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Strategies for Customer Experience: Measurement 101

IntouchInsight

A customer experience management (CEM) program without a measurement strategy is like having a sports car without any gasoline. Data is the fuel that powers an effective program - helping to set benchmarks, track the impact of your actions over time, and inform future initiatives.

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Dashboards: Driving Your Business Like a Sports Car, Not a School Bus

AskNicely

A dashboard can enable you to measure performances using numbers. More importantly, when employees can see their performance measured numerically, they’ll naturally start to work harder to boost their results and their performance. If you measure and watch something, improvement normally follows.

Sports 272
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

For example, a sneaker brand releasing a new product line paying tribute to an iconic athlete would help it connect with nostalgic sports fans. How Do You Measure Customer Loyalty Analytics? Some businesses measure loyalty by looking at how many customers they have retained. A high NPS indicates strong loyalty.

Loyalty 195
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Dashboards: Driving Your Business Like a Sports Car, Not a School Bus

AskNicely

A dashboard can enable you to measure performances using numbers. More importantly, when employees can see their performance measured numerically, they’ll naturally start to work harder to boost their results and their performance. If you measure and watch something, improvement normally follows.

Sports 150
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Measuring Retention and Marketing ROI

SuiteCX

For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Self-selection bias; this is the big loyalty program measurement challenge. comparisons of sales, value or loyalty for members versus non-members do not necessarily measure program effectiveness.

ROI 100
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Measuring Retention and Marketing ROI

SuiteCX

For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Self-selection bias; this is the big loyalty program measurement challenge. comparisons of sales, value or loyalty for members versus non-members do not necessarily measure program effectiveness.

ROI 100
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How smart brands measure customer intelligence ROI

Alida

This raises the question: What is the ROI of customer intelligence and how do you measure it? ESPN , the leader in sports broadcasting, is another great example. Innovative companies use customer feedback to complement other measures of CX, including the Net Promoter Score , share of wallet and customer satisfaction surveys.

ROI 100