Lesson #8: VoC Is Not The Same Thing As Market Research, But They're Converging
PeopleMetrics
SEPTEMBER 24, 2018
Market researchers usually reach out to a small sample of customers for feedback, then focus on aggregate results and trends. VoC, on the other hand, focuses on continuously gathering feedback about recent experiences from all customers (not just a small sample). Voice of the Customer. Merging the Best of Both Worlds. The reason?
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