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The Power of CX Experimentation: Turning Insights into Actionable Success

eglobalis

For example, an organization might experiment with response times on social media versus email to identify the most effective communication method. Experimentation can help determine the most effective methods for gathering and utilizing feedback, such as surveys, focus groups or social media monitoring.

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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

Social media has been a game-changer here: customers often voice praise or grievances on Twitter, Facebook, or WeChat as their experience unfolds. Smart brands use social listening tools to monitor these platforms continuously, detecting spikes in positive or negative sentiment and responding on the fly.

Survey 312
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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

Similarly, Oracle has been using its Oracle Text Analytics tool since 2015 to analyze customer feedback from surveys, social media, and reviews. Your company can use sentiment analysis to monitor social media, reviews, and customer feedback, enabling you to address concerns and improve brand perception.

B2B 381
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The Power of Customer Behavior Analysis

InMoment XI

Did you know that social media is the number one discovery channel for products? Using behavioral data, you can improve the user experience based on actual customer behavior. Sprinklr Sprinklr is a unified platform for customer experience management, focusing heavily on social media and online engagement.

Analysis 195
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5 Keys for Multi-Channel Customer Support

Experience Investigators by 360Connext

Social media brand representatives don’t understand the medium or the customer service policies. Treating social media channels as nothing more than sales promotions will fail every time. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

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Voice of the Customer Tools: 10 of the Best VoC Software Options in 2025

Calabrio

In today’s digital landscape, this involves gathering data from diverse sources like surveys, social media, online reviews and, crucially, contact center interactions. Social listening tools, on the other hand, monitor social media platforms and online forums to capture unstructured feedback and brand mentions.

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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

This can include listening posts like customer support interactions, emails, live chats, direct surveys, online product reviews, social media comments, and more! That’s in large part thanks to DocuSign , a brand where growth is driven by customers who share the easy, secure e-signature experience with colleagues and clients.