ECXO

MARCH 6, 2025

Meeting these elevated expectations is not just about customer satisfactionit directly impacts the bottom line. In the following sections, we explore how to lead a successful CX transformational program in a B2B settingcovering everything from executive leadership and strategy to metrics, culture change, and real-world case studies.

B2B 339

B2B Customer Journeys How To Effort Score 339

InMoment XI

DECEMBER 3, 2024

Realize: Key skills include tracking key CX metrics to ensure the program is realizing value and achieving business goals. Start with a few CX metrics like NPS and CSAT to build an initial use case. These activities help realize significant customer experience ROI , motivating organizations to continue evolving.

Customer Experience 195

Customer Experience Customer Journeys Competitive Advantage Customer Centricity 195

Lumoa

JULY 10, 2018

As a business leader you are extremely familiar with numeric metrics – most likely your targets are around revenue growth and profitability. There are lot of research and studies about the relationship between financial metrics and customer experience metrics. I will first outline what is generally known. Not necessarily.

ROI 284

ROI Customer Experience NPS Financial 284

InMoment XI

AUGUST 19, 2024

What is the ROI of Customer Experience? Customer Experience ROI is a critical metric that measures the financial impact of enhancing customer experiences. These benefits, when translated into financial metrics, help justify investments in these customer experience initiatives. Why is CX ROI Difficult to Prove?

ROI 195

ROI Customer Experience Net Promoter Score Effort Score 195

Experience Investigators by 360Connext

APRIL 23, 2024

Customer Experience Management (CEM) is a strategic approach that focuses on proactively designing and delivering the entire customer journey to meet or exceed expectations. Often, CRM systems are the tools used to track important customer data and feedback metrics.) CEM is no different, but tracking metrics alone is not a strategy.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

eglobalis

JUNE 27, 2024

These insights inform the service standards and product offerings that will most effectively meet customer expectations. This can be achieved through training programs focused on empathy and customer service, performance metrics prioritizing customer satisfaction, and leadership modeling these priorities.

Strategy 455

Strategy Customer Experience Net Promoter Score Customer Centricity 455

Customer Bliss

MAY 9, 2018

Customer Asset Metrics when embraced and communicated consistently across leadership shed a new light on why you are in business. Remove Survey Score Addiction by Adding Customer Asset Metrics. The only metrics considered an indicator of how well customers and partners are being treated are survey scores. It unites leaders.

ROI 245

ROI Customer Experience How To Leadership 245

Lumoa

NOVEMBER 29, 2021

Is it possible to determine the ROI of customer experience, if so, how do you do that? In addition, we share tools that will help you calculate the ROI of your own customer experience projects. As a business leader, you are extremely familiar with numeric metrics – most likely your targets are around revenue growth and profitability.

ROI 243

ROI Customer Experience NPS Financial 243

GetFeedback

AUGUST 14, 2019

Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). CX shouldn’t ever be measured by one metric alone. Customers and their experiences are complex and nuanced, so there’s no perfect metric. Of course not. It’s truly a win-win. Free CSAT Calculator.

Metrics 273

Metrics Customer Journeys How To Customer Satisfaction 273

InMoment XI

FEBRUARY 24, 2022

The former is interested in counting dollars and profitability and the latter with measuring metrics. Proving that your CX program has direct ROI and impact on your bottom line can be nebulous at best. Tip #1: Break Down Metrics. Metrics are core to any CX program—whether it’s NPS , CSAT , CES , etc. Tip #2: Tell Stories.

Tips 370

Tips ROI Metrics Touchpoint 370

eglobalis

OCTOBER 9, 2024

Gauge the ROI of the Feature Next, determine the potential return on investment (ROI) for the requested feature. If the ROI doesn’t justify the time, cost, and resources required to develop the feature, it might be better to focus on other initiatives. Suggest alternative solutions that meet both security and customer needs.

Feedback 513

Feedback ROI Innovation B2B 513

ECXO

JULY 29, 2024

These insights inform the service standards and product offerings that will most effectively meet customer expectations. This can be achieved through training programs focused on empathy and customer service, performance metrics prioritizing customer satisfaction, and leadership modeling these priorities.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

BlueOcean

FEBRUARY 7, 2019

It’s 2019, which means contact center metrics from 1999 are almost old enough for their first legal beer (and already knocking them back in Canada.) Those metrics were born in an era when customer service was a race, where whoever got to the finish line first (i.e. One Metric to Rule Them All. Fighting the Cost Center Mindset.

