Think Customers

JUNE 13, 2024

Talk to someone like Lynn Hunsaker and she’ll tell you there’s some 24 metrics to convey the value of the customer experience. The “Four Gold CX ROI Metrics” webinar was the final episode in the three-part series hosted by ECXO. A 9700% CX ROI? She’s dissected and painstakingly diagrammed each one. No more layoffs.

ROI 64

ROI Chief Customer Officer Metrics Return on Investment 64

TechSee

MARCH 4, 2024

What is the ROI of Generative AI in CX? The Costs of Generative AI-Powered Automation Implementing generative AI-powered automation in CX involves several costs, all of which must be taken into consideration to determine or project the ROI of Generative AI. However, even at this early stage, there is a clear ROI.

ROI 109

ROI Financial Net Promoter Score Effort Score 109

TechSee

MARCH 4, 2024

What is the ROI of Generative AI in CX? The Costs of Generative AI-Powered Automation Implementing generative AI-powered automation in CX involves several costs, all of which must be taken into consideration to determine or project the ROI of Generative AI. However, even at this early stage, there is a clear ROI.

ROI 109

ROI Financial Net Promoter Score Effort Score 109

C3Centricity

APRIL 9, 2024

This realm is characterized by: Longer Sales Cycles: B2B transactions often involve substantial investments, necessitating a more extended period of deliberation, approval, and procurement processes. B2B decisions are driven by logic and ROI.

B2C 287

B2C B2B Strategy Marketing 287

ECXO

JULY 29, 2024

Sales and Delivery Teams : Providing invaluable data through regular customer interactions. This can be achieved through training programs focused on empathy and customer service, performance metrics prioritizing customer satisfaction, and leadership modeling these priorities.

Strategy 375

Strategy Customer Experience Net Promoter Score Effort Score 375

NobelBiz

NOVEMBER 13, 2023

As businesses prioritize customer satisfaction, understanding the nuances of measuring Customer Experience Return on Investment (CX ROI) has emerged as a strategic imperative. The capacity to measure and quantify the return on investment (ROI) of CX initiatives is critical for businesses to thrive.

ROI 111

ROI Net Promoter Score Measurement Customer Experience 111

Horizon CX

MARCH 1, 2021

The head of sales and marketing and the head of services aligned with all the reasons why Customer Satisfaction and Loyalty had to be the company’s number one operating pillar. Compelling Arguments for Justifying CX Programs – the Dreaded ROI Question. The post ROI and the Secure Customer Index (SCI) appeared first on Horizon CX.

ROI 130

ROI Return on Investment Financial Customer Satisfaction 130

eglobalis

JUNE 27, 2024

Sales and delivery teams provide invaluable data through regular customer interactions. This can be achieved through training programs focused on empathy and customer service, performance metrics prioritizing customer satisfaction, and leadership modeling these priorities.

Strategy 369

Strategy Customer Experience Net Promoter Score Customer Centricity 369

Customer Bliss

MAY 9, 2018

Most important, it shifts conversations about this work from the internally driven attention to the achievement of sales or a survey score, to caring about customers’ lives. To create desire for knowing and managing customer asset performance with the same rigor applied to sales, revenue, and IBITA performance. It unites leaders.

ROI 245

ROI Customer Experience How To Leadership 245

InMoment XI

OCTOBER 4, 2024

Furthermore, organizations that choose InMoment for the customer experience management solution realize ROI in half the time compared to competitors. It increases revenue by bringing more sales from existing customers. By guiding you toward practices that improve customer satisfaction, CXM helps you boost sales.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

ClearAction

OCTOBER 12, 2022

5 Best Experience Management Metrics Lynn Hunsaker. Why are experience management metrics the #1 challenge year after year? Quantifying CX ROI is the top challenge, per Pointillist’s 2019, 2020, and 2021 studies. This means current experience management metrics are insufficient! Sales Velocity is another key to LTV.

Metrics 62

Metrics Management Effort Score ROI 62

SurveySensum

MARCH 6, 2024

Multiple metrics are considered that help shape the success of businesses. 8 Online Business Metrics to Monitor Having an eagle-eye view of what transpires on your website is crucial for understanding how to improve its quality of life. Businesses have yet to be known to thrive out of sheer luck.

