Mon.Apr 14, 2025

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Apple Gets Tariff Relief. Just Kidding!

Forrester

After the stock market and hopes of consumer electronics companies like Apple were buoyed by news of a tariff reprieve on consumer electronics on Friday, they were rapidly dashed by reports that no such exception was in the offing. Instead, these categories were moved to a different bucket.

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The Boolean Search Trick You’re Probably Not Using (But Should)

Brandwatch CX

Discover how adding personal pronouns to your Boolean search unlocks real consumer insights through personal, unfiltered conversations online.

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The best time to post on Instagram Australia by day, industry, and format

BirdEye

The best time to post on Instagram Australia isnt just a trending search queryits a real concern for businesses trying to turn scrolls into sales. You post regularly. You try everything from hashtags to Reels. Yet your content still seems to vanish. Whats going wrong? Often, its not what you post but when. Most Australian businesses overlook timing, yet it directly affects reach, visibility, and conversion on Instagram.

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How to Calculate NPS in Excel (with Free Template)

SurveySensum

Are your customers truly happy and satisfied with your brand? Understanding and measuring customer satisfaction and loyalty is very crucial, yet many businesses struggle to do that. Thats where NPS ( Net Promoter Score ) can be your closest ally. By categorizing customers into promoters, passives, and detractors, you will get a clear picture of your customer sentiments.

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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Your go-to social media calendar UK edition

BirdEye

In the dynamic world of digital marketing, staying ahead means showing up at the right moments with the right message. Thats where a well-planned social media calendar UK comes init helps you align your content with key dates, holidays, and trending events that truly resonate with your audience. From national celebrations to quirky awareness days, tapping into timely moments boosts engagement and keeps your brand relevant and top of mind.

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XR Steps Back, AI Steps Up: The Shake-Up In Our 2025 Emerging Technologies

Forrester's Customer Insights

Forresters 2025 top 10 emerging technologies report reveals a major shift in the tech landscape, driven by AI acceleration and changing market dynamics. Longtime list members extended reality and Zero Trust edge are stepping back, making room for two fast-moving innovations one of which was virtually unknown just a year ago. The earlier release gives tech leaders more time to strategize and align with upcoming breakthroughs in AI and beyond.

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Does Your Digital Strategy Fit On A Single Page? It Should.

Forrester's Customer Insights

Effective digital leaders treat strategy as both a verb and a noun: A cycle of work and outputs that sets an organizations direction and continuously explores new ideas. A Strategy-on-a-Page is an output that lays out the essential components of your digital strategy on a single page.

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Is There More Potential For Adobe’s Agentic Roadmap In The B2B Postsale?

Forrester's Customer Insights

On March 18, Adobe announced its agentic AI roadmap at Adobe Summit. Listening to the keynote presentations and watching the demos at Adobe Summit, I was impressed with their visions potential, the scope of change it portends, and the degree to which they featured B2B use cases and examples.

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Sovereign AI: NexGen Cloud Gets Funds For Its Infrastructure In Europe

Forrester's Customer Insights

Cloud vendors are focusing on bringing AI solutions to their customers in ways that address sovereignty concerns rising from the mounting geopolitical instability globally. Just in the first two weeks of April, we have seen this at KubeCon Europe 2025 and at Google Cloud Next 2025 in Las Vegas.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.