InMoment XI

DECEMBER 7, 2023

Organizations must learn how to measure, manage, and act on customer experience KPIs and metrics so that they can deliver experiences that lead to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. It is often referred to as a brand or relationship metric.

Metrics 195

Metrics Net Promoter Score Measurement Customer Experience 195

Retently

MARCH 11, 2025

A CX Manager is responsible for the entire end-to-end customer journey, making sure every touchpoint from store purchase to post-fulfillment support is smooth, frustration-free, and ultimately leads to happier, more loyal customers. NPS, CSAT, CES survey responses measuring satisfaction and pinpointing customer effort levels.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. Customer service.

Customer Journeys 122

Customer Journeys Touchpoint B2B Social Media 122

Retently

OCTOBER 23, 2024

While the buyer journey lays out the roadmap for customer success, surveys help identify the hidden bumps along the way. Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction.

Ecommerce 109

Ecommerce Survey Retail NPS 109

Kerry Bodine

DECEMBER 30, 2020

Consider this your high-level roadmap for developing journey maps and using them to drive action. Number 6: Why You Need To Measure Journeys—Not Just Touchpoints. It’s the measurement and analysis of key customer journeys—not just individual touchpoints. Journey analytics is one step in the right direction.

Customer Journeys 227

Customer Journeys Customer Experience Touchpoint Analytics 227

GetFeedback

SEPTEMBER 19, 2018

However, there are key touchpoints throughout the entire customer journey where you can be listening to your customers. Measuring key support metrics like Customer Effort or Customer Satisfaction can give you the data you need to improve service quality. Product feedback helps guide your roadmap and inform each release.

Survey 199

Survey Net Promoter Score Data Effort Score 199

InMoment XI

JANUARY 2, 2023

When you start your CX efforts, you need to consider how to measure it. Customer experience ( CX ) is the cumulative impact of every touchpoint throughout the customer journey. How Do I Measure Customer Experience? Not only does exceptional customer experience make customers happier, it drives desirable customer behavior.

Net Promoter Score 221

Net Promoter Score NPS Metrics Effort Score 221

Lumoa

MARCH 20, 2018

sw bug fixes, wrong information corrected on the web site) Product development decisions : reprioritizing things on the product development roadmap taking the feedback into account (e.g. To summarize, CSAT is a very good tool if you want to measure how a customer is satisfied with one-time interaction. Image by Retently.

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

Retently

NOVEMBER 27, 2024

Measuring Success: Metrics to Monitor Conclusion Did you know that global ecommerce sales are expected to hit a jaw-dropping $8.1 Key Insight: Refining Operations for Long-Term Loyalty Here’s the secret sauce: refining your backend operations and customer touchpoints is just as important as your marketing efforts. trillion by 2027 ?

Ecommerce 148

Ecommerce Sales Strategy Tips 148

Optimove

NOVEMBER 26, 2024

This blog addresses those questions and provides a roadmap for building best-in-class post-purchase journeys. Phase 2 (Multi-Channel Expansion): Gradually integrate other channels once email touchpoints show measurable success. Actionable Steps: Identify successful email touchpoints that drive engagement and revenue.

Multi-Channel 52

Multi-Channel How To Roadmap Touchpoint 52

InMoment XI

MAY 3, 2024

At the heart of their success lies a robust customer experience (CX) programme, meticulously designed to elevate every touchpoint of the customer journey. Measuring ROI At the heart of Footlocker’s CX programme lies a focus on measuring return on investment (ROI), which includes various analysis of performance and impact.

Retail 195

Retail Return on Investment ROI Analysis 195

Kerry Bodine

JANUARY 11, 2019

Number 7: Why You Need To Measure Journeys—Not Just Touchpoints. It’s the measurement and analysis of key customer journeys—not just individual touchpoints. It’s the measurement and analysis of key customer journeys—not just individual touchpoints. Journey analytics is one step in the right direction.

Customer Journeys 192

Customer Journeys Customer Experience Touchpoint Analytics 192

Lumoa

JANUARY 27, 2023

Identify Customer Touch Points Touchpoints are where your brand and your consumers meet and interact. Any interaction with a customer- whether before, during, or after a sale- should be counted as a potential touchpoint for audit purposes. Here are a few touchpoints to consider: Social media. Is it the usual method they use?

