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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

Introduction As companies mature, they face increasingly complex decisions about how to handle customer complaints and negative feedback on social media. Studies by Forrester reveal that unaddressed complaints on social media can increase customer churn by up to 15%.

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Brian Solis: The Visionary Who Will Mindshift Your Perspective on Innovation, CX and Leadership

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Laying the Foundation for Social Media and Customer Connection Solis’s first book, Engage! established a foundational understanding of social media’s role in business. I was exploring the concept of “No Distance” in social media, and initially, it took me time to connect with Solis’s insights.

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5 Strategies to Improve Customer Retention With Social Media

GetFeedback

In this article, we are going to talk about how to use social media to attract and retain customers. The good thing about social media is that it allows you to build strong connections with your customers. It’s no doubt that you are using social media to engage with your customers. Facebook live video.

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The Power of CX Experimentation: Turning Insights into Actionable Success

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For example, an organization might experiment with response times on social media versus email to identify the most effective communication method. Experimentation can help determine the most effective methods for gathering and utilizing feedback, such as surveys, focus groups or social media monitoring.

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Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

More than ever, restaurants are taking advantage of modern platforms available for consumer engagement - most notably, social media. However, another under-the-radar resource can be utilized to create a similar degree of connection and drive the same kind of customer loyalty: Digital ordering platforms.

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Enhancing Customer and Agent Experience with AI-Powered Solutions: A Salesforce-Led Market Perspective

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AI tools like Salesforces Service Cloud enable agents to manage inquiries from email, social media, and live chat within a unified interface, reducing fragmentation. A European retail chain leveraged this integration to respond to social media complaints within minutes, resulting in a 20% increase in customer retention.

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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

Social media has been a game-changer here: customers often voice praise or grievances on Twitter, Facebook, or WeChat as their experience unfolds. Smart brands use social listening tools to monitor these platforms continuously, detecting spikes in positive or negative sentiment and responding on the fly.

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