Kerry Bodine

JANUARY 10, 2020

I was talking recently with the head of marketing at large consumer products company. Because her marketing team hadn’t been involved with the development process, they didn’t understand the maps — or how to use them. The post Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved appeared first on Bodine & Co.

Customer Journeys 177

Customer Journeys Sports How To Groups 177

Optimove

MARCH 13, 2025

Key takeaways: Optimove Insights’ latest iGaming Pulse analysis reveals a significant and sustained increase in the number of daily sports bettors in the US over the past three NFL seasons.

Sports 52

Sports Gamification Loyalty Programs Omni-Channel 52

Optimove

DECEMBER 3, 2024

Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: In-play sports betting is transforming the industry, offering huge revenue potential. Key takeaways: In-play betting market projected to hit $70.73 Key takeaways: In-play betting market projected to hit $70.73

Sports 52

Sports How To Gamification Tips 52

Kerry Bodine

JANUARY 10, 2020

I was talking recently with the head of marketing at large consumer products company. Because her marketing team hadn’t been involved with the development process, they didn’t understand the maps — or how to use them. The post Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved appeared first on Bodine & Co.

Customer Journeys 156

Customer Journeys Sports How To Groups 156

Kerry Bodine

JANUARY 10, 2020

I was talking recently with the head of marketing at large consumer products company. Because her marketing team hadn’t been involved with the development process, they didn’t understand the maps — or how to use them. The post Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved appeared first on Bodine & Co.

Customer Journeys 156

Customer Journeys Sports How To Groups 156

BlueOcean

MARCH 31, 2022

If you’ve been a reader of Blue Ocean’s blog for any length of time, you probably know we love sports and particularly baseball. Let’s look at what sports can teach us about consistency in achieving contact center service levels—and how to adapt to even the most unexpected outcomes. Practice Makes (Almost) Perfect.

Contact Center 296

Contact Center Sports Conference Resources 296

Steve DiGioia

MAY 23, 2022

Sure, you need to maintain a core set of values found in the other locations that carry the same name, but you certainly can cater to your target market and offer services not found anywhere else. Feature neighborhood leaders in your marketing and in-store promotions. This is what can set your business apart from the competition.

Fashion 361

Fashion Sports Hospitality Hotels 361

Optimove

MARCH 20, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.

Connections 52

Connections Gamification Marketing CRM 52

Optimove

FEBRUARY 6, 2025

DONT waste Marketing Retention Efforts on Top Tier + VIPs because they are loyal players. Where bettors migrate to after the NFL season : 48% move to another sport. If a player engages in both sports betting and casino, theyre less likely to churn. DONT waste time on Low-Tier players who will likely never pay out.

Sports 75

Sports Tips CRM Groups 75

QuestionPro Audience

MARCH 30, 2018

Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. The campaign has evolved throughout the month with relevant advertisements and activations around iconic sporting events.

Brands 191

Brands Sports Advertising Social Media 191

Optimove

JANUARY 20, 2025

Optimove announced the launch of OptiLive, a first-of-its-kind solution that enables sportsbook operators to create CRM-powered live sports marketing at scale. OptiLive empowers operators to maximize in-play (live) sports betting by delivering real-time, personalized messages to millions of players during live events.

Sports 40

Sports CRM Marketing 40

Totango

MAY 2, 2022

In this article, we’ll look at the mistake of not thinking of customer success as a team sport. . In other words, customer success is a team sport, and failure to think of it as such, can result in issues like slow product adoption, poor customer experiences, high churn rates and more.

Sports 112

Sports Customer Success Customer Journeys Analysis 112

InMoment XI

OCTOBER 29, 2024

They also require less marketing effort to keep them engaged compared to new customers. Building customer loyalty results in higher retention, increased revenue, and positive word-of-mouth, which helps you stand out in competitive markets. Nostalgia: Experiences that evoke positive memories can strengthen loyalty.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

QuestionPro Audience

MARCH 13, 2018

In school, while selecting the captain of sports teams, most of our coaches asked us to call out numbers such as 1-5 (1-n) and the students with a random number decided by the coach, for this instance, 3, would be called out to be the captains of different teams. Learn more about: Quantitative Market Research.

How To 276

How To Sports Groups Examples 276

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. CMOs become customer-obsessed.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

CX Accelerator

FEBRUARY 2, 2020

Sure, there are a variety of seemingly logical choices like business administration, marketing, computer science, psychology, and a variety of others but are these the best choice? 30% have degrees in business administration, 9% in marketing, 7.5% each for psychology and communication, and economics represents 5.5%. Eric Engwall.

Customer Experience 320

Customer Experience Customer Journeys Tourism Exercises 320

Oracle

JULY 24, 2020

Virtual gaming has created an entirely new digital marketing frontier for advertisers to engage with customers. Online communities provide new opportunities for improving the digital marketing customer experience in new and novel ways. esports = ‘real’ sports.

Marketing 106

Marketing Sports Advertising Gamification 106

Optimove

AUGUST 7, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

Gamification 69

Gamification Sports Multi-Channel CRM 69

Optimove

NOVEMBER 20, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog will help sports betting operators uncover data-driven strategies to identify high-value players during the Super Bowl, the biggest betting event of the year. or preferred sports. Data shows that 81% of U.S.

Tips 64

Tips Sports Loyalty Programs Loyalty 64

ShepHyken

MARCH 19, 2025

For Customers: Dont turn your gift into a marketing promotion with logos branded all over the gift. Instead, consider giving employees a bonus day (or two) off or an experience, such as tickets to a sporting event or concert. The point of gifting to customers and employees is to be remembered. However, not everyone does it right.

