Optimove

NOVEMBER 26, 2024

It’s not just about keeping customers engaged—it’s about creating personalized, multi-channel experiences that drive loyalty and revenue. When and How to Transition to Multi-Channel? Many CRM programs, especially post-purchase journeys, often begin with a single channel.

Multi-Channel 52

Multi-Channel How To Roadmap Touchpoint 52

Thematic

AUGUST 7, 2019

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. The question on everyones mind is: How can I prove the ROI of CX to my executive teams?

ROI 123

ROI NPS Metrics Financial 123

Optimove

FEBRUARY 17, 2025

How AI is Transforming CDPs Download Now >> Why it Matters: This post demonstrates how the Marketing Rule of 7 can transform fleeting interactions into sustained customer relationships by emphasizing the importance of repeated, personalized touchpoints. What Is the Marketing Rule of 7?

Retail 52

Retail Customer Engagement Multi-Channel Engagement 52

Avaya

JANUARY 3, 2017

I know you’ve heard it all before; how single channel service evolved into multi-channel service evolved into omni-channel service. What if I told you that the customer experience is not necessarily about the channels you implement? From Servicing Channels to Channeling Your Customers.

Multi-Channel 52

Multi-Channel Omni-Channel Travel Customer Journeys 52

BirdEye

NOVEMBER 18, 2024

Performance analytics to get actionable insights that help you continuously improve your social strategy with: Competitor analysis Social media engagement tracking ROI measurement 3. Jasper Perfect for: Brand-specific content Standout feature: Multi-platform templates Best used for: Long-form social content 3.

Social Media 59

Social Media Tools Multi-Channel Guidelines 59

InMoment XI

OCTOBER 24, 2023

These analytics tools delve deep, illuminating the nuances of every conversation, every piece of customer feedback , and every touchpoint. The Multi-Faceted Approach to Contact Center Analytics What Are Customer Analytics? But how does a business discern which channel resonates most with its audience? Enter analytics.

Contact Center 195

Contact Center Analytics Multi-Channel Effort Score 195

BirdEye

MARCH 6, 2025

That was Black Bear Diner s goal as a multi-location restaurant aiming to stand out among hungry diners. Whether someone is searching for your services on Google, checking your reviews, or engaging with your social media posts, every digital touchpoint contributes to your brands visibility. Increase online presence.

Tips 85

Tips Tools Social Media Multi-Channel 85

NobelBiz

NOVEMBER 5, 2024

Today, customers want speed, smoothness, and personalization across all touchpoints; however, this standard has several operational obstacles. Lack of True Omni-Channel Experiences Customers today use multiple channels to interact with brands, often switching between them based on convenience and preference.

Omni-Channel 52

Omni-Channel Contact Center Multi-Channel Knowledge Base 52

Thematic

FEBRUARY 24, 2025

Analyze customer interactions across multiple touchpoints. Analyze Customer Interactions Across Multiple Touchpoints Customers today engage with businesses across multiple channels. Each of these touchpoints generates valuable feedback that businesses must track and analyze to improve customer experience.

Strategy 62

Strategy Customer Experience Social Media Handbook 62

inQuba

JANUARY 12, 2025

The ROI definitely flowed from Jobs masterful marketing capabilities. The question then is how to market your offering to a customer segment and determine exactly the right combination of message, channel and engagement and target market that leads to success. It is well known that a multi touch approach is the only path to success.

ROI 52

ROI Marketing Multi-Channel Customer Journeys 52

TechSee

AUGUST 26, 2020

For years, companies have focused on improving CX by offering customers a seamless omnichannel or multichannel experience that provides consistency across multiple touchpoints and channels. All of these touchpoints should enable the customer to resolve their issue as easily as possible, using their preferred method of interaction.

Customer Journeys 124

Customer Journeys Self Service Effort Score Omni-Channel 124

SurveySensum

FEBRUARY 17, 2025

Omnichannel Data Analysis Customer feedback comes from various channels, including emails, surveys, chatbots, social media, and support tickets. A powerful text analytics tool should integrate seamlessly across multiple touchpoints to: Consolidate insights from diverse sources into a single platform.

