Lesson #8: VoC Is Not The Same Thing As Market Research, But They're Converging
PeopleMetrics
SEPTEMBER 24, 2018
Market researchers usually reach out to a small sample of customers for feedback, then focus on aggregate results and trends. Communication is one-way—customers are asked what they think about a certain issue, but there is no further communication beyond that. Voice of the Customer. Merging the Best of Both Worlds.
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