ECXO

MARCH 21, 2023

Metrics such as Customer Satisfaction Scores (CSAT), Adoption Rate (AR), Net Promoter Scores (NPS)–(which I do not recommend due to the transactional aspect of it,) and Customer Effort Scores (CES), and many others will help quantify and qualify the CX outcomes of your organisation, and provide insights for optimizing it.

B2B 295

B2B Customer Experience Roadmap Net Promoter Score 295

GetFeedback

SEPTEMBER 19, 2018

Measuring key support metrics like Customer Effort or Customer Satisfaction can give you the data you need to improve service quality. Lost Sales Feedback. When you get answers, you can shape your sales training and product roadmap and better fulfill customer expectations. Was it due to pricing or missing functionality?

Survey 199

Survey Net Promoter Score Data Effort Score 199

ClearAction

JULY 8, 2024

CX ROI Metrics Roadmap Lynn Hunsaker Your CX ROI metrics roadmap is a cause-and-effect sequence that multiplies growth. All customer experience metrics used today are lagging indicators of growth. Chief Customer Officers measure the gold, blue, and silver metrics shown above. Therefore, it’s lagging.

Roadmap 48

Roadmap ROI Metrics Chief Customer Officer 48

InMoment XI

JANUARY 27, 2025

But what if a contact center could become a powerful sales engine, transforming routine support calls into avenues for growth? The Current State of Customer Calls: Costs and Missed Opportunities When each call has an associated cost, its easy to land on North Star metrics like call volume and average handle time.

Call Center 195

Call Center Contact Center Effort Score Social Media 195

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. When customer expectations are set and met by your sales and service teams, customers are generally happy. American Express ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

SurveySparrow

SEPTEMBER 4, 2020

We had recently hosted an Ask Me Anything event about creating product roadmaps which made us delve deeper into its importance. We found that you can utilize your roadmap to up your product strategy game, improve decision-making, and steer your business on the path to success! What is a product roadmap? Product roadmap process.

Roadmap 96

Roadmap Effort Score How To Metrics 96

Kayako

NOVEMBER 11, 2015

We’re all familiar with the basic sales funnel – marketing passes leads on to sales, sales accepts them, converts leads to opportunities and then (hopefully!) The opportunities stage is critical to the success or failure of a deal, but it’s often overlooked by sales teams. The expanded sales funnel. wins the deal.

Sales 72

Sales Trends Roadmap Measurement 72

Lumoa

FEBRUARY 9, 2023

software bug fixes, wrong information corrected on the website) Product development decisions : reprioritizing things on the product development roadmap taking the feedback into account (e.g. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

InMoment XI

SEPTEMBER 3, 2024

Whether it’s improving customer support, enhancing sales strategies, or driving product innovation, conversational analytics offers a wide range of applications and use cases that can significantly impact business outcomes. Ensuring data consistency and compatibility across different systems further complicates the process.

Analytics 195

Analytics Data Social Media Average Handle Time 195

InMoment XI

NOVEMBER 22, 2024

Collecting and analyzing feedback allows you to provide more value, which increases sales, subscriptions, and revenue. What User Feedback Metrics Are Essential for a SaaS Company to Track? This metric provides an accurate portrayal of the long-term value of the average customer. It enhances brand reputation and lead generation.

Tools 195

Tools Feedback Effort Score Net Promoter Score 195

InMoment XI

MAY 3, 2024

Whether it’s identifying opportunities for improvement, sharing compelling stories backed by data, or aligning with departmental roadmaps, Foot Locker’s CX programme is a testament to their customer-centric, integrated customer experience approach.

Retail 195

Retail Return on Investment ROI Analysis 195

AWS Machine Learning

AUGUST 26, 2024

At AWS, we are transforming our seller and customer journeys by using generative artificial intelligence (AI) across the sales lifecycle. Our field organization includes customer-facing teams (account managers, solutions architects, specialists) and internal support functions (sales operations).

Sales 126

Sales Multi-Channel Metrics Feedback 126

Gainsight

AUGUST 14, 2019

No matter their velocity, organizations rapidly capitalize on sales, marketing, and business data analytics to derive the necessary results in regards to revenue. There’s a growing need to follow user progression in-app—it reveals actions and patterns that can affect everything from your product roadmap to revenue goals.

