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Customer Touchpoints 101: Identify and Leverage Your Touchpoints Efficiently

ProProfs Chat

What Is a Customer Touchpoint? A touchpoint is where interaction occurs between the brand and the customer. . have scaled operations to such an extent that as marketers, a lot of times, you’re not even sure what your touchpoints are. How to Identify Your Customer Touchpoints. Examples of Customer Touchpoints.

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Mapping Customer Journeys Through a Systems Lens

Horizon CX

For example, I worked with an organization that developed a voice-of-the-customer (VoC) program with the primary objective of achieving a high Net Promoter Score (NPS). Where score-chasing becomes the primary objective of CX, programs like those tend to end abruptly or slowly disappear.

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Artificial Intelligence and the Customer Journey

Horizon CX

The real question that businesses need to be asking themselves here is when they use both AI and human interactions in an integrated manner to serve customers is whether they are enriching or diminishing the customer experience at those touchpoints—and especially those critical touchpoints as they can be the most impactful and critical among all touchpoints (..)

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Customer experience maturity: The 5 pillars to know when evaluating your program

delighted

To add to these challenges, educational tools like handbooks, seminars, and models that explain how to grow a CX program, or assess your customer experience maturity, don’t really exist. An organization begins to collect feedback at multiple touchpoints across departments and develops cross-functional objectives to improve CX.

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How to Make the Most of Customer Experience Feedback

Totango

Enterprise Initiated Feedback: Responses to NPS and CES scores, response to direct-action campaigns and marketing collateral, response to training modules, seminars, and other high-contact engagements. As the customer travels through the stages, track their NPS score to monitor their satisfaction with your organization.

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Matching Measurement and Metrics in CX Innovations

Confirmit

Last week, I had the pleasure of joining 50 CX professionals at our seminar “Next big thing in measurement and metrics: Harness the power of CX innovations” We were very lucky to have this event hosted by our client, Be The Match , in their state of the art offices in Minneapolis. Bain & Company, Inc., and Fred Reichheld.

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Post-Event Survey Questions to Elevate Your Next Event

Retently

Benefits of Deploying Post-Event Surveys Imagine your latest event – a conference, or a virtual seminar – has just ended. A CSAT survey or an NPS survey question might be the perfect choice for this use case. This is where the post-event survey steps in as a bridge between the just-concluded event to future successes.

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