Thu.Dec 14, 2023

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Staying Ahead of the Curve: Optimove’s 2024 Marketing Trends & Predictions

Optimove

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024. Get ready for our top digital marketing trends for 2024.

Trends 119
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Why Confusing Inertia With Loyalty Will Eventually Kill Your Business

Beyond Philosophy

In a meeting with a long-time client, I learned how pleased they were with their repeat business, which they saw as loyal customers coming back for more. However, when they showed me the repeat business stats, what I saw wasn’t loyalty; it was inertia. I knew these customers would leave my client when the competition had a good enough offer. Now, some of you might be scratching your heads, wondering what I am talking about.

Loyalty 88
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Improve your Stable Diffusion prompts with Retrieval Augmented Generation

AWS Machine Learning

Text-to-image generation is a rapidly growing field of artificial intelligence with applications in a variety of areas, such as media and entertainment, gaming, ecommerce product visualization, advertising and marketing, architectural design and visualization, artistic creations, and medical imaging. Stable Diffusion is a text-to-image model that empowers you to create high-quality images within seconds.

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Outsourcing Marketing: A Real-World Guide for 2024

Helpware

For all market players, major and minor, Internet marketing is a necessity. Nonetheless, finding and supporting a full-time team is usually ineffective. It entails vast operating expenses and distracts from your primary business functions.

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3 Ways Brick-and-Mortar Retailers Can Improve Customer Experience

Today’s digitally savvy customers have high expectations of retailers for convenience, responsiveness, and ease of doing business both in-store and online. Our recent survey of over 2,000 US consumers found that retailers that can drive a seamless, omnichannel customer experience (CX) – across physical and digital channels – have huge benefits for brand relevance, profitability, and customer loyalty.

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Automate PDF pre-labeling for Amazon Comprehend

AWS Machine Learning

Amazon Comprehend is a natural-language processing (NLP) service that provides pre-trained and custom APIs to derive insights from textual data. Amazon Comprehend customers can train custom named entity recognition (NER) models to extract entities of interest, such as location, person name, and date, that are unique to their business. To train a custom model, you first prepare training data by manually annotating entities in documents.

Banking 93

More Trending

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23 Social Media Holidays to Celebrate This January

Brandwatch CX

Leverage these holidays to connect with your social media audience. Capitalize on creativity, knowledge and the spirit of celebration for your strategy.

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Coming Soon: Uplight + Autogrid to Unlock the Full Potential of Customer-centric Flexible Capacity

Uplight

As we continue to lead in our mission to accelerate the clean energy ecosystem, we’re excited to share that Uplight has signed a definitive agreement to acquire AutoGrid. This acquisition will fundamentally expand our partners, programs, and ability to create and manage load flexibility for utilities, ecosystem partners, and grid operators around the globe.

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23 Social Media Holidays to Celebrate This January

Brandwatch CX

Leverage these holidays to connect with your social media audience. Capitalize on creativity, knowledge and the spirit of celebration for your strategy.

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How going the extra mile to understand customers propelled Squire into a $750m SaaS company 

ChurnZero

Barbershops are as American as baseball and apple pie. It’s also a line of business that hasn’t changed much in decades, observed Dave Salvant when he co-founded Squire. As a young man growing up in Brooklyn, NY, he would do odd jobs at a hair salon run by his aunt. As with any small business, he noticed she often had her hands full juggling duties.

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Manual Call Reviews? There's a Better Way!

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 If so, this webinar is for you! What was once a common practice in the call center is now a barrier to success. Manual call monitoring is no longer an option if you want to proactively coach your agents to ultimately improve the customer experience using data-driven insights. Join this webinar with Angie Kronlage and April Wiita of Working Solutions to discuss how you can modernize outdated, manual call review processes through the power of autom

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Customer Sentiment Analysis Vs. Emotions Analytics

Feedbackly

Customer emotions play a significant role in strengthening brand loyalty and fueling a brand’s growth. After all, building meaningful connections with your clientele and building the customer journey around their preferences can go a long way. But, obtaining an accurate picture of how customers feel may seem like a hard task. Fortunately, there are two ways of getting into it.

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The Fred Factor Effect: Transforming CX from Ordinary to Exceptional

Doing CX Right

Award-winning author and leadership expert, Mark Sanborn and Stacy Sherman discuss how to consistently deliver positive emotion and go beyond ordinary service based on 4 principles of "The Fred Factor." The post The Fred Factor Effect: Transforming CX from Ordinary to Exceptional appeared first on Doing CX Right.

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23 Social Media Holidays to Celebrate This January

Brandwatch CX

Leverage these holidays to connect with your social media audience. Capitalize on creativity, knowledge and the spirit of celebration for your strategy.

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Evolving Brand Design at Help Scout

Help Scout

In the past year, we evolved the Help Scout brand and learned a lot in the process. While each journey is unique, here are some steps any team can take to make big changes happen, quickly and at scale.

Brands 51
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What Does it REALLY Mean to Put CX First?

The 5 Essentials of a CX-First Platform Customer experience was once considered a soft metric, or a “nice to have.” But it is now a board-level priority for many brands. The experience you provide your customers is a defining way to differentiate your business from the competition. But how can you really make CX a priority when you have competing budget and resource constraints?

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AI Strategies for Max High LTV Customer Retention

My Customer

Navigating the New Era of Customer Loyalty: AI Strategies for Maximizing High LTV Customer Retention In an era where growth is no longer.