Metrics 107

Metrics Analytics Effort Score Measurement 107

AskNicely

JUNE 20, 2015

Change your key metric. Focusing on the right metrics plays a massive role in the future of your business. When you have financially-based metrics, it creates incentives around maximizing short-term value,” says Bill. When you have financially-based metrics, it creates incentives around maximizing short-term value,” says Bill.

NPS 150

NPS Net Promoter Score Effort Score Customer Centricity 150

Integrity Solutions

SEPTEMBER 23, 2021

A value based sales process gives sales teams the system and behavioral alignment to effectively differentiate and demonstrate what the results are of the sale. Top sales performers not only articulate a product’s value, they exceed expectations by consistently engaging in behaviors that demonstrate a solutions mindset.

Roadmap 70

Roadmap Sales Case Study Leadership 70

Lumoa

JANUARY 27, 2023

A customer’s experience (CX) is an essential part of every transaction and can affect brand loyalty and sales. Any interaction with a customer- whether before, during, or after a sale- should be counted as a potential touchpoint for audit purposes. A roadmap can help prioritize which steps should be taken first.

Customer Journeys 195

Customer Journeys Customer Experience Customer Service Touchpoint 195

QuestionPro Audience

JULY 26, 2018

What’s more, having a strategic roadmap before producing any creative effort ensures a brand engages with the right audiences at the right time. ” Here’s a strategic roadmap (or hack) for tapping into that overwhelmingly positive data to fuel that important imagination. It helps guide where creative is going to go.”

Roadmap 170

Roadmap Advertising ROI Return on Investment 170

Lumoa

JANUARY 23, 2018

Some companies use other metrics , such as Customer Effort Score or Customer Satisfaction. These standard metrics include not only the number, but also free text feedback revealing why your customers like or dislike you or your product. Most companies collect feedback in some specific format, such as Net Promoter Score.

Analytics 285

Analytics NPS Financial Analysis 285

Kayako

MARCH 9, 2017

“Product testing helps me to understand the process of the Engineering team in deciding the roadmap. Helping to roadmap the releases means Support can identify and handle minor bugs, and also to communicate the correct issues to customers or engineers.”. I took on a six-month support chat metrics project.

Self Service 178

Self Service Customer Service Roadmap Customers 178

Totango

DECEMBER 7, 2023

Merging sales and customer success (CS) is a delicate art that is often challenging but necessary for driving business results and creating a frictionless customer journey. Teaming leaders from each of these functions to focus on a respective industry, these “pods” work together to build deep knowledge and vertical expertise.

Sales 95

Sales NPS Customer Success Customer Journeys 95

GetFeedback

DECEMBER 10, 2018

We recommend starting with an NPS question so you put your most important metric first. We also use NPS data to inform key aspects of our business, like product roadmap and pricing strategy. NPS isn’t just a customer metric, it’s a company metric. You also want to design questions that will provide actionable feedback.

NPS 210

NPS Net Promoter Score Survey Measurement 210

Lumoa

MARCH 20, 2018

sw bug fixes, wrong information corrected on the web site) Product development decisions : reprioritizing things on the product development roadmap taking the feedback into account (e.g. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers.

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

CSM Magazine

JANUARY 20, 2025

Understanding how SEO metrics tie to customer satisfaction is no longer optionalit’s essential. Metrics like bounce rate, time on site, and keyword rankings don’t just track website performance; they reveal how well you’re meeting customer needs.

Customer Satisfaction 64

Customer Satisfaction Metrics Measurement How To 64

Lumoa

MARCH 31, 2021

Lumoa can find insights automatically from customer feedback With for example Lumoa , you can easily identify the topics that have the biggest positive or negative impact on your metric, and you can also see exactly by how much it drives the score up or down. Actionable insights allow you to make strategic, well-thought-out decisions.

Effort Score 195

Effort Score NPS Net Promoter Score Self Service 195

InMoment XI

AUGUST 25, 2023

InMoment believes that sharing your wins, whether that is increased sales, increased customer acquisition , or increased net promoter score , is the last step in how you prove the ROI of customer experience in your organization. But as any CX professional knows, tracking the performance of your CX program is only half the battle.

How To 195

How To ROI Net Promoter Score Measurement 195

Gainsight

APRIL 30, 2019

As a product manager, metrics affect every move you make. Product analytics provide the insight necessary to evaluate your last roadmap planning session and make informed decisions going forward. General business metrics are important as well, so you can tie your activities back to overall company goals. READ THE GUIDE.

