InMoment XI

MARCH 26, 2024

Learning how to ask for a review can do wonders for your brand. Reviews support your brand reputation management strategy. A stream of 5-star reviews from customers helps showcase the best that your brand has to offer. It encourages customer engagement and fosters a sense of community around your brand.

Examples 260

Examples Brands Strategy How To 260

InMoment XI

MARCH 1, 2023

The new FCA Consumer Duty is intended to improve customer outcomes and promote better customer experiences in the financial industry in the United Kingdom (UK) by setting higher and clearer standards of consumer protection. What Is Consumer Duty? What Are the Details of the New FCA Consumer Duty?

Financial 260

Financial Consumers Customer Centricity Meeting 260

InMoment XI

JULY 7, 2022

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 492

Brands How To ROI Social Media 492

Optimove

JANUARY 26, 2023

Consumer trust is a crucial component of any successful marketing strategy. It’s more important than any promotion, feature, funny post on social, or brand color. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops.

Loyalty 105

Loyalty Consumers Brands Retail 105

InMoment XI

OCTOBER 18, 2022

A great deal of customers and the brands that serve them are facing unprecedented uncertainties; understanding them is key to organizational success, delivering Experience Improvement (XI), and ensuring that your customer experience (CX) program is operating optimally. All of these obstacles affect both customers and brands to some extent.

Brands 529

Brands Transportation Wait Times Course 529

InMoment XI

FEBRUARY 3, 2022

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. Gen Z’s first exposure to your brand is likely via social media, and more specifically, through social media influencers. Revolutionary even.

Employee Experience 529

Employee Experience Customer Experience Brands Social Media 529

Adrian Swinscoe

APRIL 23, 2024

The research found that […] The post New Adobe research: Generative AI is changing what consumers expect from brands first appeared on Adrian Swinscoe. About a year ago, I spoke to Luc Dammann, President EMEA at Adobe, about some new research that Adobe had just published.

Consumers 59

Consumers Brands Technology Leadership 59

IntouchInsight

OCTOBER 30, 2023

This report measures the performance of leading quick-serve restaurant brands across key areas such as order accuracy, timeliness, and food quality. At the beginning of October, we released the 23rd Annual Drive-Thru Study — the premier benchmark report for operators across North America.

Study 317

Study Consumers Report Measurement 317

Second to None

MARCH 2, 2021

Your brand experience is a multi-layered avenue that draws a connection between you and consumers — positively or negatively. It’s your personality, values, and attitude that fuels your brand’s perception out in the world. Let’s first define brand experience. Brand Experience vs. Customer Experience. Social media

Consumers 109

Consumers Brands Customer Experience Social Media 109

IntouchInsight

APRIL 17, 2020

Find out how to anticipate needs and understand consumer behaviour and intent as businesses are forced to shift away from their traditional sales model.

Consumers 206

Consumers Brands Sales How To 206

Topdown

APRIL 15, 2024

The customer experience is multifaceted and takes into account every interaction that a customer has with a brand and organization. The ways in which brands deliver a high-quality customer experience, though, have had to evolve alongside the rest of the marketplace over the years.

Consumers 71

Consumers Groups Interaction Brands 71

Helpware

FEBRUARY 16, 2023

According to McKinsey, three-quarters of consumers experimented with new shopping behaviors during the pandemic. This means brands have had to embrace trends that suddenly saw an uptick throughout 2020 and 2021. The global Covid-19 pandemic and the resulting stay-at-home mandates changed how we live and work.

Trends 76

Trends Consumers Brands 76

Second to None

SEPTEMBER 25, 2018

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. As a society, there are now elevated expectations for brands that we spend our money on due to the proliferate expansion of available options across industries.

Consumers 109

Consumers Brands Social Media Voice of Customer 109

Maru Group

NOVEMBER 16, 2022

We spoke to 1,000 nationally representative UK consumers to better understand how companies and brands can best respond and connect with consumers in times of financial stress. This proposed how brands can connect with customers in a way that validates their uncertainty and supports them through this challenging time.

Consumers 76

Consumers Brands Meeting Comparison 76

Comm100

APRIL 22, 2021

From Starbucks to Duolingo and in almost every industry in between, top brands are turning to chatbots to improve their customer service and support operations. While some brands were initially hesitant to get onboard, thanks to tech advancements, these chatbot fears are being put to bed. Consumer appetite . Evolution of AI .

