Mapping Customer Journeys Through a Systems Lens
Horizon CX
JUNE 10, 2022
For example, I worked with an organization that developed a voice-of-the-customer (VoC) program with the primary objective of achieving a high Net Promoter Score (NPS). This is enabled by having a “big-picture” orientation which is called systems thinking. The concept of Systems thinking originated in 1956 by Professor Jay W.
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