Remove 2001 Remove Customer Experience Management Remove Marketing
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Lesson #8: VoC Is Not The Same Thing As Market Research, But They're Converging

PeopleMetrics

Market research was developed a century ago to measure the effectiveness of advertisements and products. However, market research and Voice of the Customer (VoC) are not the same. In fact, certain key principles of market research actually hold back VoC and the value that some companies get out of their VoC programs.

CEM 226
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#CXSecrets: Use Your VoC Program to Quickly Answer Strategic Market Research Questions

PeopleMetrics

Do you know any CX professionals who started out in market research? Like many of my peers, I too broke into the customer experience space by way of the market research world—working at a large firm on a variety of highly valuable market research programs before founding PeopleMetrics in 2001. Convergence!

CEM 70
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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM).

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5 Strategies for CX Excellence

PeopleMetrics

No matter what it is, ask for feedback immediately after that experience, every time, all the time. Customer feedback should NOT be anonymous. Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. And make the survey as short as possible - 3 minutes maximum! Sean holds a Ph.D.

Strategy 163
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CX Secrets: The Importance of Aligning CX with Marketing

PeopleMetrics

Customer Experience often lives within Marketing, but that doesn't necessarily mean that the two are always aligned. There is even more room for disparity when CX lives in departments other than Marketing. When advertising doesn't align with experience. Your advertising and marketing should be consistent with that.

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Closing the Loop on Alerts Provides Immediate ROI. Get It Right!

PeopleMetrics

In other words, operators are able to “close the loop” with the customer, resolve any issues, and reduce the chance of churn. Today, customer-facing teams know when a customer has a problem, and they’re able to use workflows in their VoC software platform to close the loop. Our clients, however, loved it. Sean holds a Ph.D.

ROI 83
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Best Practices in Communications to Improve Employee Experience

PeopleMetrics

Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. About the Author. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.