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Black Friday Merges With the NFL: Creating the Perfect Storm for Retailers and Sports Betting Sites to Cash In With Optimove

Optimove

For sports betting sites, the NFL game provides a high-stakes platform to engage bettors with personalized, real-time offers that drive bets and enhance the fan experience. On November 29, the Las Vegas Raiders will face off against the Kansas City Chiefs, setting the stage for an unprecedented combination of shopping frenzy and sports mania.

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5 Proven Strategies for Retaining iGaming Players 

Comm100

Comm100s omnichannel customer experience platform and extensive CRM integrations helps unify all player data across channels, giving agents instant access to player history, preferences, and past interactions in one seamless view. Having a unified support solution will go a long way in helping you personalize interactions.

Strategy 130
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Nielsen Sports sees 75% cost reduction in video analysis with Amazon SageMaker multi-model endpoints

AWS Machine Learning

This is a guest post co-written with Tamir Rubinsky and Aviad Aranias from Nielsen Sports. Nielsen Sports shapes the world’s media and content as a global leader in audience insights, data, and analytics. The following figure shows an example of our tagging system.

Sports 90
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Optimove Introduces AI-Orchestrated Gamification for iGaming and Sports Betting 

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

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How to Start with AI-Orchestrated Gamification: An Operator’s Guide 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: For marketers in iGaming and sports betting, engaging and retaining players is a constant challenge. Conventional marketing tactics alone are insufficientplayers expect more interactive and rewarding experiences.

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The Role of Customer Service in Sports Betting: How Top Brands Build Loyalty

CSM Magazine

Customer support has become a critical component in the highly competitive sports betting industry. Why Customer Service Matters in Sports Betting Because of the competition within the sports betting world, brands have to provide much more for the bettor beyond a set of attractive odds.

Sports 52
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Marketing predictions CMOs need to consider in 2018

Alida

Experts predict marketers will bring martech and adtech together and deploy it in-house to create more seamless customer experiences across touchpoints and channels, while also meeting the demand for transparency across various levels within business. Rather, it’s about creating a better fluid multi-channel and multi-platform experience.