InMoment XI

FEBRUARY 15, 2023

What these additional elements suggest is that customer experience is a team sport that requires the participation, alignment, and coordination of the entire organization—and that your success will be limited if it is a grassroots effort and not a strategy led and supported by the executive leadership team.

Sports 221

Sports Leadership Lifetime Customer ROI 221

AWS Machine Learning

APRIL 4, 2024

This is a guest post co-written with Tamir Rubinsky and Aviad Aranias from Nielsen Sports. Nielsen Sports shapes the world’s media and content as a global leader in audience insights, data, and analytics. His work transformed sports sponsorship media evaluation through innovative, AI-powered solutions.

Sports 97

Sports Video Analysis Multi-Channel 97

Alida

SEPTEMBER 30, 2016

Online communities have measurable, proven ROI. After establishing its FANography insight community , sports broadcasting leader ESPN has been able to bring market research in-house, saving approximately $650,000 in one year. TWEET THIS STAT ). TWEET THIS STAT ). TWEET THIS STAT ). TWEET THIS STAT ). The use of communities is growing.

ROI 100

ROI e-support Sports Study 100

Beyond Philosophy

APRIL 26, 2024

Drawing parallels to personal experiences, such as loyalty to sports teams (Lutown Town Football Club, recently reinstated in the Premiership) and brands like Apple (naturally), they highlight the importance of trustworthiness and the willingness to go the extra mile in fostering loyalty.

ROI 88

ROI Loyalty How To Sports 88

Optimove

DECEMBER 18, 2024

Key takeaways: Data-Driven Marketing Optimization: LATAM operators can learn from European operators’ mastery of using customer data to create hyper-targeted campaigns, improving engagement and ROI through segmentation, predictive analytics, and real-time personalization.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

InMoment XI

OCTOBER 4, 2024

Furthermore, organizations that choose InMoment for the customer experience management solution realize ROI in half the time compared to competitors. A vague understanding of the ROI. If you’re struggling to understand the customer experience ROI , it will be difficult to justify investments in CXM strategies.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Comm100

DECEMBER 10, 2024

Customer Lifetime Value (CLV) Total revenue generated by a player Guides long-term marketing and retention decisions to maximize ROI. Whether youre about to launch a new game or opening new lines for upcoming sports tournaments, you could send players updated information, including any promos or bonuses.

Strategy 130

Strategy Multi-Channel Loyalty Social Media 130

ClearAction

SEPTEMBER 22, 2022

CX Annuities Solve CX ROI & Tenure Dilemmas Lynn Hunsaker. Even so, experience managers grapple with demonstrating ROI. The secret to the ROI and tenure dilemmas (and much more!) Lost ROI on customer acquisition cost. Like the players on a team sport, anyone in your firm can cause poor experience.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

C3Centricity

APRIL 3, 2019

She’s been buying our brand for over two years because it satisfies her children’s hunger when they get in from playing sports. Whilst ROI is not the best measure of marketing’s impact (see this Forbes article for more on that), you still need to answer the question. HOW MUCH ARE OUR CUSTOMERS WORTH TO US?

Marketing 277

Marketing How To Advertising Brands 277

BlueOcean

JULY 16, 2019

One that can wow your customers while simultaneously delivering an unparalleled ROI? Sports, music, movies, and even current events – these cultural touchpoints are shared across the US and Canada. Looking for an onshore contact center partner? Your answer may just lie to the friendly north. Your dollar will stretch further.

Contact Center 174

Contact Center Sports Culture ROI 174

Customer Bliss

NOVEMBER 1, 2018

In an industry where supporting highly engaged sports fans is your business, it’s important that employees are engaged as well. Tactic 5: Assess your Employee ROI. When looking at ROI as it relates to people, Carolyne looked at data from the HR team to understand employee churn. This was a major improvement within their culture.

Employee Experience 175

Employee Experience ROI Chief Customer Officer Culture 175

Optimove

DECEMBER 9, 2024

With the rise of AI-orchestrated gamification, iGaming and sports betting operators are now equipped to deliver hyper-personalized, dynamic experiences. Why is gamification important for iGaming and sports betting operators? What makes this partnership unique in the iGaming and sports betting industry?

Gamification 52

Gamification Engagement Sports CRM 52

SurveySparrow

JANUARY 21, 2023

Holiday season is over, and we’re about to launch into yet another action-packed year of sports. Well, not if you’re a coach or a sports management company who’s always on a lookout for the next big talent. Sports survey questions play a massive role in that. 75+ Sports Survey Questions To Skip At Your Own Risk!

