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May the Customer Experience (CX) Force be with you!

ECXO

Application in CX : • Customer Data Platforms (CDPs) : Use CDPs to gather and analyze customer data from various touchpoints (social media, website visits, purchase history). Encourage satisfied customers to share their stories and refer others to your brand, much like Rebels spreading hope throughout the galaxy.

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The Power of CX Experimentation: Turning Insights into Actionable Success

eglobalis

Testing typically refers to verifying the functionality of a single element, such as a new feature or service. For example, an organization might experiment with response times on social media versus email to identify the most effective communication method.

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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

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Social Listening Tools to Understand Customers & Improve Experiences

InMoment XI

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. You can think of it as your eyes and ears on social media with the information it provides. The right social media listening tool will help you analyze customer behavior and competitors to stay ahead of the pack.

Tools 195
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Restaurant Reputation Management: Increase Diner Feedback & Demand

InMoment XI

They share their thoughts on social media platforms like Facebook or Instagram or through review platforms such as Yelp and Google reviews. Be Active on Social Media You can’t underestimate the importance of social media marketing for reputation management.

Feedback 195
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

Loyal customers tend to spend more over time and refer new clients. This can happen through social media, forums, or events. Other companies monitor social media behavior or churn rate. Consider using social media management software to track keywords related to your brand.

Loyalty 195
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Why New FTC Policies on Reviews and Ratings Matter for Your Business

InMoment XI

Manipulating Social Media Indicators : Purchasing fake social media likes, followers, or views to falsely inflate a company’s reputation is also prohibited. Beyond public reviews, businesses can directly survey their customers as well as monitoring social media to capture broader Voice of the Customer (VOC) elements.

Policies 195