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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

For instance, Oracle uses its Oracle CX Unity platform to unify customer data across touchpoints , enabling businesses to create personalized experiences at scale. Similarly, Oracle has been using its Oracle Text Analytics tool since 2015 to analyze customer feedback from surveys, social media, and reviews.

B2B 387
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5 Ways Retail Banks Can Leverage Customer Data Effectively

InMoment XI

For retail banks, and most organizations, collecting data is only half the battle in the world of customer experience. Every day, your customers produce data across a vast amount of touchpoints, whether that’s on your banking app, in your call center, or across any of your other channels. Strategy #1: Capture Meaningful Data.

Banking 370
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5 Simple Steps Retailers Can Take to Build Stronger Relationships with Customers

InMoment XI

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. However challenging it may be for retailers, developing a loyal customer base is essential to maintaining an active, healthy brand.

Retail 370
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

Customers appreciate ease at every touchpoint of their journey. This can happen through social media, forums, or events. Other companies monitor social media behavior or churn rate. Consider using social media management software to track keywords related to your brand. Invest in loyalty programs.

Loyalty 195
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Restaurant Reputation Management: Increase Diner Feedback & Demand

InMoment XI

They share their thoughts on social media platforms like Facebook or Instagram or through review platforms such as Yelp and Google reviews. Be Active on Social Media You can’t underestimate the importance of social media marketing for reputation management.

Feedback 195
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Customer Experience in Banking: A Guide to Improve Trust & Satisfaction

InMoment XI

From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business. Discover how to improve services in branch, commercial, digital, retail, and credit unions. Encourage personalized member services.

Banking 195
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Ecommerce & Retail CX: Mapping the Buyer’s Journey with Surveys

Retently

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. While email remains the go-to option, certain touchpoints may benefit more from SMS or web pop-ups to reach customers where they are most active.

Ecommerce 109