Sports 52

Sports Survey Entertainment Video 52

Alida

JANUARY 26, 2017

AMB Sports & Entertainment (owner of Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) knows that the experience in the new stadium needs to match the building’s beauty and grandeur. According to Schohl, food and beverage tend to have the worst ratings among in-stadium satisfaction factors in many sports teams.

Sports 90

Sports Entertainment Tips Guest Experience 90

Experience Investigators by 360Connext

JULY 26, 2022

CX teams that collaborate cross-functionally are 27% more likely to have a high or very high Return on Investment (ROI) of their CX program , according to the 2022 State of CX Report from GetFeedback. The more we treat CX as a team sport, the more likely it is for us to achieve meaningful outcomes for both our customers and our organizations.

Customer Journeys 143

Customer Journeys Sports ROI Return on Investment 143

ClearAction

DECEMBER 19, 2014

But like everything in a company, "it takes a village" Customer experience management is a team sport, a way of life, an ongoing journey of excellence within the context of valuing customers' well-being as the enabler of well-being in all other areas. Customer Experience ROI Trajectory. Customer Experience Maturity Roadmap.

Strategy 116

Strategy Customer Experience ROI Sports 116

Optimove

SEPTEMBER 24, 2020

The Best of Sports Betting Campaigns to Follow. Converting one-timers to active customers can generate much value for your brand and increase ROI on the cost of acquisition. The Best of Sports Betting Campaigns to Follow. Caught in the Web: Stories of a Broken Journey. 17 September 2020. Gabriella Laster. Most Popular.

Sports 98

Sports CRM ROI Groups 98

ShepHyken

APRIL 30, 2024

I quoted several people from sports, entertainment and business. Earlier this year, I wrote an article about the hard work it takes to make something look easy. The gist of the article was that we work hard to make doing business with us easy. You can have a very complicated and highly technical product.

Entertainment 99

Entertainment Sports Financial ROI 99

BlueOcean

AUGUST 27, 2020

Real-life sneak peek: In December of 2019, Blue Ocean was awarded a significant piece of new business supporting members of a major sports association with a launch date set for March 2020. How did these components play out in real life in response to lockdowns and how have they evolved since then?

Customer Care 156

Customer Care Contact Center Sports Case Study 156

ClearAction

AUGUST 29, 2015

3 Types of Customer Experience Action Essential to ROI. If your recipe for customer experience ROI does not call for 3 types of action, it will probably flop. Why ROI Requires the Other 2 Action Types: (A) When one customer voices something, you can bet that they represent dozens or thousands in your customer base. (B)

ROI 48

ROI Omni-Channel Customer Experience Employee Engagement 48

Lumoa

JUNE 26, 2023

Consider a customer looking to buy sports shoes from a popular brand. Key Metrics to Track Omnichannel Strategy Success Customer satisfaction drives omnichannel strategies and influences the sales, revenue, and ROI of marketing campaigns. Here are the key metrics you can track to determine omnichannel strategy success: 1.

Omni-Channel 195

Omni-Channel Customer Experience Net Promoter Score Effort Score 195

Gravy Analytics

JULY 15, 2019

Location Data Can Improve Advertising ROI by Up to 600 Percent. Location data helped the company identify customers at other casual dining restaurants nearby, as well as people who regularly attend youth sport events and wine tastings in the area. Download the case study for more details.

Advertising 68

Advertising Data ROI Automotive 68

CX Journey

JULY 30, 2015

I won't take the sports analogy very far, but what is the CX end game? Today, I'd like to focus on the rational (numbers) side and suggest that ROI doesn't always come immediately in the form of higher revenue or higher profits. Why should companies be focusing on customer experience? I've written in the past about different ways (e.g.,

ROI 80

ROI Customer Journeys Financial Sports 80

North Highland

SEPTEMBER 3, 2019

At major conferences, pop culture conventions and sporting events, a well-executed sponsorship can place a business in front of an audience numbering in the hundreds of thousands. Sponsorships and activations appeal to the human desire for unique experiences with things they are passionate about: sports, music, and art.

Hospitality 61

Hospitality Industry Sports ROI 61

Storyminers

AUGUST 21, 2018

Note how topics include sports highlights, how to dress for rainy days, features of a variety of music festivals and bands, and even ideas for Father’s Day gifts. Test a variety of campaigns and figure out which ones have the best return on investment (ROI). By offering a range of topics, it reaches multiple generations.

