Enhancing Customer Experience Through the McKinsey Matrix: A Strategic Approach
Win the Customer
SEPTEMBER 7, 2023
The McKinsey Matrix, a tool initially designed for portfolio analysis, proves to be surprisingly versatile when applied to customer experience strategies. By mapping customer segments onto the matrix, companies can make informed decisions about where to allocate resources for the greatest impact. In today’s competitive business landscape, delivering exceptional customer experiences has become a cornerstone of success.
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