Metrics 219

Metrics Customer Care Measurement Contact Center 219

Experience Investigators by 360Connext

JANUARY 7, 2025

Youll identify metrics youll track to prove these outcomes, and we explain metrics more below. Measurement : Back to metrics, youll need tools or processes to continually check in on your program’s success and see how far youve come. Each of the above examples includes CX metrics you may choose to track.

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

InMoment XI

JANUARY 27, 2025

The Current State of Customer Calls: Costs and Missed Opportunities When each call has an associated cost, its easy to land on North Star metrics like call volume and average handle time. And to be clear, managing those variables is mission-critical for achieving, calculating, and proving ROI.

Call Center 195

Call Center Contact Center Effort Score Social Media 195

InMoment XI

APRIL 3, 2024

Of course, while meeting customer goals and fulfilling their expectations is a worthy objective in and of itself, the right approach to digital experience also carries with it a number of business advantages: A seamless digital experience provides increased opportunities for gathering customer data and user feedback.

Customer Expectations 195

Customer Expectations Meeting Customer Experience Touchpoint 195

InMoment XI

MARCH 14, 2022

approaches aren’t enough for today’s businesses; they cause program stagnation and make meaningful return on investment (ROI) impossible. Improving experiences begins with sifting out the noise from experience data and identifying the moments that matter: where customer, employee, and business needs meet. The Moments That Matter.

Return on Investment 370

Return on Investment ROI Technology Meeting 370

Alida

MARCH 21, 2018

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . CSAT and NPS are both important metrics, but they don’t reveal the attitude, emotion and intent of customers.

ROI 252

ROI Net Promoter Score NPS Effort Score 252

C3Centricity

APRIL 9, 2024

Rational Decision-Making: Decisions are driven by logic, return on investment (ROI), and efficiency gains, requiring marketers to focus on the value proposition and detailed product information. B2B decisions are driven by logic and ROI.

B2C 296

B2C B2B Strategy Marketing 296

InMoment XI

NOVEMBER 26, 2024

Improved Customer Experience All of these benefits connect to creating a customer experience that consistently meets or exceeds customer expectations. When you have the goals and actions outlined, you can position your organization to be prepared to meet customer needs.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

InMoment XI

NOVEMBER 4, 2021

What benchmarks does your CX program need to meet to stand against competitors and how will that fit into your company’s business plans? Namely, who are your customers, employees, and stakeholders? To flesh these core groups out, try analyzing the trends in your market from both global, regional, and local perspectives.

ROI 397

ROI Leadership Industry Customer Experience 397

C3Centricity

APRIL 2, 2018

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. They found that those who measure their ROI have found a seat at the decision table, increased budgets, and more control. Lack of alignment on important metrics. Customer profiles.

Handbook 275

Handbook Marketing ROI Social Media 275

InMoment XI

JANUARY 22, 2025

Competitor analysis & alerts: With a better understanding of how a business compares to rivals (across numerous key metrics), leaders can make more informed decisions and keep employees informed of whats happening in the industry. InMoments Ask Tool (a paid add-on) is incredibly easy to set up, providing deeper insights and massive ROI.

Management 195

Management Multi-Channel Effort Score Social Media 195

Beyond Philosophy

FEBRUARY 6, 2019

Both firms agreed that the Customer Experience Industry as a whole was not showing any significant increases or ROI. Only a small number of companies can demonstrate in actual figures an ROI connected to Customer Experience efforts. The metrics you choose should line up with your actions and the goals you are trying to meet.

ROI 154

ROI Customer Experience Strategy Customers 154

InMoment XI

DECEMBER 1, 2022

approaches aren’t enough for today’s businesses; they cause program stagnation and make meaningful return on investment (ROI) impossible. Improving experiences begins with sifting out the noise from experience data and identifying the moments that matter: where customer, employee, and business needs meet. The Moments That Matter.

Self Service 370

Self Service Analytics Automotive ROI 370

ECXO

DECEMBER 25, 2024

But meeting these expectations effectively requires companies to truly listen to their customersa fundamental pillar of excellent customer experience. Measure CX Impact on Business Metrics What to Do: Track CX metrics like NPS, Customer Satisfaction (CSAT), and Customer Effort Score (CES).