Sports 76

Sports Customer Service Training Customers Connections 76

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Of course, the idea of reputation marketing is nothing new. Of course, the idea of reputation marketing is nothing new.

Brands 104

Brands Marketing Social Media Sports 104

ClearAction

FEBRUARY 13, 2023

Leading Customer Experience as a Team Sport Lynn Hunsaker Author Lynn Hunsaker at Super Bowl LVII stadium 2023 Leading customer experience as a team sport is essential because every player in your enterprise helps or hinders customer experience performance. Ironically, this simple truth is not top of mind for most leaders in business.

Sports 71

Sports Customer Experience Handbook Case Study 71

InMoment XI

MAY 18, 2023

This year awards were not given for the Premium Sports Car and Premium Large Car segments because too few models reached the minimum number of ratings to be included. The Inoment New Vehicle Customer Study is one of the most used new vehicle buyer behavior studies in the market. Clair , our syndicated research lead.

Study 195

Study Automotive Sports Roadmap 195

Optimove

JUNE 24, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Keeping sports bettors engaged after their favorite team is eliminated helps maintain player loyalty and drive continuous interaction. Promote fantasy leagues and daily fantasy sports to provide year-round engagement opportunities.

Sports 69

Sports Tips Engagement Analytics 69

Beyond Philosophy

JANUARY 25, 2024

Justin shared how sports can teach us a lot about how to improve your Customer Experience. Moreover, Justin could make a go of it as a sports commentator if he was so inclined. Plus, even if you’re not familiar with Australian rules football, the sports metaphors work well. Analogies are a great way of communicating.

Sports 78

Sports Customer Experience Customer Centricity Conference 78

Optimove

JANUARY 14, 2025

See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights iGaming Pulse highlights the importance of player retention for sports betting operators, with data from the 2023-2024 NFL season showing significant dips in player activity during key moments like playoffs and championships.

Gamification 52

Gamification Sports Loyalty Groups 52

Totango

MAY 7, 2024

By our math, that means nine out of 10 revenue-accountable leaders need a hand getting on the same page as their fellow go-to-market (GTM) counterparts. The post Expansion is a Team Sport: Strategies for Aligning CS and Sales in 2024 appeared first on Best Customer Success Blog: Articles for Enterprise Growth.

Sports 103

Sports Sales Strategy Net Promoter Score 103

BirdEye

JANUARY 24, 2025

Today’s digital world makes social media marketing for hotels essential to their growth strategy. Bottom Line Up Front Successful hotel marketing isn't just about showing up. 10 actionable social media strategies to elevate your hotels online marketing Want your hotel to stand out?

Social Media 52

Social Media Hotels Strategy Marketing 52

ReviewTrackers

AUGUST 12, 2020

For many companies, word-of-mouth marketing is all about using natural conversations to show off new products or services. If done correctly, word-of-mouth marketing should be a low-cost endeavor with a high return on investment, and even in today’s digital world it can still work, as shown by the following companies.

Examples 123

Examples Marketing Apparel Social Media 123

InMoment XI

FEBRUARY 8, 2023

Most businesses are organized into silos: marketing, sales, operations, customer care, HR, IT, finance, etc. More specifically, marketing drives awareness of your products and solutions, and sets the expectations for how they work and what to expect. These silos all have their own priorities, goals, and KPIs.

Sports 221

Sports Financial ROI Leadership 221

Optimove

JANUARY 28, 2025

How AI is Transforming CDPs Download Now >> Why it Matters: OptiLive is a game-changer for scaling CRM-powered live sports marketing and creating memorable experiences that drive results. OptiLive is a cutting-edge solution from Optimove that enables sportsbook operators to execute CRM-powered live sports marketing at scale.

Sports 59

Sports CRM Gamification Tips 59

Comm100

DECEMBER 10, 2024

While this might sound like marketing-speak to many, these are critically important metrics that any iGaming operator should pay close attention to. Monthly Active Users (MAU) Unique players engaging monthly Measures the platforms overall popularity and market reach.

Strategy 130

Strategy Multi-Channel Loyalty Social Media 130

Optimove

DECEMBER 18, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog delivers nine actionable insights for marketing executives at LATAM iGaming on leveraging data-driven marketing strategies to scale and compete effectively. Data is highlighted as the cornerstone of competitive advantage.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

Totango

MAY 17, 2023

Three learnings from TSIA on why your go-to-market leaders have an opportunity to work better together to drive growth. When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities.

Sales 113

Sales Marketing Sports Customer Journeys 113

SurveyGizmo

SEPTEMBER 22, 2021

After surveying our customers, we thought it might be helpful to create a top-ten list of the best survey software solutions for market researchers. Market researchers told us that Question Types were very important to them, as was ease of implementation and time to go live. To create the list, we turned to G2.com, Learn More.

Software 98

Software Survey Marketing Sports 98

Optimove

MARCH 25, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: For marketers in iGaming and sports betting, engaging and retaining players is a constant challenge. Conventional marketing tactics alone are insufficientplayers expect more interactive and rewarding experiences.

Gamification 52

Gamification Multi-Channel How To Sports 52

Optimove

FEBRUARY 5, 2025

The analysis is from Optimove Insights, the research arm of Optimove the #1 CRM Marketing Solution for iGaming and sports betting operators. This expansion presents significant opportunities for sports betting operators to capitalize on an increasingly active and engaged NFL betting audience.

Sports 69

Sports CRM Analysis Tips 69