BlueOcean

DECEMBER 13, 2022

Salesforce reports that 55% of members would use their loyalty programs more if the rewards were personalized to reflect their unique needs. McKinsey agrees, saying that “earn and burn” transactional rewards programs aren’t enough to retain loyal members.

Loyalty Programs 177

Loyalty Programs Loyalty Rewards Programs Social Media 177

Think Customers

DECEMBER 14, 2020

This is true as true in sales as is it in sports – probably more so. No one becomes a diehard fan overnight – or, in the sales world, after just one touchpoint. Once high-value customers are identified, developing rewards programs that are tailored to their needs – in a way that makes sense for your company – will help clinch the game.

Omni-Channel 52

Omni-Channel Sales Rewards Programs Effort Score 52

Currency Alliance

MARCH 21, 2019

As a result, vendors such as Oracle, Comarch, Kobie, Epsilon, Unisys, and perhaps another dozen have been able to maintain their installed base among the largest loyalty programs, while another hundred vendors provide stand-alone solutions to medium and smaller companies. But break up those monolithic platforms, we must.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

NOVEMBER 14, 2019

Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. Cloud-based tech can solve this problem.

Loyalty 40

Loyalty Trends Hotels Loyalty Programs 40

Currency Alliance

FEBRUARY 26, 2019

Emotional loyalty: add incentives along many touchpoints in customer journeys. The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. Define the strategy.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45