Net Promoter Score® 101: The Complete Guide
Lumoa
APRIL 3, 2018
The question is, how can you measure it? The Net Promoter: what is it? The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. Promoters are significantly more loyal, so most businesses would do well to create promoters and decrease detractors.
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