Chatbots 246

Chatbots Brands Wait Times Consumers 246

2020 Research

NOVEMBER 14, 2023

In the world of marketing, when companies introduce new products , change features, or update packaging of existing brands, we often seek to understand what motivates people to change their habits and behaviors. Motivation-based research offers a holistic approach to understanding consumer behavior change. Our Experts are here for you.

Consumers 104

Consumers Social Media Advertising Strategy 104

Optimove

NOVEMBER 30, 2023

Customer-led marketing delivers brands an average increase of 33% in CLTV. Optimove ensures marketing starts with the customer and not campaign/product.

Brands 76

Brands Report Marketing Consumers 76

The DiJulius Group

APRIL 26, 2023

Read Full Article The post 115: Tailoring Your Brand Experience to the Female Consumer appeared first on The DiJulius Group. Companies often neglect their female demographic, catering to their male shoppers’ more utilitarian needs and desires. Making minor adjustments could attract more female shoppers.

Consumers 52

Consumers Brands Groups Company 52

CustomerGauge

JULY 27, 2017

Or why Starbucks is leading the fast food consumer brands NPS chart? Today we will walk through the NPS achievements, CX strategies and best practices from the consumer brands industry. The post Consumer Brands NPS® Benchmarks appeared first on CustomerGauge. Want to know how Tesla Motors got an NPS of 97?

NPS 78

NPS Consumers Brands Industry 78

NetBase

SEPTEMBER 7, 2020

The pandemic has been hard on consumers financially. And this is why there’s a very wise push for brands to help consumers shop for jobs instead of sales today. And one company is behind this consumer and market intelligence -informed effort. LaborDayOn Effort Helping Consumers Find Jobs. It’s a smart move.

Consumers 75

Consumers Brands Social Media Sales 75

NetBase

JULY 27, 2020

But since COVID-19 hit, brands are considering fewer choices for consumers. Brands offering everything from toilet paper to cars are scaling back to ease pressure on factories and stores, instead devoting time and money toward extra, seemingly unnecessary items. But what will be cut and what do consumers think?

Consumers 59

Consumers Brands Comparison Social Media 59

Optimove

NOVEMBER 29, 2023

Why It Matters: The majority of today’s consumers are embracing the use of AI in marketing — which is great news for retailers. The future looks bright for AI-driven brand marketing, according to Optimove’s 2024 Consumer Perspectives on AI-Driven Brand Marketing Report. Of the 305 U.S.

Report 52

Report Consumers Loyalty Brands 52

BirdEye

JANUARY 25, 2024

In this post, we’ll cover how automating your review sharing can help you generate buzz for your brand across social networks. 92% of consumers read two or more reviews before forming an opinion about a business. 50% of consumers read five or more reviews before forming an opinion about a business.

Social Media 109

Social Media Brands How To Multi-Channel 109

Strativity

AUGUST 14, 2023

Seeing your customers as people, not just purchasers, means reconsidering the depth and nature of your brand-consumer relationships.

Consumers 52

Consumers Brands Customers 52

Optimove

MAY 4, 2024

Customer-led marketing delivers brands an average increase of 33% in CLTV. Optimove ensures marketing starts with the customer and not campaign/product.

Consumers 76

Consumers Marketing Brands Customers 76

BirdEye

NOVEMBER 15, 2023

When shoppers express their love for your brand online, they’re not just speaking to friends; they’re announcing to the world that you are the best in the business. In this blog, we’ve shared the ultimate list of retail review sites that will boost brand awareness and fuel business growth. Let’s dive in.

Retail 109

Retail Brands Consumers Case Study 109

NetBase

JULY 16, 2020

The social mood has shifted socially to overwhelming anger and brands are showing up by reassessing how to connect with consumers. How can companies capture the social mood and bring their brands back to social to connect meaningfully with consumers there? Ways brands are recapturing consumers’ heart.

Consumers 60

Consumers Brands Social Media Analytics 60

Optimove

MARCH 30, 2023

This, for us, immediately begs the question, what will summer shopping look like this season for brands? To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. A distant third is brand reputation at 28%.

Consumers 94

Consumers Omni-Channel Retail Travel 94

NetBase

JUNE 9, 2020

Standing out from competitors today requires strategic marketing informed by digital consumer intelligence. Leading brands in every category rely on its insight every day – and your brand should be too! Understanding the consumer journey and how to message out at each stage.

Consumers 67

Consumers Brands Social Media Advertising 67

MyCustomer

AUGUST 29, 2022

Loyalty Consumers demand brands absorb rising costs.

Consumers 104

Consumers Brands Loyalty Customers 104