Net Promoter Score® 101: The Complete Guide
Lumoa
APRIL 3, 2018
The question is, how can you measure it? The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. That time, customer experience management was still unknown to the most of the business doers. That proves that referral marketing plays more and more important role in business strategy.
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