Customer Journeys 195

Customer Journeys Customer Experience Customer Service Touchpoint 195

Customer Bliss

AUGUST 15, 2017

She leads an international team across Europe which is responsible for the development and implementation of the CX Roadmap across various markets and functions. Measurement. This has been a major communication touchpoint, as has some of the standard plays like the Intranet, email blasts, etc. The Capabilities.

Travel 204

Travel Industry Hotels Customer Journeys 204

InMoment XI

APRIL 3, 2024

But where customer experience takes every interaction into account, the digital experience focuses more specifically on those interactions that occur with digital touchpoints. In other words, these touchpoints include a broad range of interactions and are constantly growing to encompass an ever-greater portion of the customer journey.

Customer Expectations 195

Customer Expectations Meeting Customer Experience Touchpoint 195

ChurnZero

DECEMBER 6, 2024

These outcomes include: Roadmaps for designing and developing future CS programs. The main focus on your current journey map should be all the human touchpoints the customer will experience in their journey. Now that youre building digital CS processes, its time to implement digital touchpoints as well. Track everything.

Customer Journeys 52

Customer Journeys Customer Success Touchpoint Social Media 52

Thematic

MARCH 30, 2025

The most important thing you can do during your follow-up is to learn more about customer pain points to inform your product roadmap. Whether you are a small cupcake shop or a multi-billion dollar business, thinking about the specific touchpoint of receiving feedback and making the most of it should be on your agenda.

Feedback 62

Feedback Roadmap Effort Score NPS 62

Retently

JULY 8, 2024

It’s a simple yet powerful tool that helps you measure customer loyalty and satisfaction. This allows for comprehensive reports to stakeholders, influencing strategic decisions such as the company’s roadmap. Lower Engagement With less frequent touchpoints, you might have lower engagement with your customers.

Touchpoint 78

Touchpoint NPS Survey Strategy 78

InMoment XI

OCTOBER 9, 2024

Collecting customer feedback is important for businesses because it gives them a roadmap for boosting customer satisfaction and retention. For instance, if you want targeted feedback on your checkout process, you need to query customers on that specific touchpoint instead of asking them about their general thoughts on your business.

Feedback 195

Feedback How To Social Media B2C 195

GetFeedback

JANUARY 27, 2020

It’s a great idea to start by mapping out your customer journey, which will help you visualize the business issues that currently impact customer touchpoints. Next, decide on the KPIs—or key performance indicators—that you want to measure. After all, collecting feedback and measuring KPIs is meaningless if it doesn’t lead to action.

How To 221

How To Customer Journeys Feedback Survey 221

SurveySparrow

DECEMBER 29, 2023

To ensure your business consistently delivers an impressive CX, a well-structured plan, or a customer experience roadmap, is vital. What is the Customer Experience Roadmap? A customer experience roadmap is a strategic plan that outlines the steps a business will take to enhance its customer experience.

Roadmap 52

Roadmap Net Promoter Score Customer Journeys Customer Experience 52

ClearAction

JULY 8, 2024

CX ROI Metrics Roadmap Lynn Hunsaker Your CX ROI metrics roadmap is a cause-and-effect sequence that multiplies growth. You’re measuring what already happened with customers. Chief Customer Officers measure the gold, blue, and silver metrics shown above. Therefore, it’s lagging. These are lagging indicators.

Roadmap 48

Roadmap ROI Metrics Chief Customer Officer 48

InMoment XI

OCTOBER 10, 2023

The Importance of Measuring Customer Service Metrics Customer service metrics are the backbone of any successful customer-centric strategy. By accurately measuring these metrics, businesses can transform their customer interactions, fostering loyalty and driving revenue. Frustrating, right?

Metrics 195

Metrics Net Promoter Score Customer Service Effort Score 195

GetFeedback

OCTOBER 4, 2019

The data collected from surveys can highlight touchpoints that customers have the most trouble with and identify dissatisfied customers so that they can be assisted before they churn. Survey feedback taken at important customer touchpoints are more valuable than those taken at random since they add context to your data.

Survey 150

Survey Data Competitive Advantage Touchpoint 150

Chattermill

JUNE 3, 2019

Customer Experience Measurement: Which Metrics Should You Focus On? In this article, we'll guide you through the various customer experience metrics and how best to measure and optimise your customer experience. As the great management thinker Peter Drucker is often quoted as saying, “If you can’t measure it, you can’t improve it.”.

