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In order to understand the difference between UserExperience (UX) and Customer Experience (CX), it is necessary to clearly define each concept. UX is concerned with how a person, or User , deals with, and responds to, a company’s product. Amount of time/clicks required for completion of a task.
With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.
Since 1999, Maru/edr have been benchmarking the online retail landscape over the crucial Christmas trading period to unearth best practice and understand what makes a winning digital customer experience. Our unique methodology uses trained assessors to evaluate the end-to-end userexperience across a selection of leading retail sites.
How satisfied are you with the waittime of the fitting rooms? How can we improve your experience with the fitting rooms? How satisfied are you with the waittime at checkout? Delivering a great customer experience in-store is inseparably linked to the smartphone and onlineexperience.
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