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5 New Year’s Resolutions for Exceptional CRM Marketing

Optimove

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

CRM 69
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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 226
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Key Challenges CRM Marketers (Shouldn’t) Face in 2023

Optimove

Believe it or not, many CRM marketers today still use manual tools like Excel to manage their campaigns. Other marketers use stand-alone email platforms to engage and retain customers. And still, many marketers continue to do it. Worst of all? It’s prone to human error. This leads us to the next challenge.

CRM 98
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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

In today’s cut-throat market, differentiating your brand is more important than ever. Whether you’re a startup or a market leader, understanding your competitors helps you make informed decisions, from product development to marketing strategies. Market Position and Brand Analysis: How do consumers perceive your competitors?

Analysis 260
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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Optimove Announces 2023 Heptagon Awards Winners, Celebrating Exceptional CRM Marketing

Optimove

Guide to Advanced Customer Segmentation Download Now >> 2023 A Record Year for Submissions This year, we received more submissions than ever before and as always, were deeply impressed by the creativity, sophistication, and performance these CRM marketing activities generated.

CRM 59
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CRM vs CEM: Where should you put the money?

CloudCherry

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). What is CRM? Moreover, CRM as technology can help businesses engage with customers from every aspect of the customer lifecycle. What is CEM?

CEM 281
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How Empathy, Creativity and Compassion Drive Results

Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections

You don’t need the latest, greatest CRM technology or data visualization tools. Using your innate empathy and applying that to your marketing and customer experience through emotional intelligence CAN be the game changer you’re looking for. 6 Ways to Make Your Employees More Human. 10 Ways to Humanize Your Brand.