Remove Measurement Remove Return on Investment Remove Sales
article thumbnail

Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Some of the key challenges include: Complex Stakeholder Relationships: B2B purchases typically involve multiple decision-makers and longer sales cycles. Siloed Data and Systems: Customer information in B2B is often fragmented across sales, marketing, account management, and support. Demonstrating the value of CX (e.g.,

article thumbnail

4 Ways a Quick Service Restaurant Chain Refreshed a Stale Customer Experience Program

InMoment XI

Despite their global and loyal fanbase, the quick service restaurant chain experienced a period of stalled sales and mixed reception to marketing messages. Strategy #1: Going from Measuring to Improving. However, what this platform did not measure was the customer experience. Let’s dive in to see how they did it!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Cost Center to Revenue-Driver: Rethinking the Call Center Paradigm

InMoment XI

But what if a contact center could become a powerful sales engine, transforming routine support calls into avenues for growth? Every conversation becomes a strategic touchpoint, driving additional sales while delivering personalized experiences that meet customers’ needs at precisely the right time.

article thumbnail

Emotional Marketing ROI: How to Measure and Optimize Emotional Connections for Better Sales and Customer Retention

inQuba

By leveraging emotions, companies can drive brand loyalty, increase sales, and enhance customer retention. However, measuring the Return on Investment (ROI) of emotional marketing efforts can be challenging. High engagement indicates strong emotional resonance and interest among viewers.

ROI 52
article thumbnail

Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Sales and delivery teams provide invaluable data through regular customer interactions. Establishing Clear CX Vision and Goals A clearly defined CX vision and specific, measurable goals are essential. Voice of Customer (VOC) programs capture customer preferences, experiences, and expectations through direct and indirect feedback.

Strategy 443
article thumbnail

Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Sales and Delivery Teams : Providing invaluable data through regular customer interactions. Establishing Clear CX Vision and Goals A clearly defined CX vision and specific, measurable goals are essential. Firms like Microsoft, Dell, Shopify, Cisco, and Lenovo use VOC to refine their products and services.

Strategy 380
article thumbnail

Benefits of Virtual Fitting Rooms for Ecommerce CX

Retently

In this article, we’ll explore how Virtual Fitting Rooms benefit customers and brands, from boosting customer confidence and reducing returns to increasing sales and loyalty. Data shows that mobile shopping now accounts for 60% of global ecommerce sales , making mobile compatibility a must-have for VFR success.

Ecommerce 144