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Imagine this scenario: It’s Amazon Prime Day and you’re thrilled to have snagged the limited-edition wireless streaming stereo system you’ve had your eye on. There’s also a 126-page user guide that raises your blood pressure every time you turn a page, but you manage to set it up… after about an hour.
Below are a few great examples of organizations that have completely re-architected the way they think about and interact with customers – and produced a sustainable ROI as a result: The Royal Bank of Scotland integrated their customer data into an always-on customer brain (video).
You may also want to pull in quantitative measures linked to CX, such as waitingtimes on phone and chat channels, customer review scores, and website loading speeds. The time it takes to see results varies by industry. CSat and NPS are likely candidates for many businesses, along with CES (Customer Effort Score).
CX software aids companies in offering more personalized experiences and more accessible customer service through self-service functionality and rich support portals that grow and evolve with the business to adapt readily to customers’ needs, helps to reduce lengthy waittimes when customers contact call centers, and much more.
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