What Drives Loyalty Really? Do You Want a Car with Four Wheels or Good Service?
InMoment XI
MARCH 21, 2018
Everybody who conducts surveys and collects customer feedback with the objective of measuring or improving Loyalty or Customer Satisfaction will at least consider “identifying drivers”, if not executing a method to do so. There are many ways to identify the drivers of an outcome metric such as Loyalty or CSAT. Some are more common, some. View Article.
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