Analytics 52

Analytics Tools Multi-Channel Analysis 52

TechSee

APRIL 26, 2021

Whether it’s improving self-service channels to provide customers with speed and effortless service or building personal connections through assisted channels, making it easy for customers to interact with the company is crucial. At the same time, organizations realize that they must be fully focused on each customer’s needs.

Contact Center 109

Contact Center Self Service Call Center Multi-Channel 109

DemandJump

NOVEMBER 4, 2020

As we have described in a previous post about attribution measurement, there are many models of single- or multi-touch attribution that can be applied. With mobile attribution specifically, a multi-touch attribution model is even more recommended than with other digital marketing. This is a 21% increase from 2018.

Multi-Channel 98

Multi-Channel Advertising Guidelines Social Media 98

transcosmos Information Systems

MAY 31, 2018

As a business owner or retailer, taking advantage of these different channels not only allows your business to engage better with buyers who may prefer to shop via one or more channels, but it also means potentially growing your revenue. Some of these channels include desktop, mobile, apps, SMS, and email marketing to name a few.

Omni-Channel 83

Omni-Channel e-support Strategy Multi-Channel 83

inQuba

MAY 23, 2022

To measure ROI and the impact of strategies, and fine-tune to further optimize. More than ever, customers interact with organizations on journeys that cut across touchpoints, often managed by different functions. As such, their journeys are multi-touch, omni-channel and cross functional. McKinsey & Co.

Customer Journeys 98

Customer Journeys Omni-Channel Management Multi-Channel 98

BirdEye

DECEMBER 19, 2024

Solution: Implemented Birdeye Surveys AI , integrated with their PMS (Appfolio), to automate feedback collection at key touchpoints: Move-in surveys Work order completion surveys Renewal feedback Custom resident satisfaction surveys Results: 54% increase in NPS promoters within 6 months Maintained a 4.5-star

Strategy 52

Strategy Marketing Social Media Hospitality 52

DCX

FEBRUARY 9, 2025

-Mark This week’s must-read links: Stop Fixing Touchpoints—Fix The Whole Journey One Big Thing: Clearing The Air The Jevons Paradox Enters AI Cigna’s Making Big CX Promises—Will They Deliver? Fixing one touchpoint while ignoring the rest is like putting a fresh coat of paint on a sinking ship.

Touchpoint 52

Touchpoint Self Service Multi-Channel Healthcare 52

Comm100

FEBRUARY 25, 2021

Many providers still have not digitized their healthcare customer service offerings, and still rely heavily on easily overwhelmed phone support channels. These numbers prove that live chat is a vital channel for busy customers who may be struggling to find time for their health while juggling work, parenting, and daily responsibilities. .

Healthcare 130

Healthcare Customer Service Omni-Channel Multi-Channel 130

BirdEye

NOVEMBER 3, 2020

Businesses must focus on offering superior customer experiences at every touchpoint: customers expect it , but only 8% believe they receive one. Multi-location businesses often struggle to overcome the complexity and inefficiencies of using multiple applications to manage and optimize their marketing and customer experience operations.

Customer Centricity 98

Customer Centricity Data How To Net Promoter Score 98

Pointillist

SEPTEMBER 18, 2019

Even CX leaders are dealing with high customer expectations, intense competition, more rapid customer interactions across an ever-increasing number of digital and physical channels, and limitations imposed by legacy processes and technologies. To calculate CX benefits first choose the business metrics most impacted by customer experience.

How To 84

How To Analytics ROI Customer Journeys 84

Experience Matters

APRIL 7, 2015

We work with global 5,000 clients to create multi-channel, multi-lingual feedback and research programs that engage customers, empower employees, deliver a compelling respondent experience, and provide high Return on Investment. In today’s Omni channel world, companies often struggle to deliver a seamless customer experience.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Kustomer

FEBRUARY 25, 2022

It’s becoming clear that customers are more inclined to engage with businesses through multiple touchpoints within a single purchasing journey. Businesses are realizing that customers want an experience across different channels. The best support experiences still rely on real human interaction at specific touchpoints.

Multi-Channel 101

Multi-Channel Omni-Channel Touchpoint e-support 101

Optimove

NOVEMBER 19, 2023

What is Multi Touch Attribution? Multi-Touch Attribution definition: Multi-Touch Attribution is a sophisticated analytical approach in the world of marketing that helps businesses and marketers understand the complex customer journey across various touchpoints and channels. So how does Multi-Touch Attribution work?

