115: Tailoring Your Brand Experience to the Female Consumer
The DiJulius Group
APRIL 26, 2023
You’re missing out if your company isn’t creating an experience for its female shoppers. Female shoppers influence 86% of all household spending. Worldwide, they control and influence $43 trillion of spending. Companies often neglect their female demographic, catering to their male shoppers’ more utilitarian needs and desires. Making minor adjustments could attract more female shoppers.
Let's personalize your content