SuiteCX

JANUARY 19, 2015

Your investment in CX must link directly to key business results • Have a clear story line that arDculates the criDcal business results to how the new/improved processes, capabiliDes and customer centricity will deliver your business enhanced performance.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Retently

MARCH 18, 2019

Consumers love Starbucks – even more since the company implemented its rewards program. Apparently, customer loyalty was so high that Starbucks’ program ended up holding more money than some banks. So, Netflix has enough time to earn back the money they spend on acquiring new customers. Starbucks Customer Retention.

Net Promoter Score 126

Net Promoter Score Omni-Channel Company NPS 126

Kitewheel

MARCH 25, 2019

These are areas where tension are often highest, such as between sales and service, or marketing and sales. For an airline, it may be as simple as streamlining the boarding process, a major source of stress for travellers. For example, many retailers send a welcome email after you sign up for their rewards program.

Hotels 76

Hotels ROI Customer Journeys Retail 76

NobelBiz

MAY 6, 2022

While it might be tempting to think about employee recognition strategies as a wish list for when you have time or money to spare, it is important to remember the bottom-line impact of motivated, engaged employees: they deliver better service and sales, which boosts revenue and improves customer satisfaction—and both are good for business.

Contact Center 52

Contact Center Strategy Call Center Rewards Programs 52

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Reward programs still have an important part to play in this effort; but they are only part of the picture. The Economist, November 2018. Really think about that for a moment. 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

CSM Magazine

DECEMBER 7, 2021

This often leads to increased sales, revenue, and profits. Create Different Customer Reward Programs. You can also implement customer reward systems to increase the number of devoted clients in your business. In these programs, you’ll be rewarding people for shopping with you.

Loyalty 52

Loyalty Rewards Programs Fashion System 52

Currency Alliance

OCTOBER 12, 2021

The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers. For airlines and hotel groups, frequent customers are business travelers, so their partner mixes are heavily biased toward fellow travel brands. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Oracle

APRIL 8, 2021

The Markie Awards program recognizes excellence in marketing, sales, service, and commerce. Loyalty programs are more popular than ever. This is the domain of loyalty programs, from the traditional points-based reward systems to fully-fledged membership experiences. Starbucks Rewards with 17M members.

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

Currency Alliance

FEBRUARY 26, 2019

Given how sceptical some executives and boards have become about the soft benefits derived from the loyalty program, you are going to need to show evidence of contributions to the bottom line. Profit is derived from engagement that links directly to incremental sales. A useful set of segments might include: For Travel.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

APRIL 15, 2024

Nobody with $100 in pesos leftover from a recent trip would travel back to Mexico just to spend them, but they might exchange them back into dollars. Many people who travelled regularly (until overseas card payments became the norm) collected coins and banknotes from dozens of different countries, holding them for decades.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

JUNE 11, 2017

More useful loyalty currencies are appreciated by more people and will bring the hundreds of millions of people who are rarely active in loyalty programs back into the fold – because they can accumulate more useful value across a much wider spectrum of places they shop. Most loyalty programs were designed when it was hard to comparison-shop.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

CSM Magazine

JANUARY 9, 2024

Shell’s Fuel Rewards program allows individuals to earn rewards through the Shell Drive for Five® Credit Card, which enables users to earn five cents in discounts per gallon of fuel purchased at Shell gasoline stations. Users can also earn rebates monthly or have them deposited directly into their accounts.

Transportation 52

Transportation Rewards Programs Report Hotels 52

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. This broadens the reach of the program. travel (Budget car rental, Velocity).

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. A superb example of a program getting this right this is Virgin Australia’s Velocity program. This seems fair.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

NOVEMBER 14, 2019

Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. This is so true.

Loyalty 40

Loyalty Trends Hotels Loyalty Programs 40

Currency Alliance

JUNE 19, 2019

Such data points imply who is traveling frequently, who is susceptible to an upgrade offer, and the extent of their personal or business excursions. As our 2019 Loyalty Strategy Guide explains, the most profitable take on this model is to partner with brands who can offer rewards with a high perceived value, but a low operational cost.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

MARCH 21, 2019

At its most fundamental, the Points Bank records earning and redemption transactions – so it’s more likely to be required if you have a points/miles based rewards program. Some brands might have a Rules Engine developed many years ago that is used for transactions coming directly from their points of sale.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

SmartKarrot

APRIL 20, 2022

The success or failure of loyalty programs tells a lot about the product, service, and customer behavior. These insights can further be used to enhance the product, sales & marketing, and partnership departments. Let us now discuss the opportunities and challenges B2Bs have with loyalty programs. Like what you are reading?

Loyalty Programs 11

Loyalty Programs B2B Loyalty Examples 11