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Many businesses in the travel industry have tried out loyalty schemes and rewardprograms with varied success. Support bots are the travel agents of the future, with the data on hand to create and manage flights and hotels, as well as entertainment and dining, or even currency and local transport.
Create Engaging RewardPrograms Leverage the Power of Virtual Reality (VR) Surprise Them With Pop-up Shops Be Socially Responsible Surprise and Delight! Sephora is a prime example of seamless omnichannel integration in retail.
Brands reward more touchpoints to grow emotional loyalty. Rewardprograms are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. Good omnichannel experience continues to get more budget.
An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys rewardprogram. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags. Redemption catalog – aggregating rewards for customers.
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