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Listen to your customers! Sean McDade founded PeopleMetrics in 2001 and he is the architect of the company’s customerexperiencemanagement (CEM) software platform. Sean has over 20 years of experience helping companies measure and improve the customerexperience.
In this edition of #CXSecrets, I'm going to reveal how measuringcustomerexperience can help companies more accurately predict long-term revenue. If you're not measuring the customerexperience consistently , it’s like not counting the money that you’re earning every day from your customers, or keeping track of any expenses.
After writing my book, Listen or Die , which outlined 40 lessons that turns customer feedback into gold, I often got the question: "what are the small handful of strategies that provide the biggest impact or provide the most insight on driving CX excellence?". Customerexperience should be measured the same way - continuously.
As we discussed in Lesson #5 , NPS is important to include in your VoC program, but if you’re running a transactional VoC survey, you need other ways to measure the most recent customerexperience alongside NPS. You must combine NPS with an individual measure of the customerexperience in a transactional VoC survey.
Pre-COVID-19, many VoC programs were mature and focused on higher order needs, such as how to measure emotional connections with customers, exceed service expectations, etc. Now, your customers need to feel safe. Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
As noted previously, the term VoC is frequently used to describe the measurement of the customerexperience; so is the term customerexperiencemanagement (CEM). A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). So What is VoC?
Like many of my peers, I too broke into the customerexperience space by way of the market research world—working at a large firm on a variety of highly valuable market research programs before founding PeopleMetrics in 2001. Sean has over 20 years of experience helping companies measure and improve the customerexperience.
In other words, operators are able to “close the loop” with the customer, resolve any issues, and reduce the chance of churn. Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. Sean has over 20 years of experience helping companies measure and improve the customerexperience.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
Sean McDade founded PeopleMetrics in 2001 and he is the architect of the company’s customerexperiencemanagement (CEM) software platform. Sean has over 20 years of experience helping companies measure and improve the customerexperience. As CEO, he guides the company’s vision and strategy.
Outside In is a great book on the customerexperience, but one of the things I noticed while reading it that is there is only one chapter on the measurement of the customerexperience. Measuringcustomerexperience is critical to we do here at PeopleMetrics.
Visit our YouTube channel to see all of the videos in the series, or click the links below to see other videos in the series: « PREVIOUS: Not measuringcustomerexperience is like not counting your money. Sean has over 20 years of experience helping companies measure and improve the customerexperience.
Visit our YouTube channel to see all of the videos in the series, or click the links below to see other videos in the series: « PREVIOUS: CX Leaders Shouldn't Focus on Managing Feedback Systems. Sean McDade founded PeopleMetrics in 2001 and he is the architect of the company’s customerexperiencemanagement (CEM) software platform.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
Sean McDade founded PeopleMetrics in 2001 and he is the architect of the company’s customerexperiencemanagement (CEM) software platform. Sean has over 20 years of experience helping companies measure and improve the customerexperience. As CEO, he guides the company’s vision and strategy.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
This first touchpoint is usually easy to determine—it’s where you are likely to lose customers and experience churn if you don’t get it right. Are you measuring these digital experiences and improving them? Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
Sean McDade founded PeopleMetrics in 2001 and he is the architect of the company’s customerexperiencemanagement (CEM) software platform. Sean has over 20 years of experience helping companies measure and improve the customerexperience. As CEO, he guides the company’s vision and strategy.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
If providing feedback takes longer than the actual customerexperience, you have a major problem! So, if you’re measuring a customerexperience that normally lasts three minutes using a survey that takes ten minutes, it’s time to go back to the drawing board. As CEO, he guides the company’s vision and strategy.
Sean McDade founded PeopleMetrics in 2001 and he is the architect of the company’s customerexperiencemanagement (CEM) software platform. Sean has over 20 years of experience helping companies measure and improve the customerexperience. As CEO, he guides the company’s vision and strategy.
It’s important to keep in mind that NPS is a straightforward question that measures your overall relationship with your customer based on the bundle of experiences they have had with you over time. Used as the only metric in transactional VoC surveys, valuable customerexperience feedback may fall through the cracks.
Market research was developed a century ago to measure the effectiveness of advertisements and products. To learn more about how to get the best of both worlds, contact us: Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. As CEO, he guides the company’s vision and strategy.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
I joined in 2001 when I started the company on January 26, 2001 - so it's 20 years today the company was founded. Audrey Squaresky: I'm Audrey Squaresky - I'm the Director of CustomerExperience here at PeopleMetrics. Madeline: Alright, so Sean - you have been here from the very very beginning in 2001.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy.
Customers want things to be easy with as little friction as possible. Are you measuring empathy in your VoC program? Are you training your people to be empathetic to customer challenges? Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold.
Complete the form to receive an email notification when it goes on sale: Sean McDade founded PeopleMetrics in 2001 and he is the architect of the company’s customerexperiencemanagement (CEM) software platform. Sean has over 20 years of experience helping companies measure and improve the customerexperience.
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