedback Voice of Customer 368

InMoment XI

AUGUST 20, 2024

This involves online reputation management practices such as managing platforms such as review sites, legal directories, and social media. When potential clients search for legal services online, they often read Google reviews , visit attorney websites, and browse social media profiles before making a decision.

Management 369

Management Social Media Report Industry 369

ECXO

DECEMBER 25, 2024

It can feel like a tug-of-war, where the push to scale revenue, grab a bigger slice of the market, and stay ahead of the competition sometimes clashes with the time, effort, and resources required to ensure customers feel valued and satisfied. in-store, online, mobile apps, and social media).

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

Experience Investigators by 360Connext

MARCH 11, 2025

” Healthcare professionals perform life-saving, transformative work every day, often in difficult circumstances.

Healthcare 143

Healthcare Social Media Culture Groups 143

Blake Morgan

NOVEMBER 12, 2024

Known for its creative marketing and diverse menu offerings, the brand has doubled down on a “creativity mindset” to drive both product innovation and customer loyalty—even as inflation impacts the industry. Ryan Ostrom , Chief Marketing Officer and former brand leader at GNC, Yum! ” To learn more visit www.8CXLaws.com.

Strategy 64

Strategy Marketing Customer Experience Social Media 64