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GenAI’s World-Changing Power Is Putting Knowledge To Work

Forrester's Customer Insights

Generative AI will not just disrupt — it will shatter markets, industries, and economies in waves over the next 10 to 15 years. We sense this, but why and how will this happen? We think that generative AI drives the cost of knowledge activation to zero and creates a virtual knowledge loop that increases what is known in the world by more people. We are launching deep research into this topic and invite you to join us.

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Why Confusing Inertia With Loyalty Is A Mistake

My Customer

Listen to the Podcast Here. In a meeting with a long-time client, I learned how pleased they were with their repeat business, which they.

Loyalty 52
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Change Management Is The Sweet Spot For Tech Adoption: A Tale of Two ERPs

Forrester's Customer Insights

It was the best of times; it was the worst of times… Company A and Company B are both implementing new ERP systems. On paper, these companies, and the ERP solutions they are implementing, are the same.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Unmasking the Service Illusion: Why Listening to Customers Matters More Than Ever

Brad Cleveland Blog

Consumer Reports’ November/December 2023 issue is on newsstands now. The company’s flagship website and magazine publishes reviews and comparisons of consumer products and services, reaching millions of readers each month. The website (CR.org) has been called “the most successful online … Continue reading → The post <strong>Unmasking the Service Illusion: Why Listening to Customers Matters More Than Ever</strong> appeared first on Brad Cleveland.

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Three Key Findings from The Forrester Wave: Sales Readiness Solutions, Q4 2023

Forrester's Customer Insights

The stakes are high for B2B buyer seller enablement. As enterprise buyers tighten their budgets, the competency of B2B sellers is more critical than ever before.

Sales 31
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Unmasking the Service Illusion: Why Listening to Customers Matters More Than Ever

Brad Cleveland Blog

Consumer Reports’ November/December 2023 issue is on newsstands now. The company’s flagship website and magazine publishes reviews and comparisons of consumer products and services, reaching millions of readers each month. The website (CR.org) has been called “the most successful online … Continue reading → The post <strong>Unmasking the Service Illusion: Why Listening to Customers Matters More Than Ever</strong> appeared first on Brad Cleveland.

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Retailers Are Being Barraged With Cyberattacks This Holiday Season – Prepare!

Forrester's Customer Insights

Raise cyberattack awareness with your staff and prepare your incident response plans to prepare for cyberattacks this holiday season.

Retail 30
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Customer Experience Myths Guidebook

A CX myth is something widely believed or implemented that is based on “how we’ve always done it” thinking, rather than delivering truly innovative customer experiences. What CX myths are holding organizations back from top-level customer experience performance? What can companies do to find solid ground and move forward successfully? In this guidebook, we answer those questions and more as we explore three key myths and two strategies that you can use to replace them.

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The Art Of Customer Success: Exclusive Insights From Industry Leaders

SmartKarrot

Welcome to a comprehensive exploration of the intricate world of customer success. In this deep dive, we will unravel the secrets of customer success strategies, client relationship building, and the nuances of customer success in various industries. Join me in this enlightening conversation with industry leaders as we dissect the art of client management and customer growth.

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Streamlining ETL data processing at Talent.com with Amazon SageMaker

AWS Machine Learning

This post is co-authored by Anatoly Khomenko, Machine Learning Engineer, and Abdenour Bezzouh, Chief Technology Officer at Talent.com. Established in 2011, Talent.com aggregates paid job listings from their clients and public job listings, and has created a unified, easily searchable platform. Covering over 30 million job listings across more than 75 countries and spanning various languages, industries, and distribution channels, Talent.com caters to the diverse needs of job seekers, effectively

Data 83
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The Art Of Customer Success: Exclusive Insights From Industry Leaders

SmartKarrot

Welcome to a comprehensive exploration of the intricate world of customer success. In this deep dive, we will unravel the secrets of customer success strategies, client relationship building, and the nuances of customer success in various industries. Join me in this enlightening conversation with industry leaders as we dissect the art of client management and customer growth.

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Boost productivity on Amazon SageMaker Studio: Introducing JupyterLab Spaces and generative AI tools

AWS Machine Learning

Amazon SageMaker Studio offers a broad set of fully managed integrated development environments (IDEs) for machine learning (ML) development, including JupyterLab, Code Editor based on Code-OSS (Visual Studio Code Open Source), and RStudio. It provides access to the most comprehensive set of tools for each step of ML development, from preparing data to building, training, deploying, and managing ML models.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Police Team Receive Customer Service Excellence Award

CSM Magazine

A FIRST FOR A FORCE….Cleveland Police and Crime Commissioner Steve Turner with the Centre for Public Excellence award The police complaints-handling team from the Office of the Police and Crime Commissioner’s (OPCC) has been recognised for its customer service excellence. Cleveland is one of the only forces in the country to have an external team as the public’s first point of contact for police complaints.

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3 Ways Devo Uses Gainsight Customer Communities to Engage Members and Expand Business

Gainsight

It’s no surprise that highly engaged customers tend to be happier, longer-lasting customers. But there’s a catch: It can be a challenge to reach every customer as your business scales. Enter Digital Customer Success (CS). With Digital CS, teams can leverage data and one-to-many communications channels to ensure successful customer experiences and outcomes at scale.

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What to watch in the life sciences in 2024

Clarivate

It’s the season of predictions and projections. Here are a few trends in life sciences and healthcare our analysts are keeping an eye on – and what they expect to see in 2024: Move over, oncology – metabolic drugs are the new hotness: The successful launches of Novo Nordisk’s Wegovy® and Eli Lilly’s Mounjaro® represent a revolutionary pharmacological breakthrough of rare proportions.