Metrics 85

Metrics Measurement Customer Experience Net Promoter Score 85

Thematic

MARCH 20, 2025

Set measurable goals. Example: If your goal is to reduce support tickets, track customer complaints and resolution times to measure success. For example, Vodafone leveraged Thematic to track Touchpoint Net Promoter Score (tNPS) in real-time, allowing teams to triage customer concerns before they escalated​ 6.

Customer Insights 62

Customer Insights Net Promoter Score Analysis Effort Score 62

Thematic

FEBRUARY 24, 2025

Analyze customer interactions across multiple touchpoints. Analyze Customer Interactions Across Multiple Touchpoints Customers today engage with businesses across multiple channels. They need conversational analytics or customer review analysis to help track, analyze, and personalize interactions seamlessly across all touchpoints.

Strategy 62

Strategy Customer Experience Social Media Handbook 62

Thematic

MARCH 30, 2025

Instead, you need unified data analytics to connect every touchpoint and every voice. Identifying Key Performance Indicators (KPIs) Once your data is integrated, the next step is knowing what to measure. When KPIs align with business goals, every insight becomes measurable progress.

Customer Insights 62

Customer Insights Data Analytics How To 62

Lumoa

JANUARY 19, 2023

Different types of customers will interact with your brand in various ways, they might go back and forth between different touchpoints , and that’s why mapping can be quite the challenge. What are the key touchpoints for different personas? How can we measure the interaction? How do they get in touch with us?

Customer Experience 221

Customer Experience Net Promoter Score How To Customer Journeys 221

rethinkCX

FEBRUARY 23, 2025

From AI-driven personalization to community-powered loyalty, these trends arent just buzzwordstheyre your roadmap to staying ahead. chatbots, recommendation engines) to customize touchpoints in real time. How to Act on It Go Transparent : Share your sustainability story across touchpoints. digital-first onboarding).

Trends 52

Trends Customer Experience How To Omni-Channel 52

Retently

MARCH 17, 2025

Helps teams react fast to emerging issues in different CX touchpoints (e.g., NPS Score Trends & Insights Net Promoter Score (NPS) measures customer loyalty and the likelihood of recommending your brand. The Customer Effort Score (CES) measures how easy it was for a customer to get their issue resolved. Lets break it down.

Report 90

Report How To Effort Score NPS 90

ECXO

APRIL 26, 2023

The partnership is critical to creating a seamless and consistent customer and employee experience across all touchpoints. Collaboration also makes it easier to measure the impact of investment if there are shared goals and KPIs. Collaboration between the two leads can have a significant impact on the quality of your CX. The reason?

Chief Customer Officer 156

Chief Customer Officer Net Promoter Score Competitive Advantage ROI 156

Aveus

MARCH 15, 2021

Measuring Trust. Understanding these three components allowed the team to think about trust as actionable—as something that is not only manageable, but measurable. We see few organizations attempt to measure and analyze trust. Although defining and measuring trust was a critical part of our work, it was not enough on its own.

Customer Experience 130

Customer Experience Roadmap Measurement Survey 130

ECXO

MAY 11, 2023

This understanding will help you identify gaps and opportunities for improvement and develop a roadmap for transformation. The model assesses a company’s maturity in six key areas: customer understanding, measurement, governance, strategy, design, and culture. Where should you do next? Implement the change organisation-wide.

Customer Centricity 156

Customer Centricity Customer Journeys Self Service Culture 156

Thematic

APRIL 1, 2025

” Clear objectives will guide your team and help you measure progress. Mapping the Customer Journey to Identify Touchpoints Ever hear the phrase “walk a mile in your customer’s shoes”? A typical customer journey looks like this: Under each phase, list touchpoints (e.g., Why is this important?

Customer Insights 62

Customer Insights Customer Journeys Strategy Social Media 62

Horizon CX

APRIL 1, 2024

Customer experience maturity is a way of measuring an organization’s ability to design and deliver a consistently positive customer experience. Customer journey mapping: The organization has a deep understanding of the customer journey and the touchpoints at which customers interact with the brand.

Customer Journeys 130

Customer Journeys Touchpoint Customer Centricity Competitive Advantage 130

Kerry Bodine

JANUARY 10, 2019

Number 7: Why You Need To Measure Journeys—Not Just Touchpoints. It’s the measurement and analysis of key customer journeys—not just individual touchpoints. It’s the measurement and analysis of key customer journeys—not just individual touchpoints. Journey analytics is one step in the right direction.

Customer Journeys 120

Customer Journeys Customer Experience Touchpoint Analytics 120