Metrics 52

Metrics Abandon Rate ROI Return on Investment 52

Lumoa

JULY 10, 2018

As a business leader you are extremely familiar with numeric metrics – most likely your targets are around revenue growth and profitability. There are lot of research and studies about the relationship between financial metrics and customer experience metrics. I will first outline what is generally known. Not necessarily.

ROI 284

ROI Customer Experience NPS Financial 284

Gainsight

MARCH 4, 2024

As a training or operations professional, you’ve probably faced plenty of questions regarding ROI (return on investment) from colleagues when evaluating an online learning initiative. The goals summarized above can be measured using the following success metrics. Let’s start with the business success metrics for workforce training.

ROI 52

ROI Training How To Course 52

ClearAction

DECEMBER 5, 2023

4 Gold CX Metrics for CX Leaders Lynn Hunsaker Concentrate on just 4 CX metrics and you’ll see greater progress in more than 20 growth metrics. This article is a continuation of 24 CX ROI Metrics for Your Chief Customer Officer Prosperity Playbook.

Metrics 62

Metrics Effort Score ROI Policies 62

InMoment XI

OCTOBER 25, 2024

How Reputation Management Impacts A Restaurant Reputation management impacts a restaurant in terms of public opinion and business metrics. These improvements drive sales and revenue. Curious about the ROI you could achieve with InMoment’s reputation management software? It results in increased revenue.

Feedback 195

Feedback Management Social Media ROI 195

Thematic

FEBRUARY 27, 2024

When you're asked to prove ROI, that's often when things get tricky. Sure, you might still get sales, but it's like driving with a flat tire - you're getting somewhere, but it's a bumpy ride! It's a Team Effort: Did sales spike due to a killer new product, excellent marketing, or your improved checkout?

ROI 62

ROI Report Customer Experience How To 62

Circular Edge

JUNE 22, 2023

Quantifying that value — the return on investment (ROI) of your ERP — is crucial to building a business case that justifies an ERP investment in the first place. But because ERP systems have the potential to touch so many different aspects of a business, quantifying their impact — and, therefore, their ROI — can be complex.

ROI 52

ROI System Return on Investment Resources 52

InMoment XI

AUGUST 13, 2024

Whether sales teams are looking to boost conversion rates or customer support centers are trying to enhance customer satisfaction, here are examples of teams in your organization that can utilize this technology: Sales Teams Sales teams are among the primary beneficiaries of conversation intelligence software.

Software 195

Software Social Media Analytics Return on Investment 195

Thematic

FEBRUARY 27, 2024

Sure, you might still get sales, but it's like driving with a flat tire - you're getting somewhere, but it's a bumpy ride! It's a Team Effort: Did sales spike due to a killer new product, excellent marketing, or your improved checkout? Now you can measure how happier customers = more sales.

ROI 62

ROI Report Customer Experience How To 62

BirdEye

DECEMBER 29, 2022

There are a variety of different social media metrics to choose from, and the ones best for your business will depend on your marketing goals. In this article, we’ll tell you about the 13 social media metrics you should track to effectively measure the success of your campaigns. Table of contents What are social media metrics?

Social Media 98

Social Media Metrics Net Promoter Score Effort Score 98

Blake Morgan

JUNE 21, 2022

In the early days of CampusLogic, President and COO Chris Chumley used ROI as a tool to gain new customers and establish credibility. By demonstrating the ROI of CX and how it would eliminate pain points and create a better experience for customers, students, and employees, Chumley could connect with potential customers and grow his business.

ROI 59

ROI How To Metrics Financial 59

InMoment XI

AUGUST 3, 2022

Despite their global and loyal fanbase, the quick service restaurant chain experienced a period of stalled sales and mixed reception to marketing messages. Strategy #4: Proving ROI Using Purpose-Driven Results. It was this period of confusion that caused them to revamp their menu. Let’s dive in to see how they did it!

Customer Experience 397

Customer Experience Guest Experience Return on Investment ROI 397

GetFeedback

AUGUST 14, 2019

Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). CX shouldn’t ever be measured by one metric alone. Customers and their experiences are complex and nuanced, so there’s no perfect metric. Use CSAT at key points in the sales process.

Metrics 273

Metrics Customer Journeys How To Customer Satisfaction 273

Gainsight

MARCH 9, 2022

In the world of Customer Success, metrics often tell the story. Whether it’s Lifetime Value (LTV), customer acquisition cost (CAC), or the champion of them all, net revenue retention (NRR), companies rely on metrics to tell them how effectively they are serving their customers, and by extension, how well their businesses are doing.