Metrics 65

Metrics Net Promoter Score Management How To 65

GetFeedback

MAY 4, 2018

Rather than working off assumptions, talk to your support agents, your sales reps, and anyone else who has first-hand experience with customers. Get their take before you develop new features and plan the product roadmap. Rethink how you prioritize feature requests. Want to collect a wide range of user feedback at once?

Strategy 170

Strategy How To Net Promoter Score Customer Centricity 170

InMoment XI

FEBRUARY 1, 2024

By understanding these intentions, businesses can proactively address customer needs, enhancing the overall customer experience and increasing sales and customer satisfaction. This metric is key in understanding customer satisfaction and loyalty, as higher effort levels correlate with negative customer experiences.

Analysis 195

Analysis Social Media Analytics Loyalty 195

ECXO

MAY 11, 2023

Research by McKinsey discovered that companies that get organised and manage CX can realise a 20% improvement in customer satisfaction, a 15% hike in sales conversion, a 30% reduction in the cost to serve and a 30% increase in employee engagement. .’ And being able to organise around your customers pays. Let’s continue.

Customer Centricity 156

Customer Centricity Customer Journeys Self Service Culture 156

Customer Bliss

NOVEMBER 15, 2018

1 – Look Deeper than Surface-Level Metrics. When starting out in her role as Vice President and CXO, Samantha spent a lot of time with the sales team at events and quickly learned from them that the Co-op’s products and services weren’t up to par with customer needs. Co-op Financial is essentially a B2B, to C company.

Leadership 128

Leadership Chief Customer Officer Financial User Experience 128

Customer Bliss

AUGUST 15, 2019

He wanted a better understanding of what was done for the development of the product roadmap and how customer issues were handled. Provide Value, Create Internal Metrics, and Help Customers Achieve Their KPIs. Integrate his team: Francis understood that customer success doesn’t just come from post-sales. Click To Tweet.

Customer Experience 114

Customer Experience B2B Roadmap Metrics 114

Experience Investigators by 360Connext

JANUARY 10, 2023

Sales are up thanks to referrals and positive word-of-mouth marketing. Beyond just collecting feedback, you worked to begin understanding the correlations between customer feedback and larger companywide metrics that matter, and closed the loop with customers to help them know their feedback was valuable and meaningful.

Customer Journeys 143

Customer Journeys Resources Video Strategy 143

InMoment XI

APRIL 3, 2024

This includes communicating with a brand via social media, making a purchase online, receiving an email or text confirming an order, providing user feedback on online channels, using a company app, operating a digital kiosk or point-of-sale terminal, or even simply visiting an organization’s webpage. References Fullstory.

Customer Expectations 195

Customer Expectations Meeting Customer Experience Touchpoint 195

Customer Bliss

MAY 5, 2015

Establishes the critical cross-functional metrics for the development of key KPIs for priority touch points. Inhibitor 4: Attaching Metrics to Outcome Metrics rather than Operational Metrics People Can Impact. It’s very enticing to jump to the outcome metrics such as survey scores.

Customer Experience 100

Customer Experience Net Promoter Score Effort Score Roadmap 100

GetFeedback

FEBRUARY 15, 2019

Putting a metric to customer happiness helps you focus your efforts on moving the needle. Prospects are interacting with your website, trial, onboarding materials, and inside sales team. They’ve most recently interacted with your sales team, moved through your purchase process, and implemented your product or service.

Net Promoter Score 150

Net Promoter Score NPS Effort Score How To 150

ChurnZero

JULY 2, 2021

Choosing between Net Revenue Retention (NRR) and Gross Revenue Retention (GRR) as your north-star growth metric isn’t an either-or question. SaaS companies must be cognizant of and weigh the implications brought about by a sole focus on these metrics when assessing the performance of and building strategies for Customer Success.

Customer Retention 97

Customer Retention Metrics Chief Customer Officer Tips 97

Pointillist

SEPTEMBER 26, 2018

But the majority are still not able to show how the customer experience metrics they collect directly impact business performance or how they are using them to improve customer experience. Take Direct Action Based on Your Customer Experience Metrics. b) Input for Product Development. Release a beta version and track the NPS for it.

Metrics 65

Metrics Net Promoter Score Customer Experience Effort Score 65