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Social media marketing for hotels: Strategies that get results

BirdEye

Today’s digital world makes social media marketing for hotels essential to their growth strategy. But it’s not just about showcasing your property; social media is now most travelers’ primary source of travel inspiration.

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YOLO: Millennial Travel Habits

QuestionPro Audience

How Millennials are Travelling. Millennials are constantly expressing their interests on social media channels, and travel is not excluded from the trending topics identified by “hashtag goals.” These mantras are also reflections of their travel habits. Millennials are not just traveling more but also longer.

Travel 150
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What Brands Should Do to Design More Inclusive Experiences

InMoment XI

Whether it’s how quickly news travels via social media or how to have conversations with marginalised communities, the sheer myriad of variables for brands to consider can seem overwhelming. The Speed of Social. This will compel customers to forgive your mistakes and result in positive messaging for your brand.

Brands 370
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The Top Social Media Monitoring Tools

Brandwatch CX

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

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How Two Companies Leveraged a Customized Social Listening Solution to Gain Game-Changing Insights

InMoment XI

Their new partnership allowed the company to integrate social media content with their VoC data. Gensler now has the ability to achieve a deep, data-driven understanding of customer experience in airports by mining omnichannel social media data from dozens of America’s airports. The result? And to top it all off?

Company 369
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World Social Media Day – Public Sector Edition

Russel Lolacher

World Social Media Day is here again, providing a great opportunity to inform and educate your own public sector organization about what its social media efforts do to benefit them and their audience: the public. An Overview of your Social Brands. Those benefits? on Twitter ). Breakdown the Benefits.

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Growth vs. Customer Experience: A Dilemma?

ECXO

Actively Collect and Leverage Customer Feedback What to Do: Use surveys, social media listening, customer reviews, and even interviews to gather insights. in-store, online, mobile apps, and social media). Segment feedback into actionable categories (e.g., product quality, service speed, user experience).