Multi-Channel 52

Multi-Channel Touchpoint ROI Customer Journeys 52

Kustomer

DECEMBER 21, 2021

It’s becoming clear that customers are more inclined to engage with businesses through multiple touchpoints within a single purchasing journey. Businesses are realizing that customers want an experience across different channels. The best support experiences still rely on real human interaction at specific touchpoints.

Customer Experience 95

Customer Experience Multi-Channel Omni-Channel Touchpoint 95

Optimove

JANUARY 30, 2024

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it Matters: For marketers, the right way to measure campaigns is by using a multi-touch attribution model to understand the incremental impact of each touchpoint in a customer journey. Optimove takes it one step further. Optimove calls them Streams.

Customer Journeys 59

Customer Journeys Measurement Multi-Channel Touchpoint 59

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Pointillist

MAY 23, 2018

Forrester defines customer journey analytics is “an analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior.”. Uncover behavioral segments.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Thematic

MARCH 18, 2025

Zendesk backs this with numbers, with trendsetters at the SMB level vs traditionalists realizing 22% higher customer retention rates, 31% higher customer acquisition rates, and 61% higher cross-sell revenue Early AI adopters are found to be 128% more likely to report high ROI from their AI tools in customer experience.

Customer Insights 62

Customer Insights Social Media Analysis Consulting 62

BirdEye

MARCH 4, 2024

In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. API integrations allow dripping across multiple channels like email, SMS, or web ads. Select your channels Decide which communication channels you will use to deploy your drip campaign.

Marketing 111

Marketing How To Multi-Channel Tips 111

Strativity

APRIL 11, 2018

As the healthcare industry increases digital touchpoints and capabilities, healthcare consumers are becoming more engaged and are demanding an improved patient experience. Touchpoints could include patient visits, care management interactions (e.g., Sending multi-channel reminders. Multi-channel targeted marketing.

Healthcare 67

Healthcare Multi-Channel Touchpoint Hospitality 67

Optimove

JUNE 19, 2024

Journey Orchestration helps marketers set goals and apply relevant customer insights for audience segmentation; it also helps them manage and plan the timing and sequencing of channels for multichannel marketing campaigns and journeys. Why is Journey Orchestration important? Journey orchestration is a pivotal strategy in modern marketing.

Customer Journeys 52

Customer Journeys Touchpoint Multi-Channel ROI 52

BirdEye

AUGUST 21, 2024

A unified retail marketing software allows multi-location businesses to centralize their marketing operations and gain a comprehensive view of customer experience management. This ensures branding consistency across all customer touchpoints, which is crucial for large retail businesses.

Retail 59

Retail Sales Multi-Channel Marketing 59

Thematic

MARCH 30, 2025

Whether you are a small cupcake shop or a multi-billion dollar business, thinking about the specific touchpoint of receiving feedback and making the most of it should be on your agenda. They allow you to collect feedback across channels, assign tickets or alerts for follow-up, and track whether a response was sent.

Feedback 62

Feedback Roadmap Effort Score NPS 62

BirdEye

AUGUST 6, 2024

Overview of Birdeye and Chatmeter About Birdeye Birdeye is the leading AI-powered reputation and social media management platform for multi-location businesses. About Chatmeter Chatmeter is a multi-location intelligence platform that offers a range of features for businesses. Reputation management : Offers real-time customer insights.

Comparison 59

Comparison Multi-Channel Management Social Media 59

NetBase

APRIL 5, 2019

Unless you find ways to connect to your audience, on their terms, across every touchpoint. At NetBase, we define social media analytics as gathering data from social channels and other online content to guide business decisions. What happens if that’s the channel where your audience is most active? Instagram Insights.

Social Media 99

Social Media Analytics Tools Marketing 99

BirdEye

MARCH 9, 2021

Marketers at multi-location businesses have arrived at a true inflection point in which the world of customer acquisition and retention as we once knew it has rapidly shifted. As mentioned earlier, customers are reviewing and recommending outside of traditional marketing channels more than ever before.

Marketing 72

Marketing Net Promoter Score Multi-Channel Effort Score 72