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

GetFeedback

MAY 9, 2019

We’ll go into more detail below as to why, but for now, here is our definition: Great customer experience means meeting or exceeding the expectations of your customer during all interactions with your company. We don’t expect it as consumers—we anticipate that brands will always meet our needs and wants. We won’t mind. . 73% of U.S.

Customer Experience 337

Customer Experience Customer Journeys Effort Score Metrics 337

BlueOcean

OCTOBER 30, 2024

That means customer expectations are high, and only companies that meet them will gain loyal buyers and thrive in the coming years. As your business grows and scales to meet the increasing weight of customer demands, decisions must be made – especially when it comes to your customer support operation.

Contact Center 156

Contact Center Comparison Culture Customer Service 156

TechSee

SEPTEMBER 26, 2024

In this post we will explore the best practices and strategic considerations when determining your core objective: projecting the ROI of Agentic AI. For enterprise leaders looking to optimize their customer service operations, the return on investment (ROI) of Agentic AI is undeniable. Below are a few examples.

ROI 124

ROI Strategy Average Handle Time Net Promoter Score 124

eglobalis

JULY 31, 2024

Social Media Management Tools Tools such as Hootsuite, Hubspot and Sprout Social among many players allow businesses to manage their social media presence, schedule posts, and track engagement metrics. Real-time data processing and AI-driven responses will enable companies to meet customer expectations promptly.

Customer Experience 430

Customer Experience Social Media Analytics Chatbots 430

Retently

NOVEMBER 27, 2024

Measuring Success: Metrics to Monitor Conclusion Did you know that global ecommerce sales are expected to hit a jaw-dropping $8.1 Use multiple platforms – social media, email, PPC, and more – to create a seamless experience for shoppers, meeting them where they are. Building Customer Loyalty for Retention 6. trillion by 2027 ?

Ecommerce 148

Ecommerce Sales Strategy Tips 148

Calabrio

MARCH 25, 2025

Survey tools, for instance, enable businesses to gather structured data through questionnaires, measuring metrics like NPS, CSAT, and CES. Leading contact center WFM software: Efficiently meet demand with advanced forecasting and scheduling tools, plus drive agent engagement and retention.

Software 130

Software Customer Journeys Tools Contact Center 130

Eptica

JUNE 12, 2019

Date: Wednesday, June 12, 2019 Author: Guest author: Annette Franz 11 Tips to Ensure You Achieve ROI from Your VoC Program. How can brands make sure that their VoC programs deliver ROI? If you’re not seeing ROI from your program, perhaps you’re not asking the right questions – or asking them of the right people.

ROI 122

ROI Tips Customer Journeys Metrics 122

InMoment XI

NOVEMBER 15, 2023

We’ll explore what customer experience analytics is, where it comes from, important metrics to consider, its benefits, real-world examples, and how to drive value from this practice. It involves the use of various metrics and methods to gain valuable insights into how customers perceive and interact with a business.

Analytics 243

Analytics Customer Experience e-support Net Promoter Score 243

CloudCherry

FEBRUARY 20, 2019

A truly omnichannel strategy meets customers where they are when they need it. If you’re in the middle of a meeting and discover there’s a new friction point impacting customers, how long would it take to add a new touchpoint with your existing CX platform? You need a direct ROI model to prove your value to the business.

Strategy 273

Strategy CEM Analysis Self Service 273

CloudCherry

JULY 31, 2019

He or she can devise milestones that drive activity to meet CX goals. Logistician – Stays on top of the metrics that underpin a CX initiative. He or she tracks the data that proves the ROI of CX works. Don’t use your chosen CX metric, whether Net Promoter Score or any other, as a battering ram.

Net Promoter Score 247

Net Promoter Score Chief Customer Officer Metrics ROI 247

ChurnZero

DECEMBER 19, 2024

NinjaCats CS team faced the challenge of maximizing platform adoption and ROI for clients who were underutilizing the digital marketing performance management platform’s features and capabilities. A custom dashboard for adoption scorecards , shared across NinjaCats leadership and CSM teams for a unified view of adoption metrics.

Customer Success 52

Customer Success Meeting Self Service ROI 52