Customer Experience 124

Customer Experience Social Media Infographics Advertising 124

Joe Rawlinson

JULY 22, 2024

Imagine your team members sporting customized apparel or stationery—these items not only create a professional look but also reinforce a shared identity and pride in their workplace. Boosting Team Morale Team spirit is crucial for a cohesive work culture. Personalized merchandise can foster a sense of unity and pride among employees.

Apparel 78

Apparel Return on Investment Sports Culture 78

BlueOcean

DECEMBER 13, 2022

Other examples are the collaborations between Hilton and Lyft , Shell and Dunkin’ , Macy’s and Dick’s Sporting Goods , and then there is Scene+ in Canada who’s loyalty program brings together company brands offering movies, travel, shopping, dining, groceries and more all under one consolidated program.

Loyalty Programs 177

Loyalty Programs Loyalty Rewards Programs Social Media 177

BirdEye

APRIL 25, 2023

Sponsor charities or local sports teams 19. And be sure to collect and analyze the metrics to measure ROI. Sponsor charities or local sports teams Research local charities or non-profit organizations that resonate with your brand identity. You can also look to sponsor little league teams or local, minor league sports teams.

Social Media 98

Social Media How To Advertising Sports 98

ECXO

DECEMBER 26, 2023

Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behaviour and instinctive responses. The books are not in order of preference; all are very good.

Case Study 156

Case Study Customer Centricity Social Media Competitive Advantage 156

Seaton CX

NOVEMBER 1, 2022

Sometimes they aren’t connecting the dots to understand the return on investment (ROI) of CX. If they don’t understand the ROI, you may need a better CX business case. But CX is a team sport, and we need them to put on a uniform—and commit time, people, or money to the project. This is the New Year’s Resolution stage.

Engagement 86

Engagement Average Handle Time ROI Return on Investment 86

Michel Falcon Experience

APRIL 23, 2019

The scarf was particularly special to him because it was one of his favourite sports team, FC Barcelona (you may have heard of they’re star player, Lionel Messi). Before I explain the ROI of doing this, isn’t it something we should be doing to build true businesses? Ones that our communities love!

Company 95

Company Customer Experience Customer Service Net Promoter Score 95

ClearAction

OCTOBER 12, 2022

Quantifying CX ROI is the top challenge, per Pointillist’s 2019, 2020, and 2021 studies. Indexes are useful in quantifying XM ROI when you use them for correlation analysis. XM annuities generate massive ROI. This is the key to quantifying XM ROI! 5 Best Experience Management Metrics Lynn Hunsaker.

Metrics 62

Metrics Management Effort Score ROI 62

Storyminers

AUGUST 21, 2018

Note how topics include sports highlights, how to dress for rainy days, features of a variety of music festivals and bands, and even ideas for Father’s Day gifts. Test a variety of campaigns and figure out which ones have the best return on investment (ROI). By offering a range of topics, it reaches multiple generations.

Social Media 100

Social Media Customer Experience How To Infographics 100

BirdEye

MARCH 28, 2025

Example : Sydney Academy of Sport improved GBP listing accuracy across all service areas using Birdeye, increasing Google business profile interactions by over 50% in twelve months. Share executive-ready reports to showcase ROI. across 50+ directories and your Google Maps listings.

Multi-Channel 52

Multi-Channel Social Media Tips Brands 52

Michel Falcon Experience

NOVEMBER 7, 2019

Mark Mastrov (left) and Barstool Sport’s Dan Katz (right). When our team members need something we ask ourselves: “What’s the ROI?” ” Try this on for size… What’s the ROI of giving a crap about doing something for the people who actually grow our businesses??!! and end our relationship.

Loyalty 60

Loyalty Culture Strategy How To 60

Optimove

JULY 23, 2024

Brands can create a more engaging and satisfying environment by offering tailored recommendations, like popular slot games, bonuses and promotions, and sports betting options. Consumers, not just iGaming users, demand a personalized experience where they are recommended content based on their interests and user activity.

Self Service 52

Self Service Sports Return on Investment Loyalty 52

ClearAction

JUNE 8, 2015

In sports, a great deal of thought goes into creating winning teams. Choosing the right players, getting everyone on the same page, practicing hand-offs and executing a clever playbook are how winning sports teams are created. Such a loose confederation would never fly in sports! Customer Experience Improvement is a Team Sport.

Customer Experience 48

Customer Experience Sports Chief Customer Officer Guidelines 48