Metrics 105

Metrics Customer Journeys Net Promoter Score Self Service 105

InMoment XI

AUGUST 9, 2024

This includes all touchpoints and interactions a customer has with a business, from initial awareness and consideration to purchase, use, and after-sales service. When choosing these goals, try to avoid broad goals such as “improve sales.” The metrics you choose will depend on what your customer experience goals are.

Customer Experience 221

Customer Experience Customer Journeys Effort Score Net Promoter Score 221

InMoment XI

SEPTEMBER 3, 2024

Demonstrate Return on Customer Service Investment Conversation analytics provides businesses with tangible evidence of the customer experience ROI from their efforts. Sales Process Improvement Organizations can gain valuable insights into the most effective sales techniques, objection-handling strategies, and customer pain points.

Analytics 195

Analytics Data Social Media Average Handle Time 195

SurveySensum

SEPTEMBER 25, 2023

Businesses of all sizes are using videos to reach their target audience, build relationships with customers, and drive sales. Even if your video marketing campaign is running smoothly, gathering customer data can uncover areas for improvement and enhance the ROI of video marketing. The list of engagement metrics is long.

ROI 52

ROI Video Feedback Marketing 52

InMoment XI

MAY 3, 2024

From sales to digital, every team leverages customer feedback to drive operational improvements. By closely monitoring sign-up trends, sales capture rates, and conversion rates of non-members to FLX members, Foot Locker maximises customer retention and lifetime value.

Retail 195

Retail Return on Investment ROI Analysis 195

SurveySensum

AUGUST 26, 2020

Why do you need to measure the ROI of your CX program? . CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom. CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom. Only one-third!

ROI 98

ROI Effort Score e-support Metrics 98

CSM Magazine

JUNE 20, 2023

But when it comes to maximizing ROI, it should be at the top of your list. Digital marketing Return on Investment (ROI) is the measure of the effectiveness of marketing campaigns and strategies in generating profit. Moreover, ROI is a metric used to calculate the financial gain or loss from an investment.

ROI 52

ROI Customer Service Marketing Social Media 52

Integrity Solutions

MAY 23, 2023

Sales prospecting is vital to the success of any sales organization. Simply learning how to find, approach and engage new customers is at the heart of being able to meet and exceed your sales goals. Why Is Sales Prospecting More Important Than Ever? What is Sales Prospecting?

Sales 93

Sales Connections Social Media Effort Score 93

Solvvy

JULY 8, 2022

Quantitative metrics allow you to assign a number to the current state, compare it to the past, and track your company’s progress toward your goals. Managers can use those metrics to guide strategy improvements and employee training. When and how to use those metrics. However, not everything is easy to measure.

NPS 106

NPS Metrics Customer Success Net Promoter Score 106

BlueOcean

OCTOBER 21, 2024

Calculating Lifetime Customer Value Obviously, the full impact of losing customers isn’t as simple as the loss of one particular sale or the associated make-good. While companies are increasingly tracking customer lifetime value (LTV), the accuracy of the key metric still often falls short.

Lifetime Customer 156

Lifetime Customer Poor Customer Service Social Media Customer Retention 156

Totango

OCTOBER 14, 2024

Go-to-market teams need to prioritize customer ROI as the driver of decision-making, metrics tracking, and relationship management. Marketing if selling to sales, or vice versa) want to be prepped and demo’ed to see if the solution can help them as well. Account executives can’t sell like it’s 2017 anymore.

ROI 71

ROI Marketing How To Effort Score 71

ECXO

JUNE 13, 2023

This would enable not only marketing, but sales, service and support to engage customers at relevant times along their customer journey. What’s the ROI for real-time marketing? The financial metrics are there, too, with companies reporting sales growth and additional revenue. The full Report is available HERE.

Marketing 399

Marketing Analytics Government Survey 399

InMoment XI

DECEMBER 30, 2021

Graham Tutton (InMoment) and Maxie Schmidt-Subramanian (Forrester) discussed topics such as how to build an ROI model for your CX program and what you should focus on if you think your CX program isn’t perfect yet. For example: Q: What Metrics Can You Use to Determine Industry and Organizational Maturity? What are you doing with it?

Strategy 370

Strategy Touchpoint Metrics Customer Journeys 370