Horizon CX

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The Power of Customer-Centric Solutions

Horizon CX

As CX professionals, we are largely compelled to align with our respective organization’s sales and marketing functions and for good reason—they are generally the ones carrying out the strategy and business goals established by leadership and guiding the rest of the organization forward. It’s simply a matter of form.

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ROI and the Secure Customer Index (SCI)

Horizon CX

The head of sales and marketing and the head of services aligned with all the reasons why Customer Satisfaction and Loyalty had to be the company’s number one operating pillar. The issue at hand was the conflict that debated the company priority: Customer Satisfaction or quarterly numbers.

ROI 130
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Closing the Loop

Horizon CX

Days sales outstanding (DSO) is a measure of the average number of days that it takes for a company to collect payment after a sale has been made. This was a metric I developed to better resonate with an organization that was particularly financially oriented. The lower the DSO, the faster payments are collected.

Metrics 130
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The Art of Selling CX

Horizon CX

Perceived Need: A Prerequisite for Success: In sales, the concept of perceived need is fundamental—if a potential buyer does not recognize a need for the product, no sale is possible. Like sales, recognizing and addressing the perceived needs of senior leaders is key to achieving lasting CX success.

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The Power of Perseverance

Horizon CX

Once the commitment to CX is instituted, the appointed CX leader must persevere, working to establish cultural customer-focused norms, while encountering obstacles, like sales’ objections to survey results or manufacturing’s dismissal of quality ratings.

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How Context Drives Great Customer Experience

Horizon CX

In retail, 29% of millennial shoppers say that sales agents need mobile devices to utilize customer information like past purchases according to Salesforce. Context concretely aids in acquiring this knowledge and can be used at every stage of interaction with customers, from marketing, sales to customer support.

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Stop Building CX Departments and Build Influence Instead

Horizon CX

Pelco set a new path for post-sale support. McDonald instructed all employees in their orientation classes that they were empowered to deliver a result that would delight the customer. No one would ever be in trouble for doing what the customer requested. Pelco called it “Fanatical Customer Service.”

NPS 130